Insights on Higher Education and Latinos in California - March 2018
This data analysis focuses on higher education trends among Latinos in California, highlighting factors such as intention of higher education, family history, and awareness of education options. It reveals that over 40% of Hispanic intenders are the first generation in their family to enroll in higher education. Additionally, less than half of Hispanic students feel they have sufficient knowledge about higher education options. The study also compares perceptions between Hispanic and non-Hispanic individuals with regard to the value of college education, difficulty in the decision-making process, and the importance of a 4-year degree for employability.
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Higher Education and Latinos in California March 2018
Methodology Study among 2,322 registered voters from California Parents of kids 16-24 that are not currently enrolled in higher ed P16-30 that are not currently enrolled in higher ed P18-30 College Graduates/Attenders Hispanic (50/50 SpanDom/Bilingual) n=246 n=431 n=388 Intention of Higher Education Intenders: 164 Non-Intenders: 82 Intenders: 232 Non-Intenders: 199 Non-Hispanic n=377 n=381 n=499 Intention of Higher Education Intenders: Not currently enrolled in any higher education program (post high school), but planning to do so within the next two years Non-Intenders: Not currently enrolled and not planning to enroll within next two years In field March 8 15, 2018 Weighted to the registered voter counts for CA by age, gender, and ethnicity Intenders: 253 Non-Intenders: 124 Intenders: 184 Non-Intenders: 197 2 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018
Among Hispanic Intenders and Their Parents, Over 40% Are the First Generation of Their Family to Enroll in a Higher Education Program Q: Which of the following best describes your family history of higher education? Family History of Higher Education I am the first generation of my family to enroll in a higher education program 27% 32% 40% 46% One or more of my parents were the first to enroll in higher education 33% 18% 35% Earlier generations of my family were enrolled in higher education 21% 15% Neither I nor anyone in my family have enrolled in higher education 31% 19% 13% 26% 6% I don t know 15% 2% 7% 8% 5% 2% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 3 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Less than half Of Hispanic Potential Students Know Enough About Higher Education Options To Make A Good Choice -61% of Hispanic Intenders find the process difficult -Just 45% Of Hispanics Students Value An Online Degree Vs 60% of Non-Hispanics Q: Please indicate how much you agree or disagree with the following statements: Among Intenders (Top 2 Box) 48% I know enough about my higher education options to make a good choice 67% 58% 57% The value of going to college is increasing 68% 68% The cost of college is too much for me 61% The process of deciding what additional higher education I need is very difficult 54% 44% 41% People need to go to 4-year college to get a good job 51% It is easy to get more education after high school 48% 45% The value of getting a higher education (beyond high school) degree online is high 60% The only valuable degrees at college are in science, technology, engineering and math (i.e., STEM) 41% 43% 32% The higher cost of going to a private college is worth it 24% Hispanic Non-Hispanic 34% 33% The value of going to college is decreasing 4 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Almost 50%of Working Intenders Plan to Enroll Because Theyre Looking to Enter A New Career Field Q: Earlier you mentioned you are currently employed. Which of the following best describes why you re considering enrolling in higher education? Employed College Intenders I m looking to enter a new career field 47% 49% I won t advance in my current job without further education 33% I am worried I will lose my job if I don t further my education 36% 8% 9% Other [Please Specify] 12% 6% Hispanic Intenders Non-Hispanic Intenders 5 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Over 70% of Intenders Plan to Work While Pursuing Higher Education Q: Do you [Does your child] plan to work for pay while he/she pursues additional education? Intenders 10% 17% 4% 7% I don't know No 85% 76% Yes Hispanic Intenders Non-Hispanic Intenders 6 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Over 50% of Intenders plan to work 16+ hours -One-third of Hispanic Intenders plan to work 20+ hours Q: How many hours would you [he/she] plan to work a week while taking courses? Intenders Plan to Work in College 1% 13% 14% 21% 22% 1-5 hours 13% 6-10 hours 36% 20% 11-15 hours 16-20 hours 33% More than 20 hours 26% Hispanic Intenders Non-Hispanic Intenders 7 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Over 50% of Intenders Will Most Likely Enroll as a Part-Time Student -Almost 80% Of Their Parents Say It Will Be Full-time Q: How are you [is your child] most likely to enroll? Full Time or Part Time 28% 40% As a full-time student 79% 80% 65% As a part-time student 51% 13% 15% Not sure/don t know 9% 8% 7% 5% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 8 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
