September 2023 FMCG Market Trends in Israel
September 2023 witnessed a 0.4% growth in FMCG sales compared to the previous year, with a YTD value rise of 5.0%. StoreNext's price index increased by 5.1 points, mainly influenced by rises in Food and Personal Care sectors. Beverages showed the highest rise in the field, while other sectors like Chocolate, Dairy, and Household products also saw increases. The data is extrapolated for the entire Israeli barcoded FMCG market, excluding Kiosks and the Arab sector.
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Presentation Transcript
September 2023 Summary Main Trends In The Israeli FMCG Market
Data Base The data is based on 2,800 stores comprised of statewide chains, pharm chains, private market and convenience stores which transmit their POS scan data on a daily basis to StoreNext and which represent more than85% of the total sales in the Israeli barcoded FMCG market Based on this data, StoreNext uses an advanced statistic model to perform an extrapolation for 100% of the barcoded FMCG Market in Israel, excluding Kiosks and the Arab sector.
Long Story Short September shows a growth of 0.4% in FMCG sales compared to September last year, and excluding difference in sale days there is an increase of 4.8% Value rise continues in current YTD and stands at 5.0% compared to previous YTD. Moreover, This month records an increase of 5.1 points inStoreNext s price index The increase in StoreNext s price index is affected by a consistent increase in the index in recent months. Apart from Beverages, StoreNext's price index shows an increase in all fields, which stands out mainly in Food and Personal Care September shows an increase in Chocolate World, Dishwashing, Dairy Products, Baking& Cooking Aids There is also an increase this YTD in Paper Products, Hygiene& Body Nurturing and Laundry Detergents
Change in Sales and Price Indices FMCG, YTD 2023 compared to YTD 2022 + 4.8% + 5.0% Change in StoreNext Price Index 1,992 Million NIS + 0.2% Change in Value Sales *Real Quantitative Change * Real Quantitative Change Value sales growth deducting StoreNext Price Index changes (neutralized of mix effects)
FMCG YTD Change Rate By Fields (2023 VS 2022) Half of the fields are showing a real quantitative rise, the highest rise is in Beverages Apart from Beverages due to the cancellation of the reform, StoreNext's price index shows an increase in all fields, most significantly in Food and Personal Care FMCG Value Cahnge Price Index Change Real Quantitative Change 6.5% 6.1% 2.7% 0.5% -0.4% -2.2% Food Beverages 5.0% 4.9% 1.5% 1.4% 0.2% -0.1% Personal Care Home Care * Real Quantitative Change Value sales growth deducting StoreNext Price Index changes (neutralized of mix effects)
The StoreNext Price Index StoreNext's price index presents an increase of 5.1 points in current YTD compared to previous YTD. Compared to August 2023, September 2023 shows a price index decrease of 0.5 points, and Compared to September 2022 there is a 5 points rise 115.0 110.0 111.1 2023 106.0 105.0 2022 100.0 95.0 90.0 5/2019 6/2019 7/2019 8/2019 9/2019 10/2019 11/2019 12/2019 1/2020 2/2020 3/2020 4/2020 5/2020 6/2020 7/2020 8/2020 9/2020 10/2020 11/2020 12/2020 1/2021 2/2021 3/2021 4/2021 5/2021 6/2021 7/2021 8/2021 9/2021 10/2021 11/2021 12/2021 1/2022 2/2022 3/2022 4/2022 5/2022 6/2022 7/2022 8/2022 9/2022 10/2022 11/2022 12/2022 1/2023 2/2023 3/2023 4/2023 5/2023 6/2023 7/2023 8/2023 9/2023 * StoreNext Price Index measures the change in product prices, neutralizing sales mix changes
Monthly Sales Trend FMCG sales increased by 0.4% this September compared to September last year and stands at 4.7 billion NIS, an increase of 17.14 million NIS Purim 2022 6.0 50.0% Tishrei Holidays 2022 Tishrei Holidays 2023 Independence Day 2023 Independence Day 2022 Purim 2023 5.0 5.0 4.7 4.6 4.6 5.0 40.0% 4.5 4.5 4.1 4.7 4.7 4.6 4.6 4.5 4.5 4.5 4.5 4.5 4.4 4.0 30.0% 4.1 3.9 Passover 2022 Shavuot 2022 Shavuot2023 3.0 20.0% Passover 2023 11.2% 7.9% 7.3% 6.9% 2.0 10.0% 6.4% 4.1% 3.2% 0.4% 1.0 0.0% -1.7% 0.0 -10.0% January February March April May June July August September October November December Change Rate 2022 * FMCG Value Sales, Billion NIS
Sale By Days Monthly rate shows an increase and stands at 0.4%, and excluding difference in sale days there is an increase of 4.8%, the difference can be related to Rosh Hashana and Yom Kippur eve- both took place on Sundays Average Daily Sales in Millions NIS % Change 2022 2023 -15.0% 32.2% 10.2% -14.0% 4.6% 3.9% -1.7% 241.6 231.0 221.1 200.7 199.9 182.5 179.4 151.3 144.5 131.6 126.6 122.8 39.0 33.5 Sunday Monday Tuesday Wednesday Thursday Friday Saturday No of Sales Days 4 4 4 4 4 4 4 5 4 4 5 4 5 5 * Sales (millionNIS) by days and percentage of change in sales, current month compared to the same period last year
