Shaping the Future of Online Learning in Higher Education

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Barbara Oakley, PhD, PE
Assoc. Prof. of Engineering
Oakland University
 
Why should Oakland University and its professors
care
 about the changing landscape of online learning?
How might the broadening availability of MOOCs
and general online learning
 impact 
Oakland
University and its professors?
How might Oakland University and individual
faculty members 
strategically address
 the
opportunities and potential pitfalls of online learning?
 
What we’ll cover
 
Institute for Emerging Leadership in
Online Learning (IELOL)
 
Online Primer: 
July 14–August 1, 2014
On-site: 
August 11–14, 2014, State College, Pennsylvania
Project (Online): 
September 13–October 3, 2014
Sloan-C Pre-conference Workshop: 
October 29, 2014
 
Objectives of IELOL
 
Establish a 
network of international colleagues 
involved
in a variety of online education initiatives.
Understand the 
rapidly changing role of online learning
in higher education.
Gain a 
leadership perspective 
to address institutional
challenges in higher education.
Recognize and seize 
institutional opportunities 
for
leadership in online education.
Identify the leading forces 
impacting higher education
and online learning globally.
 
Dr. Lawrence Ragan
 
Dr. Bruce Chaloux
 
Why should Oakland
University and its professors
care about the changing
landscape of online learning?
Today’s universities were created for industrial
societies of 1850s, not global information society
of today.
 
How do we serve our society
better?
We should have a sense of
mission for what we do.
We are helping institutions
become what is needed.
 
“A majority of Americans (57%) say the higher
education system in the United States fails to
provide students with good value for the money
they and their families spend. An even larger
majority—75%—says college is too expensive for
most Americans to afford.”
 
—2011 
survey 
by the Pew Research Center
 
Drivers for disruption
 
Debt increasing by 6%
each year 2008 - 2011.
Up 10% in 2012.
 
School     
 
                                          Avg. debt of grads      % with debt        Cost of attendance
Adrian College
   
$30,645
  
75%
  
$38,283
Albion College
   
$36,029
  
62%
  
$43,922
Calvin College
   
$32,957
  
63%
  
$37,770
Central Michigan University
  
$31,520
  
75%
  
$20,556
Eastern Michigan University
  
$25,133
  
68%
  
$19,469
Ferris State University
  
$36,930
  
81%
  
$21,490
Grand Valley State University
  
$28,728
  
72%
  
$21,196
Hope College
   
$37,010
  
65%
  
$37,660
Kalamazoo College
   
$27,845
  
53%
  
$46,732
Lake Superior State University
 
$28,500
  
76%
  
$20,617
Lawrence Technological University
 
$41,529
  
75%
  
$39,846
Michigan State University
  
$24,987
  
46%
  
$23,202
Michigan Technological University
 
$34,938
  
73%
  
$25,157
Northern Michigan University
 
$29,371
  
68%
  
$19,047
Northwood University-Michigan
 
$32,457
  
74%
  
$32,018
Oakland University
  
$19,697
  
60%
  
$21,626
University of Michigan-Ann Arbor
 
$27,815
  
44%
  
$25,204
University of Michigan-Flint
  
$26,899
  
71%
  
$20,452
Wayne State University
  
$24,316
  
55%
  
$21,495
Western Michigan University
  
$30,867
  
62%
  
$22,154
 
The Institute for College Access & Success, College InSight, http://www.college-insight.org. The cost of
attendance is for students who live on campus
 
How much student debt is carried by grads of Michigan colleges
 
Are hiring consulting companies and developing internal
initiatives to:
 
Help them understand the online market
Allow them to do a competitive assessment
Allow them to do program feasibility studies and
market scans
Develop a strategic vision and assess operations,
technology & structure
Develop rubrics to improve program quality
Recruit and retain students
 
Our Competing Academic Institutions
 
Co-sponsored by Democratic Senator Ron Wyden
and Republican Senator Marco Rubio
The bill aims to make data on publicly available to
policymakers, parents, and students:
o
Graduation rates
o
Transfer rates
o
Average graduate salary for every college program
o
Future employment for every college program
 
“Right to Know Before
You Go” Act
 
Competency-based
education—a growing
personalization movement.
Students will drive more of
their learning.  A greater
role for the advisor/faculty
coach.
Threat and promise of
badging.
Self-learning is becoming
critical
 
Increasing trends towards
learner-centered education
 
The book was the first distance learning.
The assumption is always that in-class is always superior
to on-line.
Unbundling of faculty role.
Revenue streams drive where education goes.  Online
captures revenues—students 
want
 online coursework.
Unbundling of degrees due to push for more open
transfer policies. Universities have less ownership of the
degree.
Poor transfer practices would mean that we lose students
and also don’t do justice to students.
Adjusting from
brick to click—
evolving trends
 
Three universities are experimenting with this:
o
University of Wisconsin
o
Southern New Hampshire
o
Western Governors University
 
Students demonstrate mastery of a subject through a
series of assessment tests or assignments, instead of
following a prescribed set of courses.
 
