Revolutionizing Beekeeping Strategies for Sustainable Growth

Beekeeper
Time for Change
OSB Consultant
Introduction
Issue
Challenges
Strategy
KPIs by 2021 in
3 years
How can Beekeeper tackle the salability while keeping a
sustainable growth?
Reorganize
 internally and 
Cater
 to three industries
Profit Margin by 15%
Series B Funding of 40M$
Overwhelming operational
complexity
Lack of strategic vision
Overview
Disrupting Communication
Disrupting Communication
Technology is nowadays connecting people worldwide easily and efficiently
Data Privacy Issue
Keeping up with the regulations is crucial to stay alive
European Union imposed “General
Data Protection Regulation” in May
2018
Data Security and Privacy
Strengths of Beekeeper
Competitors
Availability of funds and broader market
Weaknesses
Not really keeping up with the core value of keeping it simple
Challenges
Challenges
Operate with the agility of a startup along with the stability of well established behemoths
Strategy: Alternatives
Strategy: Alternatives
Strategy: Alternatives
Strategy: Alternatives
Strategy: Alternatives
Strategy: Alternatives
Strategy: Decision Criteria
Strategy: Decision Criteria
Strategy: Decision Criteria
Strategy: Alternatives
Strategy: Alternatives
Strategy: Alternatives
Recommendation
Reorganize
 internally and 
Cater
 to three industries
Road To success
Standardize Offerings
Pillar 1
 Choose 3 industries and standardize offerings
Narrow down to 3 industries :
Hospitality – Retail - Manufacturing
What?
Better internal coordination
Faster delivery to clients
Better quality
Why?
0-6 months
Standardize Offerings
Pillar 1
 Choose 3 industries and standardize offerings
Narrow down to 3 industries :
Hospitality – Retail - Manufacturing
What?
Better internal coordination
Faster delivery to clients
Better quality
Why?
Standardize the offerings & features
based on current customer base
Decrease internal complexity
Lessen tailored requests
0-6 months
Road To success
Restructure Internally
Pillar 1
Salesforce
Product Management & Strategy
Client feedback for new
features
Set feature priority based
on business value
Implement the Beehive Train
Pillar 1
Beehive Train
Salesforce
Product Management & Strategy
Client feedback for new
features
Set feature priority based
on business value
Core
Features
Hospitality
Modules
Retail
Modules
Manufact.
Modules
Assign features
Progress followup
Quality assurance
Road To success
Grow # modules progressively
Pillar 2
Provide new features per industry to cater to customer needs
1-2 years
Salesforce Surveys & Client feedback
Research Industry Market Trends
New modules development and testing
Set feature priority based on business value 
Add modules to current offering
Road To success
Target Blue-Chip Companies
Pillar 2
 Target mainstream stable companies with long-term contracts
1-2 years
Why would they choose Beekeeper?
Stable Product
Industry Expert
Fast Deployment
Communicate & Promote
“Beehive the solution for all”
Conference per industry inviting main
target clients explaining case usages of
each module
Speaker endorser for each industry
Success
Strategy Timeline
Strategy Costs
Total Costs 560k USD
Revenues
Increase productivity
Clear strategic vision
Cater to client needs
Over 3 years
Revenue increase by 60%
Operational costs increase by 25%
Profit Margin
Increase productivity
Clear strategic vision
Cater to client needs
Over 3 years
Revenue increase by 60%
Operational costs increase by 25%
Achieve profit margin of 15% after 3 years
External Funding
Secure 40M USD in series B funding
Risks & Mitigation
Risks
Employees not familiar with
agile development
Need of larger office space
still exists
Possibility of middle managers
resisting agile transformation
Mitigation
Dedicate a team for agile
transformation focusing on
incremental value
Re-organization will decrease
the space needed
Higher management &
founders to sponsor agile
development
Probability
Impact
Conclusion
Issue
Strategy
KPIs by 2021 in
3 years
How can Beekeeper tackle the salability while keeping a
sustainable growth?
Reorganize
 internally and 
Cater
 to three industries
Profit Margin by 15%
Series B Funding of 40M$
Appendix
Slide Note
Embed
Share

Beekeeper faces challenges of operational complexity and lacks strategic vision. To address this, the strategy involves internal reorganization and targeting three industries. Key goals include achieving a 15% profit margin and securing Series B funding of $40M by 2021. The analysis focuses on disrupting communication, data privacy issues, and leveraging Beekeeper's strengths against competitors' weaknesses.