For Intenders, Greatest Motivator For College Attendance is Getting a Better Job and Making More Money -75% of Hispanic Intenders Believe Decent Jobs Not Available Without A Degree And Desire To Experience College Life Q: You have said that you are attending or would consider attending a college or community college. Please indicate how important each of the following reasons are for you to do so. Intenders 89% 90% I will get a better job and make more money I want to pursue a specific career path that requires higher education, such as nursing, engineering, law, etc. 77% 71% 75% Decent jobs are not available without a degree 64% 47% I want to experience college life 32% 34% 27% I didn t want to have to find a job right out of high school Hispanic Non-Hispanic 9 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Intenders Are Split Between Pursuing Bachelors Or Associates Degree - Over 50% Of Intender Parents Choose A Bachelor s Degree -Almost 40% Of Hispanic Intenders Will Pursue Vocational/Trade School Degree Q: What types of courses/degrees are you [is your child] interested in pursuing? Select all that apply. Intenders Parents of Intenders 43% 45% 58% Bachelor s degree program (BS, BA) Bachelor s degree program (BS, BA) 72% 49% 37% Associate s degree program (2-year program) Associate s degree program (2-year program) 64% 21% Vocational or trade school program, such as nursing, auto, etc. Vocational or trade school program, such as nursing, auto, etc. 39% 43% 33% 23% 4% 6% 6% Other (please specify) Other (please specify) 3% Hispanic Non-Hispanic Hispanic Non-Hispanic 10 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Top-Ranked School Types For Intenders And Parents Are Community College, A School With A Physical Campus And A 2 Year Higher Education Institution -For Intender Parents, A 4 Year Higher Education Institution Highest Rated Among All Options Q: Please select your [your child s] enrollment consideration level for the following types of schools Parents of Intenders Intenders 68% 68% 62% Community College Community College 52% 78% 83% 65% 71% A school with a physical campus A school with a physical campus 73% 58% 65% 2-year higher education institution 2-year higher education institution 53% 85% 81% 47% 49% 4-year higher education institution 4-year higher education institution Public colleges/universities, such as Cal States and Univ. of CA An online school offered by a well-known, traditional college For-profit private universities, such as University of Phoenix, DeVry, etc An online school offered with no association with a traditional school Not-for-profit private colleges or universities, such as Western Governors University, etc. Public colleges/universities, such as Cal States and Univ. of CA An online school offered by a well-known, traditional college For-profit private universities, such as University of Phoenix, DeVry, etc An online school offered with no association with a traditional school Not-for-profit private colleges or universities, such as Western Governors University, etc. 69% 76% 46% 51% 47% 37% 43% 55% 40% 29% 23% 29% 34% 24% 21% 29% 38% 33% 19% 27% 49% 44% 18% 26% Out-of-State schools Out-of-State schools Hispanic Non-Hispanic Hispanic Non-Hispanic 11 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
The Majority Of Intenders And Their Parents Are Confident That After Graduating College the Student Will Find a Good Job -Parents +10pts higher confidence level Q: How confident are you that after graduating college you [your child] could find a good job? Intenders/Parents of Intenders 2% 3% 4% 6% 13% 12% 27% 20% Low Confidence 84% 84% Neutral 73% 71% High Confidence Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 12 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
50% Of Intenders Plan to Enroll In Community College Before Attending a 4 Year School -Among Non-Hispanics, 31% will NOT Q: Do you plan on enrolling in community college before attending a 4-year school? Community College Intent Prior to BS/BA Intend to Enroll in BS/BA Degree and did not previously indicate intention on attending Community College 20% 31% 26% 20% No I don't know 54% Yes 49% Hispanic Intenders Non-Hispanic Intenders 13 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
For Intenders Fits Best in My Schedule Top Reason for Attending Community College, Followed by Close to Home and Lowest Cost Option Q: How important are/were each of the following reasons for you to attend community college? Among Intenders 81% It fit(s) best in my schedule 77% 76% It is/was close to my home 80% 75% It is/was the lowest cost option 72% I could work at my job while attending 75% 78% They offer(ed) certifications/degrees I find interesting 74% 80% I didn t get into the colleges I applied to 32% 26% Hispanic Intenders Non-Hispanic Intenders 14 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Community College Intenders Agree -Know a Lot of People Who Have Gone There (74% Hispanic vs. 87% Non-Hispanic) -34% of Hispanics Feel Its Only For People Who Can t Get Into/Fail Out Of 4-Year Colleges (vs. 25% NH) -35% of Hispanics Believe Only Remedial Courses