The rise of competency-
based education
 
There is a commoditization to online presence. There
is a LOT of competition—institutions that don’t keep
up can continue to incrementally lose out.
Rethink peer institutions when it comes to online—
our competitors are not necessarily who you think
they are.
What is our differentiator?  How can we use our
strengths to recruit effectively?
 
Thoughts to ponder
 
How might the broadening
availability of MOOCs and
general online learning
impact Oakland University
and its professors?
 
Undergraduate Degree Programs
o
Bachelor of Integrative Studies
o
BS in Occupational Safety and Health
o
RRN/BSN Degree Completion Sequence
Master’s Degree Programs
o
Med in Special Education with ASD Certificate
o
Master of Business Administration
o
MS in IT Management – Business Analytics
o
MS in Engineering Management
o
MS in Safety Management
 
Online Degree Programs at OU
 
Georgia Tech
 
$40,000 versus $6000.
 
Spring and Summer 2013
SJSU Plus Courses’ Pass Rates
 
Lots of failure as the providing mechanisms are
evolving, but once traction hits, the landscape will
begin changing rapidly.
 
MOOCs are like eBooks
 
How might Oakland
University and individual
faculty members strategically
address the opportunities and
potential pitfalls of online
learning?
 
National percentage
figures
 
Existing fantastic structure in our outstanding E-
Learning and Instructional Support (e-LIS).
Potential for a high level “knit together” person to
help provide strategic vision and implementation.
o
Cathy Cheal
, Associate Vice President and Senior
Academic Technology Officer, San Jose State
 
Existing Strength &
Potential for Growth
 
Reestablish trust in institutions—better job of getting
at what employers want.
Many universities have excellent centers of online
learning with instructional designers to facilitate
delivery of online instruction. There is bad distance
teaching as well good distance teaching….
Pay attention to faculty and reward, tenure/tenure-
track or adjunct.
 
 
Online classes
 
Flipped classes can allow for improvement in
learning of outcomes.
Potential time savings for both students and faculty.
Potential cost savings for both the university & for
students.
 
Potential benefits for students
and faculty
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Explore the evolving landscape of online learning and MOOCs, and their impact on institutions like Oakland University. Uncover the objectives of the Institute for Emerging Leadership in Online Learning (IELOL) and the need for strategic adaptation in higher education to serve the needs of today's global information society.

  • Online Learning
  • Higher Education
  • MOOCs
  • Leadership
  • Digital Transformation

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  1. Online learning and MOOCs: Understanding the new normal Barbara Oakley, PhD, PE Assoc. Prof. of Engineering Oakland University

  2. What well cover Why should Oakland University and its professors care about the changing landscape of online learning? How might the broadening availability of MOOCs and general online learning impact Oakland University and its professors? How might Oakland University and individual faculty members strategically address the opportunities and potential pitfalls of online learning?

  3. Institute for Emerging Leadership in Online Learning (IELOL) Online Primer: July 14 August 1, 2014 On-site: August 11 14, 2014, State College, Pennsylvania Project (Online): September 13 October 3, 2014 Sloan-C Pre-conference Workshop: October 29, 2014

  4. Objectives of IELOL Dr. Bruce Chaloux Dr. Lawrence Ragan Establish a network of international colleagues involved in a variety of online education initiatives. Understand the rapidly changing role of online learning in higher education. Gain a leadership perspective to address institutional challenges in higher education. Recognize and seize institutional opportunities for leadership in online education. Identify the leading forces impacting higher education and online learning globally.

  5. Why should Oakland University and its professors care about the changing landscape of online learning?

  6. Todays universities were created for industrial societies of 1850s, not global information society of today. How do we serve our society better? We should have a sense of mission for what we do. We are helping institutions become what is needed.

  7. Drivers for disruption A majority of Americans (57%) say the higher education system in the United States fails to provide students with good value for the money they and their families spend. An even larger majority 75% says college is too expensive for most Americans to afford. 2011 survey by the Pew Research Center

  8. Debt increasing by 6% each year 2008 - 2011. Up 10% in 2012.

  9. How much student debt is carried by grads of Michigan colleges School Avg. debt of grads % with debt Cost of attendance Adrian College $30,645 Albion College $36,029 Calvin College $32,957 Central Michigan University $31,520 Eastern Michigan University $25,133 Ferris State University $36,930 Grand Valley State University $28,728 Hope College $37,010 Kalamazoo College $27,845 Lake Superior State University $28,500 Lawrence Technological University $41,529 Michigan State University $24,987 Michigan Technological University $34,938 Northern Michigan University $29,371 Northwood University-Michigan $32,457 Oakland University $19,697 University of Michigan-Ann Arbor $27,815 University of Michigan-Flint $26,899 Wayne State University $24,316 Western Michigan University $30,867 75% 62% 63% 75% 68% 81% 72% 65% 53% 76% 75% 46% 73% 68% 74% 60% 44% 71% 55% 62% $38,283 $43,922 $37,770 $20,556 $19,469 $21,490 $21,196 $37,660 $46,732 $20,617 $39,846 $23,202 $25,157 $19,047 $32,018 $21,626 $25,204 $20,452 $21,495 $22,154 The Institute for College Access & Success, College InSight, http://www.college-insight.org. The cost of attendance is for students who live on campus