  • Beekeeping
  • Strategy
  • Growth
  • Sustainability
  • Analysis

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Presentation Transcript


  1. Beekeeper Time for Change OSB Consultant Carmen Bassim Joanna Salame Johnny Khalil Jad Rizk

  2. Introduction How can Beekeeper tackle the salability while keeping a sustainable growth? Issue Overwhelming operational complexity Challenges Lack of strategic vision Strategy Reorganize internally and Cater to three industries KPIs by 2021 in 3 years Profit Margin by 15% Series B Funding of 40M$

  3. Overview Analysis Strategic Alternatives Implementation Financials Risks & Mitigation Conclusion

  4. Analysis

  5. Disrupting Communication Internet Use of mobile phones Faster more efficient communication Analysis Strategy Implementation Financial & Risks

  6. Disrupting Communication Internet Use of mobile phones Faster more efficient communication Technology is nowadays connecting people worldwide easily and efficiently Analysis Strategy Implementation Financial & Risks

  7. Data Privacy Issue European Union imposed General Data Protection Regulation in May 2018 Data Security and Privacy Keeping up with the regulations is crucial to stay alive Analysis Strategy Implementation Financial & Risks

  8. Strengths of Beekeeper Diversified (80% of revenues in 3 different sectors) Experienced in hotel industry Use of Growth Hacking Compliant with GDPR Focused on non desk employees Availability of funds Analysis Strategy Implementation Financial & Risks

  9. Competitors Criteria Beekeeper Red e App Staff base Industry Hospitality Retail Manufacturing Location USA and Europe USA only USA and Europe Funds ($) 13 M 1.8 M 2.5 M Availability of funds and broader market Analysis Strategy Implementation Financial & Risks

  10. Weaknesses Complex and diverse offerings Difficulty to provide to all requested services Impact on productivity Organizational difficulties Recruitment Number of employees and space needed Overlapping targets and responsibilities Not really keeping up with the core value of keeping it simple Analysis Strategy Implementation Financial & Risks

  11. Challenges Maintaining relationships with new stakeholders Willingness of companies to engage with a startup Impact of macroecono my on cyclical industries Offering a strong value proposition Analysis Strategy Implementation Financial & Risks

  12. Challenges Maintaining relationships with new stakeholders Willingness of companies to engage with a startup Impact of macroecono my on cyclical industries Offering a strong value proposition Operate with the agility of a startup along with the stability of well established behemoths Analysis Strategy Implementation Financial & Risks

  13. Strategic Alternatives

  14. Strategy: Alternatives 1 Focus on Hospitality Industry with Taylor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry Analysis Strategy Implementation Financials & Risks

  15. Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality Analysis Strategy Implementation Financials & Risks

  16. Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality 3 Re-organize Internally & Cater for top 3 industries Eliminate operational complexities by re-organizing in Agile teams Reduce dependence on hospitality industry & seize opportunities in other industries Analysis Strategy Implementation Financials & Risks

  17. Strategy: Alternatives 1 Focus on Hospitality Industry with Taylor-Made Products Advantages Disadvantages Hospitality industry might be disrupted Does not solve communication issue High opportunity cost Leverage expertise in hotel industry Strong & established brand image Analysis Strategy Implementation Financials & Risks

  18. Strategy: Alternatives 2 Offer 1Industrialized Product for all Industries Advantages Disadvantages Reduce Reliant on hotel Industry Increase customer base Might lose established dominance in hotel industry Limited growth Reduce operational complexity Analysis Strategy Implementation Financials & Risks

  19. Strategy: Alternatives 3 Re-organize Internally & Cater for top 3 industries Advantages Disadvantages Achieve Economies of scope Cater for businesses needs Eliminate operational complexities Pave the way for scalability Requires extensive communication to close gaps Needs more effort on the short run Analysis Strategy Implementation Financials & Risks

  20. Strategy: Decision Criteria Sustainability Risk Growth potential Effort Analysis Strategy Implementation Financials & Risks

  21. Strategy: Decision Criteria Growth Sustainability Risk Effort Total Focus on hospitality with tailor-made products + -- --- + -3 Offer 1 product for different industries ++ ++ -- ++ +4 Re-organize & cater for 3 industries +++ +++ ++ - +7 Analysis Strategy Implementation Financials & Risks

  22. Strategy: Decision Criteria Growth Sustainability Risk Effort Total Focus on hospitality with tailor-made products + -- --- + -3 Offer 1 product for different industries ++ ++ -- ++ +4 Re-organize & cater for 3 industries +++ +++ ++ - +7 Analysis Strategy Implementation Financials & Risks

  23. Strategy: Alternatives 1 Focus on Hospitality Industry with Taylor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry Analysis Strategy Implementation Financials & Risks