Taught At Community Colleges (vs. 23% NH) -29% of Hispanics Believe Grads Will Only Get Low Paying Jobs (vs 24% NH) Q: Please rate your level of agreement with the following statements. Among Intenders I know a lot of people who have gone to community college 74% 87% Current HS students can take classes at community colleges 76% 84% Community college is much less expensive than 4- year colleges 71% 86% 73% 73% Community college is a great value Community colleges have a good reputation with my friends and family 63% 71% There are only low-paying jobs available to community college graduates 29% 24% Community college is designed for people who can t get into, or fail out of, 4-year colleges 34% 25% Perception problem There are only remedial courses taught at community colleges 35% 23% Hispanic Intenders Non-Hispanic Intenders 15 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Perception of Online Course for All Intenders Are Similar Key Drivers: Taking Classes When/Where I Want, Learning At Own Pace And Completing Degree Faster Q: How important are each of the following as to why you decided to take, or are considering taking, online courses in pursuit of a degree? Online Course Intenders I can take classes whenever and wherever I want 90% 89% 87% I can learn at my own pace 83% 79% I can complete my degree faster 74% I can enroll at any time (not constrained to a typical academic year) 77% 78% 85% 87% Fits with my work/childcare schedule 84% It is more cost-effective 81% 81% I have access to a wider variety of subjects 78% 63% I don t want to travel to a campus 59% Hispanic Intenders Non-Hispanic Intenders 16 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
But non-Hispanics Who Have Taken Online Courses Have Better Experience -77% of Non-Hispanics Say Fits With My Childcare Schedule vs 61% Hispanics -73% Of Non-Hispanics Cite Access To A Wider Variety Of Subjects vs 59% Hispanics -71% Non-Hispanics Call Out Not Want To Travel To A Campus vs 52% Hispanics Q: How important are each of the following as to why you decided to take, or are considering taking, online courses in pursuit of a degree? Past Online Course Takers I can take classes whenever and wherever I want 74% 80% 72% I can learn at my own pace 79% 67% I can complete my degree faster 64% I can enroll at any time (not constrained to a typical academic year) 65% 70% 61% Fits with my work/childcare schedule 77% 61% 61% It is more cost-effective 59% I have access to a wider variety of subjects 73% 52% I don t want to travel to a campus 71% Hispanic Intenders Non-Hispanic Intenders 17 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Almost 80% Of Hispanic Intenders Expect To Be Fully Prepared To Enter The Workforce After Graduating -Over 40% Would Consider An Unknown School If Another Hispanic Recommended It -Only 35% Agree That the School Should Have a Large Hispanic Community/Be A Hispanic Serving Institution -Over Two Thirds Feel There Should Be More Access To Trade Schools, Apprenticeship Programs Q: Please indicate your level of agreement with the following statements: Hispanic Intenders 77% 15% 6% I expect to be fully prepared to enter the workforce after graduating 69% 26% 1% There should be more access to trade schools and apprenticeship programs Online courses are a good way to take courses I otherwise wouldn t be able to attend in person 68% 24% 5% 55% 31% 12% Online courses are just as good as traditional courses I would consider a school I am not familiar with if another Hispanic recommended it 44% 35% 15% It is important that the higher education school I attend has a large Hispanic community/be a Hispanic Serving Institution (at least 25% of enrolled students are Hispanic) 35% 42% 19% Agree Neutral Disagree I don t know/no opinion 18 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Intenders Have Mixed Salary Expectations Upon Completion Of Degree, Hispanic Parents Much More Likely To Expect $100K+ After Graduation Q: Approximately what annual salary do you expect to earn in your [your child to earn in his/her] first job after completing your [his/her] degree? Anticipated Starting Salary After College 3% 4% 3% 2% 15% 7% 21% 8% Over $100,000 10% 11% $75,000-$99,999 15% 10% 12% $65,000-$74,999 12% 35% $55,000-$64,999 14% 31% 12% $35,000-$54,999 Less than $35,000 33% 29% 41% 38% 16% 16% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 19 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Intenders Rate California State University System, University of California System, and California Community Colleges Highest in Preparing Students for Quality Careers -Online Colleges Rank Lowest among both Hispanic and Non-Hispanic Intenders Q: How well are the following higher educational institutions preparing students for quality careers? Among Intenders Hispanic Non-Hispanic California State University System California State University System 69% 23% 8% 58% 34% 8% University of California System University of California System 65% 27% 9% 63% 28% 9% California Community Colleges California Community Colleges 53% 37% 10% 52% 38% 10% Private Colleges Private Colleges 58% 35% 7% 58% 28% 13% Trade schools Trade schools 45% 41% 14% 53% 33% 15% Online colleges