  10. Our Competing Academic Institutions Are hiring consulting companies and developing internal initiatives to: Help them understand the online market Allow them to do a competitive assessment Allow them to do program feasibility studies and market scans Develop a strategic vision and assess operations, technology & structure Develop rubrics to improve program quality Recruit and retain students

  11. Right to Know Before You Go Act Co-sponsored by Democratic Senator Ron Wyden and Republican Senator Marco Rubio The bill aims to make data on publicly available to policymakers, parents, and students: o Graduation rates o Transfer rates o Average graduate salary for every college program o Future employment for every college program

  12. Increasing trends towards learner-centered education Competency-based education a growing personalization movement. Students will drive more of their learning. A greater role for the advisor/faculty coach. Threat and promise of badging. Self-learning is becoming critical

  13. Adjusting from brick to click evolving trends The book was the first distance learning. The assumption is always that in-class is always superior to on-line. Unbundling of faculty role. Revenue streams drive where education goes. Online captures revenues students want online coursework. Unbundling of degrees due to push for more open transfer policies. Universities have less ownership of the degree. Poor transfer practices would mean that we lose students and also don t do justice to students.

  14. The rise of competency- based education Three universities are experimenting with this: o University of Wisconsin o Southern New Hampshire o Western Governors University Students demonstrate mastery of a subject through a series of assessment tests or assignments, instead of following a prescribed set of courses.

  15. Thoughts to ponder There is a commoditization to online presence. There is a LOT of competition institutions that don t keep up can continue to incrementally lose out. Rethink peer institutions when it comes to online our competitors are not necessarily who you think they are. What is our differentiator? How can we use our strengths to recruit effectively?

  16. How might the broadening availability of MOOCs and general online learning impact Oakland University and its professors?

  17. Online Degree Programs at OU Undergraduate Degree Programs o Bachelor of Integrative Studies o BS in Occupational Safety and Health o RRN/BSN Degree Completion Sequence Master s Degree Programs o Med in Special Education with ASD Certificate o Master of Business Administration o MS in IT Management Business Analytics o MS in Engineering Management o MS in Safety Management

  18. Georgia Tech $40,000 versus $6000.

  19. Spring and Summer 2013 SJSU Plus Courses Pass Rates Courses Spring Pilot 2013 Summer Pilot 2013 SJSU On-Campus (based on past 6 semesters) 2013 Elementary Statistics 50.5% 83.0% 400 students 72.6% 200 students 29.8% 200 students 67.3% 400 students 70.4% 700 students 76.3% 100 students 25.4% 100 students 23.8% 100 students not offered College Algebra 64.7% Entry Level Math 45.5% General Psychology 83.0% Intro to Programming not offered 67.6%

  20. MOOCs are like eBooks Lots of failure as the providing mechanisms are evolving, but once traction hits, the landscape will begin changing rapidly.

  21. How might Oakland University and individual faculty members strategically address the opportunities and potential pitfalls of online learning?

  22. Fully Online Courses at Oakland University 250 200 200 186 186 178 164 150 140 136 124 117 110 100 87 78 61 60 59 50 44 41 31 25 22 0 WI 04 FA 04 WI 05 FA 05 WI 06 FA 06 WI 07 FA 07 WI 08 FA 08 WI 09 FA 09 WI10 FA 10 WI 11 FA 11 WI 12 FA 12 WI 13 FA 13

  23. Enrollments in Online Courses at Oakland University 6,000 4,943 5,000 4,581 4,535 4,530 4,119 4,000 3,637 3,170 3,187 3,000 2,736 2,710 2,013 2,007 2,000 1,571 1,519 1,340 1,157 954 1,000 675 567 472 0 WI 04 FA 04 WI 05 FA 05 WI 06 FA 06 WI 07 FA 07 WI 08 FA 08 WI 09 FA 09 WI10 FA 10 WI 11 FA 11 WI 12 FA 12 WI 13 FA 13

  24. National percentage figures

  25. 2500 Online Enrollments at Oakland University by School/College 2000 1500 FA09 FA10 FA11 FA12 FA13 1000 500 0 CAS SBA SEHS SECS SHS SON

  26. Existing Strength & Potential for Growth Existing fantastic structure in our outstanding E- Learning and Instructional Support (e-LIS). Potential for a high level knit together person to help provide strategic vision and implementation. o Cathy Cheal, Associate Vice President and Senior Academic Technology Officer, San Jose State

  27. Online classes Reestablish trust in institutions better job of getting at what employers want. Many universities have excellent centers of online learning with instructional designers to facilitate delivery of online instruction. There is bad distance teaching as well good distance teaching . Pay attention to faculty and reward, tenure/tenure- track or adjunct.

  28. Potential benefits for students and faculty Flipped classes can allow for improvement in learning of outcomes. Potential time savings for both students and faculty. Potential cost savings for both the university & for students.

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