SRHR Campaign: Ensuring Safe Motherhood and Zero Maternal Mortality

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Empowering maternal health through increased budget allocations, skilled personnel, and community engagement. Key messages emphasize the importance of protecting mothers' lives and providing professional care during childbirth. The campaign targets policymakers, faith leaders, and the wider community using a variety of media tools.


Uploaded on Sep 14, 2024 | 0 Views


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  1. SRHR Campaign theme No woman should die giving life

  2. Key issues Distance to health facilities Lack of skilled medical personnel Lack of delivery kits and appropriate facilities High medical fees charged Poor nutrition Poverty Harmful religious and cultural practices

  3. Key objectives Increase budgetary allocations to maternal health Enhance capacity of health personal Subsidise maternal health related services Introduce feeding schemes

  4. Target groups Policy makers Faith and traditional leaders Women and men Relevant stakeholders- CSOs, Development partners

  5. Key messages Zero maternal mortality The lives of mothers are important Giving birth should not be a death message Why die give birth Mothers deserve proffesional birth attendants All women pay taxes we deserve better health facilities

  6. Tools media Radio programs TV programmes Newspapers-advertorials, human interest feature stories Brochures and newsletters

  7. Tools social media Facebook Twitter Instagram Bloggs Whatsapp

  8. Tools Community media Music and Drama Road shows Community dialogues Local community radio and newspapers

  9. Tools other Knowledge sharing platforms Dialogues with key stakeholders and policy makers

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