Orthodox Jews Sector Value Change Rate The Orthodox Jews sector shows a significant growth compared to total market - an increase of 6.9% compared to an increase of 5.0% in FMCG's value sales this YTD All fields show a higher growth rate in Orthodox Jews sector compared to total market growth Orthodox Jews Total Market 8.2% 7.6% 6.9% 6.1% 5.0% 5.2% 4.9% 2.6% 1.5% 0.5% FMCG Food Beverages Personal Care Home Care *Orthodox Jews only stores with orthodox attributes, that are reflected in location, chain and basket composition, excluding Orthodox Jews population sales in General sector
Value Sales Change in Key Fields September shows increases in Chocolate World, Dishwashing, Dairy Products, Baking& Cooking Aids compared to last year Paper Products, Hygiene& Body Nurturing and Laundry Detergents show an increase in sales this YTD Monthly % Change 2023-2022 YTD % Change 2023-2022 Foods and Beverages * Butchery & Fresh Fish Are Not Included 14.0% 11.4% 7.9% 6.9% 6.6% 6.4% 6.3% 5.7% 5.6% 5.2% 4.9% 4.8% 3.9% 3.9% 1.8% 0.1% -0.2% -0.6% -1.2% -1.5% -1.9% -2.0% -2.1% -2.5% -5.5% -7.5% Non- Alcoholic Beverages Dairy Products Fish & Meat Cooking Beer Wine & Spirits Canned Food Chocolate Bread & Bread Substitutes Sweet & Savory Pastries Sauces & Spreads Salted Snacks Coffee & Tea Baking & Cooking Aids World Home Care and Personal Care 9.9% 8.6% 8.1% 8.0% 7.4% 6.3% 5.6% 3.9% 3.0% 2.9% 2.8% 2.7% 1.3% 1.2% 0.3% 0.4% -1.1% -1.4% -1.7% -3.0% -3.1% -3.2% -6.6% -6.8% -10.6% -19.0% Paper Products Baby Products & Accessories Laundry Detergents Hygiene & Body Nurturing House Hold Detergents Oral Hygiene Hosting Accessories Hair care Bath Soaps Dishwashing Disposable Food Aids Cleaning Aids Garbage/Food Bags
Market Share and Suppliers Growth Top 20 s SOM reaching 61.4% this YTD, a decrease of 0.5 compared to previous YTD Top 10 s SOM stands at 49.9% this YTD and presents a decrease of 0.6 compared to previous YTD YTD 2023 YTD 2022 Change Rate 7.1% 12.3% -2.2% -0.3% 2.6% -3.1% 4.5% 2.3% 3.1% 6.1% 11.3% 3.9% 3.9% 11.2% 3.8% 3.6% 3.2% 3.2% 2.6% 2.5% 2.4% 2.3% 2.1% 2.0% 9.8% 9.2% 6.6% 5.6% 6.1% 5.3% Tnuva Strauss Group Osem-Nestle C.B.C Diplomat Sano Unilever Hogla Kimberley Neto Exclude Meet & Fresh Fish Schestowitz 1.5% -0.2% 3.7% 1.3% 20.3% 8.5% 9.0% 28.0% 4.5% 12.4% 1.9% 1.8% 1.5% 1.4% 1.4% 1.4% 1.2% 1.2% 1.1% 1.0% 1.0% 0.9% 0.9% 0.9% 0.9% 0.9% 0.8% 0.8% 0.8% 0.8% Tempo jafora tavori Sugat Leiman Schlussel Ltd G.Willi-Food Gad Dairies (Marketing 1992) Ltd Soglowek M.Lesser Wissotzky Tea NESTLE ICE CREAM LTD * Value Shares (FMCG Market- Excluding Butchers, Bakery, Fruits and Vegetables and Cigarette data)
Private Label Market Share - FMCG Market Private Label share records an increase of 0.4 market share points This YTD compared to parallel period in 2022. However, Compared to September 2022, September 2023 shows an increase of 0.4 market share points and compared to August 2023 PL market share shows 0.1 point rise 7.7% 7.5% 7.3%7.4% 7.3%7.2% 7.3% 7.1%7.2% 7.2% 7.1% 7.0% 6.6%6.7%6.8%6.9%7.0% 7.0% 7.0% 6.9% 6.8% 6.7%6.7% 2023 7.3% 6.7%6.6%6.5%6.6% 6.7% 6.4% 6.4% 2022 6.9% * Value Share (FMCG Market- Excluding Butchers, Bakery, Fruits and Vegetables and Cigarette data)
Rising / Descending Categories Current Month TY vs LY Among the growing categories Pizza, Quick preparation dishes, Ordinary Eggs, Frozen Vegetables, Whiskey, because of Tishrei Holidays timing. The increase in sweet Snacks is related to the return of Strauss Group from the recall that influenced last year s Data Among the declining categories Disposable Housewares, Plain Oils, Grape Juice Tirosh, Honey related to holiday timing, taxation reforms of these categories, and a rise in the number of travelers abroad during September compared to last year Average Price Change Rate Volume Change Rate Value Change Rate -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% -40.0% -30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% Sweet snacks 36.7% 43.1% -4.5% Pizza 20.2% -0.9% 21.4% Quick preparation dishes 18.4% 24.1% -4.6% Ordinary Eggs 17.3% 1.2% 15.8% Frozen vegetables 16.3% 8.7% 7.0% Whiskey 15.6% 13.8% 1.6% Honey -14.2% -6.3% -8.4% Grape Juice Tirosh -16.2% -18.7% 3.0% Plain Oils -20.1% -10.2% -10.9% Disposable Housewares -22.1% 21.4% -35.8%
