Spotlight on ANI: Leading News Agency in India & South Asia
ANI, the #1 news agency platform in India, boasts a robust network for covering politics, finance, sports, and more. With a strong media partnership and social media presence, ANI is a trusted source for millions. Their podcast featuring prominent guests has garnered millions of views, solidifying their position as a top news entity.
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Presentation Transcript
Asian News International (ANI) #1 News Agency Platform in India
ANI Who we are Market leading news agency with a strong geographical distribution network across India & South Asia Robust coverage of events ranging from political news, international affairs, finance, sports, lifestyle and entertainment Trusted partner of 300+ media outlets in India broadcasters, publishers and digital platforms Strategic partnership with Thompson Reuters to deliver Indian news content to marquee news networks around the globe
Strong Customer Footprint in India Trust partner of marquee news media outlets Robust distribution strength across metropolitan and non- metropolitan states Omnichannel presence across broadcast, print and digital news media outlets
Social Media Edge Platform Impact Audience Business Leaders >9M followers >2M subscribers Lawmakers >1M followers Leading Brands ~50K followers Others .
Introducing ANI Podcast with Smita Prakash Podcast milestones September 2022 Podcast launched on Youtube, apple, spotify and amazon November 2022 Partnered with marquee fintech player as lead sponsor for launch December 2022 Averaging 0.5M views per episode January 2023 Blockbuster episode with India s EAM Dr. Jaishankar; Generated a record 3.6M views February 2023 Partnered with the Observer Research foundation think tank (ORF) on G-20 Raisina Dialogue o Conducted bespoke sessions with senior European and American policymakers March 2023 #1 podcast in the news and politics category on apple podcast India Total Lifetime views of ~21M on YouTube
Featuring a wide range of guests discussing Politics, Diplomacy, Technology, Finance, Sports & Entertainment Guest: J. Sai Deepak Guest: Dr. S.Jaishankar Profession: Acclaimed Lawyer & Historian Profession: Foreign Minister of India Views: ~2M Views: ~4M Guest: Alakh Pandey Guest: Palki Sharma Profession: Founder, Physics Wallah Profession: Leading TV Journalist Views: ~0.2M Views: ~1M Guest: Manoj Bajpai Guest: Arnab Goswami Profession: TV actor Profession: Leading TV journalist Views: ~0.4M Views: ~1M
Benefits of Partnering with ANI Build awareness by advertising on ANI s multiple platforms i.e. broadcast, print, digital and podcast Run bespoke marketing campaigns of your brand across multiple platforms to drive virality and capture mind share Brand Awareness Engage new audiences by leveraging ANI s network strength and unparalleled distribution coverage Precise targeting of desired segment given ANI s robust coverage of topics such as politics, business, entertainment/lifestyle Target new customer segments Advertise promos, offers and discounts of specific products and services to boost sales Include key Call to action messaging to channel engagement e.g. website or mobile application Increase Sales Jointly develop a go to market advertisement campaign to drive maximum user engagement across multiple platforms Co-create surveys and polls to measure impact and customer feedback Simplicity
Performance snapshot ANI YouTube February Performance ANI YouTube March Performance ~ 25% MoM increase in views ~ 20% MoM increase in watch time (hours) ~150 net new subscribers added in the month of March Source: YouTube Dashboard
Performance snapshot ANI YouTube April Performance ANI YouTube May Performance ~ 13% MoM increase in views ~ 38% MoM increase in watch time (hours) ~150K net new subscribers were added in the month of May Source: YouTube Dashboard
Instagram Analytics Reach: 171,377 Profile visits: 19,167
Audience Geography Country User share 1. India 78.08% 2. United States 4.66% 3. Pakistan 3.39% 4. Singapore 1.93% 5. United Kingdom 1.39% 6. Malaysia 1.10% 7. Sweden 1.03% 8. Canada 0.96% 9. United Arab Emirates 0.81% 10. Australia 0.55%
Audience Demography Age Group 18-24 25-34 35-44 45-54 55-64 65+ Age Group Gender 29.9% Male Female 70.1%
Website Analytics May Users 1,765,746 May Page Views 29,90,784
Sponsored Content Deliverables- 1 article & 2 Social Media Posts Reach: Will be shared with our B2B clients
Video Ad Deliverables- 1 video ad & 2 Social Media Posts Reach: Will be shared with our B2B clients
Customizable advertising options on #ANIPodcastWithSmitaPrakash