Online colleges 42% 45% 13% 43% 40% 17% Well Neutral Poorly 20 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Approximately 70% Of All Respondents Are Concerned About Affording Rising Tuition And Fees -Exception is Non-Intenders Q: Please rate your level of concern about affording rising tuition and fees. Among All Respondents (Top 2 Box) 79% 78% 78% 73% 71% Hispanic 55% Non-Hispanic Intenders Parents of Intenders Non-Intenders 21 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Hispanic Intenders More Likely Than Non-Hispanics to Say They Are Not Currently Saving for College But Want To -60% Parents Are Currently Saving Q: Are you [Is your child] currently saving for college? Intenders/Parents of Intenders 8% 15% 15% 24% 30% 24% No, and they do not plan to in the future 62% 51% No, but they would like to start saving in the future 62% 61% Yes 26% 23% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 22 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
All Respondents Agree That Financial Considerations Impact School Choice Q: To what extent will financial considerations impact your [your child s] decision on where to go to school? Intenders/Parents of Intenders 7% 7% 10% 13% 15% 15% 21% 17% 78% 76% 72% 70% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 23 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Paying for college: Most Programs UNKNOWN to Hispanic Intenders and Parents -50% of Intenders received financial from the school -Almost half intend to use personal savings to pay for college educaiton Q: Which of the following resource do you [does your child] plan to use to pay for college? Among Intenders (Top 2 Box) Among Parents of Intenders (Top 2 Box) 47% Personal savings 42% 50% 54% 57% Financial aid grants from the school 59% 58% 49% 40% 43% 43% CA grant from state government 37% 47% 59% 56% Scholarships 36% 36% 42% 41% Pell grant from federal government 25% 30% 43% Family contribution 21% 52% 30% 26% 31% Government loan 19% 19% 17% 18% Bank loan 14% 6% 8% 6% Employer reimbursement 11% Hispanic 1% 3% 3% Other Non-Hispanic 5% 7% 9% 5% 24 Military benefits 1% Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Key Takeaways Less than half of Hispanic Intenders feel they know enough about higher education options to make good decisions (vs. 67% Non-Hispanics) California State University System and University of California System seen as best in prepping students for quality careers, online college lowest for all respondents More than 70% of all respondents are somewhat/very concerned about being able to afford the rising cost of tuition and fees Hispanic Intenders more likely than Non-Hispanics to say they re not currently saving for college, but want to 60% of Parents of Intenders are currently saving Intenders, and Parents of Intenders agree that financial considerations impact school choice Intenders and Parents of Intenders most likely to use personal savings and financial aid from the school to help pay for college than any other resource 25
Among Intenders, Hispanics And Hispanic Parents Show Greatest SupportFor Tax Increases to Fund Higher Education Q: Do you support or oppose paying significantly higher taxes in the future to increase taxpayer funding to higher education? Support for Tax Increases to Fund Higher Education 15% 24% 25% 30% 42% 33% 39% 33% Oppose Neutral Support 44% 43% 37% 36% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 27 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
The Majority Of Intenders And Their Parents Support Governor Making College Affordability a Top Priority Q: Do you support or oppose California s next governor making college affordability a top priority? Support for Next CA Governor to Prioritize College Affordability 2% 2% 4% 6% 13% 14% 21% 18% Oppose 85% 82% 77% Neutral 76% Support Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 28 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Hispanic Potential Students And Hispanic Parents Vote in 2018 More Likely To Be Influenced By How the Candidates Address Higher Education Q: To what extent will your vote for governor in 2018 be influenced by how the candidates plan to address higher education? Higher Education Impact on Vote 3% 2% 2% 3% 5% 6% 2% 4% 13% 27% 29% 28% 27% 1 - My vote won t be influenced at all 24% 2 30% 36% 3 4 54% 44% 5 - My vote will be greatly influenced 33% 26% Hispanic Intenders Non-Hispanic Intenders Hispanic Parents of Intenders Non-Hispanic Parents of Intenders 29 Source: Univision Political Tracker in Collaboration with Media Predict, as of March 2018.
Key Takeaways Hispanic Intenders and Parents of Intenders more likely than Non-Hispanics to support increased funding for higher education; More than half of Intenders, and Parents of Intenders support CA s next Governor making post high school degree attainment a top priority Majority of all segments support making college affordability a priority (Intenders, Parents of Intenders, Non-Intenders) More than 40% of Hispanic Intenders, and Parents of Intenders say their vote for Governor in 2018 will be greatly influenced by how the candidates plan to address higher education, and this number is higher than for Non-Hispanics 30