  24. Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality Analysis Strategy Implementation Financials & Risks

  25. Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality 3 Re-organize Internally & Cater for top 3 industries Eliminate operational complexities by re-organizing in Agile teams Reduce dependence on hospitality industry & seize opportunities in other industries Analysis Strategy Implementation Financials & Risks

  26. Implementation of the Strategy

  27. Recommendation Reorganize internally and Cater to three industries Analysis Strategy Implementation Financial & Risks

  28. Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks

  29. Standardize Offerings Pillar 1 0-6 months Choose 3 industries and standardize offerings What? Why? Better internal coordination Faster delivery to clients Better quality Narrow down to 3 industries : Hospitality Retail - Manufacturing Analysis Strategy Implementation Financial & Risks

  30. Standardize Offerings Pillar 1 0-6 months Choose 3 industries and standardize offerings What? Why? Better internal coordination Faster delivery to clients Better quality Narrow down to 3 industries : Hospitality Retail - Manufacturing Standardize the offerings & features based on current customer base Decrease internal complexity Lessen tailored requests Analysis Strategy Implementation Financial & Risks

  31. Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks

  32. Restructure Internally Pillar 1 Client feedback for new features Salesforce Set feature priority based on business value Product Management & Strategy Analysis Strategy Implementation Financial & Risks

  33. Implement the Beehive Train Pillar 1 Beehive Train Client feedback for new features Salesforce Set feature priority based on business value Product Management & Strategy Assign features Progress followup Quality assurance Core Features Hospitality Modules Retail Modules Manufact. Modules Analysis Strategy Implementation Financial & Risks

  34. Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks

  35. Grow # modules progressively Pillar 2 1-2 years Provide new features per industry to cater to customer needs Salesforce Surveys & Client feedback Research Industry Market Trends Set feature priority based on business value New modules development and testing Add modules to current offering Analysis Strategy Implementation Financial & Risks

  36. Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks

  37. Target Blue-Chip Companies Pillar 2 1-2 years Target mainstream stable companies with long-term contracts Why would they choose Beekeeper? Communicate & Promote Stable Product Beehive the solution for all Conference per industry inviting main target clients explaining case usages of each module Industry Expert Speaker endorser for each industry Fast Deployment Analysis Strategy Implementation Financial & Risks

  38. Success Right Structure Right Offers Right People Analysis Strategy Implementation Financial & Risks

  39. Financials

  40. Strategy Timeline USD Evaluate offerings & standardize features Implement the beehive train & trainings Salesforce Surveys & Client feedback Launch new modules to current offering - hiring Launch Beehive the solution for all conference 2019 2020 2021 Analysis Strategy Implementation Financial & Risks

  41. Strategy Costs USD Evaluate offerings & standardize features Implement the beehive train & trainings Salesforce Surveys & Client feedback Launch new modules to current offering - hiring Launch Beehive the solution for all conference 2019 2020 2021 Internal resources 50k 50k 50k 100k 100k 140k 70k Total Costs 560k USD Analysis Strategy Implementation Financial & Risks

  42. Revenues Over 3 years Increase productivity Revenue increase by 60% Clear strategic vision Operational costs increase by 25% Cater to client needs Analysis Strategy Implementation Financial & Risks

  43. Profit Margin Over 3 years Increase productivity Revenue increase by 60% Clear strategic vision Operational costs increase by 25% Cater to client needs Achieve profit margin of 15% after 3 years Analysis Strategy Implementation Financial & Risks

  44. External Funding Long-term contracts Sustainable strategic vision Revenue growth Attractive Investment Secure 40M USD in series B funding Analysis Strategy Implementation Financial & Risks

  45. Risks & Mitigation

  46. Risks & Mitigation Risks Mitigation Probability Impact Dedicate a team for agile transformation focusing on incremental value Employees not familiar with agile development Need of larger office space still exists Re-organization will decrease the space needed Higher management & founders to sponsor agile development Possibility of middle managers resisting agile transformation Analysis Strategy Implementation Financial & Risks

  47. Conclusion How can Beekeeper tackle the salability while keeping a sustainable growth? Issue Strategy Reorganize internally and Cater to three industries KPIs by 2021 in 3 years Profit Margin by 15% Series B Funding of 40M$ Analysis Strategy Implementation Financial & Risks

  48. Appendix

  49. Appendix Co Name Founded in Total funding Areas of focus Beekeeper 2012 13M$ Series A US & europe deskless employees Staffbase 2014 2.5M$ Series A US & europe deskless employees Crew 2015 24.9M$ Series B US Deskless Employees Analysis Strategy Implementation Financial & Risks

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