Steve the Scientist: A Persona for Government Researcher
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DigitalGov User Experience Program
U.S. General Services Administration
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Create relatable audience representations based on
data
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Drive design decisions based on audience needs
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Be an often-used reference
FirstName
affiliation to your
agency/group
Location
“Quote about his
primary purpose in
using the product”
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b
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List of his traits
•
Mobile and social
•
Frustrated by previous experience with your
product
G
o
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l
s
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List of reasons why is he looking at the
product
•
Finding out what new products are available
•
Feeling involved in the community
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m
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s
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List how to best reach this person
•
Reach out via mobile device
•
Show value in his input
W
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m
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s
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n
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t
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List what might annoy this person
•
Contact him too much/ bother
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Make him read long messages
TEMPLATE
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Works as: Gov Researcher
My themes: Evaluate,
Research, Advise, Analyze
H
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Expert in climate change
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Engages deeply with USGCRP
G
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l
s
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Advance his work through collaboration
with other researchers
●
Evaluate and provide feedback on the
work of other scientists
●
Identify gaps in existing climate research &
explore new research topics
●
Showcase & promote their contributions to
federal climate research
N
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d
s
•
Searchable repositories of info & data
(dashboards)
•
Streamlined access to resources, data,
and tools from other agencies
•
Traceable references & citations,
consistent across organizations
•
Visibility into other areas of climate
research that may be related to their
work
•
Instructions & tutorials on how to
access & analyze federal climate data
Meet Steve the Scientist, a dedicated government researcher focused on climate change. Steve's themes include evaluation, research, advice, and analysis, aiming to advance his work through collaboration, feedback, and promotion within the federal climate research community.
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Presentation Transcript
Persona Template DigitalGov User Experience Program U.S. General Services Administration
2. Goal of Personas Create relatable audience representations based on data Drive design decisions based on audience needs Be an often-used reference
FirstNameaffiliation to your agency/group Location Quote about his primary purpose in using the product We must List how to best reach this person Reach out via mobile device Show value in his input Attributes List of his traits Mobile and social Frustrated by previous experience with your product We must not List what might annoy this person Contact him too much/ bother Make him read long messages Goals List of reasons why is he looking at the product Finding out what new products are available Feeling involved in the community TEMPLATE
Steve the Scientist Works as: Gov Researcher My themes: Evaluate, Research, Advise, Analyze Needs His role Searchable repositories of info & data (dashboards) Streamlined access to resources, data, and tools from other agencies Traceable references & citations, consistent across organizations Visibility into other areas of climate research that may be related to their work Instructions & tutorials on how to access & analyze federal climate data Expert in climate change Engages deeply with USGCRP Goals Advance his work through collaboration with other researchers Evaluate and provide feedback on the work of other scientists Identify gaps in existing climate research & explore new research topics Showcase & promote their contributions to federal climate research
