Smart and Responsible Consumers: Advertising and Consumer Awareness Insights
Understanding the power of advertisements, learning to distinguish facts from claims, recognizing targeted audiences, and being aware of public service announcements are essential aspects of becoming a smart and responsible consumer. By delving into the world of advertising and consumer behaviors, individuals gain insights into making informed choices and contributing to a more conscientious society.
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SMART AND RESPONSIBLE CONSUMERS LESSON 1: ADVERTISEMENTS LESSON 2: WHAT TO BELIEVE LESSON 3 : WHY BE RESPONSIBLE CONSUMERS LESSON 4:HOW TO BE A SMART CONSUMER
ADVERTISEMENTS An advertisement is generally considered a public communication that promotes a product, service, brand or event , which is designed to inform or influence. Types of advertisements: Print Advertising: Newspaper, magazines, & brochure avertissements, etc. Broadcast Advertising: Television and radio advertisements. Outdoor Advertising: Billboards , banners, flags, wraps, etc. Digital Advertising: Advertisements displayed over the internet and digital devices
DEFINITIONS TO LEARN Commercial : a term used to refer to the advertisement method used to promote goods or services. Producer is someone who creates and supplies goods or services. Consumer: a buyer of goods and services. Product: tangible item made or created by a person , machine or natural process that is offered for sale. Market is a place where buyers and sellers can meet to facilitate the exchange or transaction of goods and services. BOOK PAGE: 6 ACTIVITY 1.1 PAGE 7
WHO IS YOU TARGETED AUDIENCE ? When you plan your marketing or advertising you need to decide on your targeted audience : Is the age group , social group , or professional group you think is interested in and willing to buy your product or use your service . Activity1.2 page 8
PUBLIC AWARENESS COMMERCIALS Not all advertisements promote goods or services , some advertisements are public advertisements that have important messages like the importance of vaccination for infants or the dangers of smoking . Public awareness commercial is not a paid advertisement. Produced for a socially relevant cause or a nonprofit organization.
WHAT TO BELIEVE Every fast food chain(restaurants that serve highly processed foods that are prepared quickly or available on demand) is claiming that it has the best sandwich in the region , what does that tell you ? Can we make a the conclusion that all fast-food chains are excellent? Facts about commercials : They includes a lot of things that have nothing to do with product . The creators add things to make commercial more interesting. Commercials have existing music or sound effects to attract your attention The products usually look better in the commercials than in real life . They might feature a famous person using the product who is paid to appear in the commercial to convivence people to buy the product.
Some companies succeed in convincing buyers that their brand is the best . In fact some buyers are proud to wear or use a particular brand . That is why you need to be a smart consumer and decide for yourself whether a product is good because it has good qualities or because it has a popular brand. Brand is a distinguishing symbol , mark , logo , trademark , name, word , sentence or a combination of these used by companies to distinguish their product from others in the market. Page :12,13,14 Logo quiz: https://www.youtube.com/watch?v=-IoKOvN0Kmg
RESPONSIBLE CONSUMERS Companies can say whatever they want about your products , its up to you the consumer to either believe everything the commercials tell you or be a smart and responsible consumer and decide for yourself. Responsible consumer : someone who is conscious of their consumption habits and who chooses to have, even demands, a more positive impact on society and the environment from the producers of goods and services. Why to be responsible consumers? 1. waste is becoming a problem and causes pollution. 2. The natural resources we have in our world is limited 3. People wants are unlimited . Activity 1.7 page 19
HOW CAN YOU SHOW RESPONSIBILITY AS A CONSUMER? Think before you buy. Choose what is good for you. Choose what is good for your environment. (reduce waste by reusing as much as possible before buying new product , and recycling). Reduce consumption by Consuming local products and contracting local services, as well as secondhand products. Get what you can pay for. Buy what you really need. Arm yourself with knowledge.
HOW TO BE A SMART CONSUMER ? Read the product label and follow the instructions. Do not buy the first thing you see. Ask questions. Research and compare products or services before you buy them. Compare prices. Take advantage of sale prices. Check expiration date. Activity 1.9 page 27
