Social Marketing Strategies for Water Sector Trust Fund and UBSUP
Implementing social marketing strategies for water sanitation programs targeting specific groups like householders, landlords, tenants, women, and children. Key messages focus on sanitation rights, benefits of improved sanitation, toilet usage, handwashing, and waste management. Activities include community awareness, public meetings, local leader involvement, mini fairs, and data collection for effective implementation.
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Water Sector Trust Fund Water Sector Trust Fund SOCIAL MARKETING SOCIAL MARKETING S ocial M arketing: T arget G roups S ocial M arketing: T arget G roups people, place, product, price, participation, promotion, policy, programs, positioning, partnerships,poo, pee 1
UBSUP Social marketing: UBSUP Social marketing: The target groups The target groups The following groups/categories will be given special attention: 1. Householders 2. Landlords & landladies (rights and responsibilities) 3. Tenants (sanitation is a human right) 4. Women 5. Children (School wash) There is no such thing as selling to the general public (Boffin, 2001; 58) 2
UBSUP Social marketing: UBSUP Social marketing: 6 6 key messages key messages 1. Access to adequate sanitation is a human right 2. Benefits of improved sanitation (better toilets) 3. Advantages of the SafiSan toilets 4. Importance of using the toilet properly, keeping the toilet clean and in good condition 5. Importance of hand washing especially after using the toilet (to kill germs & reduce the risk of diseases) 6. Importance of emptying, transport & decentralised treatment (if applicable) 3
Different message for different target groups Different message for different target groups As a social Animators, it is key to ensure that the organization and the implementation of the following key awareness creation and social marketing activities is carried out: Community awareness creation and mobilization Public meetings (barazas) and SafiSan baraza shows Involving local opinion leaders and focal people in the community SafiSan mini fairs Household and plot level social marketing sessions Data collection and data transfer to the WSP- with the use of the tablets given 4
Thank You! Thank You! 5
