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Naming New Schools A Communication and Process Plan
Naming New Northeast, Northwest, Southside Middle Schools & On Track Goal Engage the community in a naming process for new schools School Board Policy and Procedure No. 6970-Naming and Dedication of Schools and Facilities A person who made a noteworthy contribution to education, community, or society A geographic characteristic based on location or primary function of the facility A logical association with the new school
Naming Schedule Key Dates March 16, 2020 Launch naming initiative April 30, 2020 Deadline to submit naming suggestions Screening committee reviews names to make recommendations to school board May 2020 June 10, 2020 School board selects names
Communication Strategies Submission form School naming web page on District website Posters, flyers and digital promotional materials Leverage existing communication channels (e.g., PeachJar, Blackboard Messenger, School Talk, district advisory committees, KSPS TV, etc.) Promote on social media (e.g., Facebook, Twitter, Instagram, etc.) Engage the media to promote naming submittals
School Naming Exercise DH (Communications)
Whats In a Name Gives a vision for our communities Inspires kids Celebrates our region Communicates shared values Establishes legacy
School Names Christa McAuliffe Elementary School Sammamish, WA Named after teacher and astronaut from New Hampshire who died in the Challenger mission Cheyenne Mountain Junior High School Colorado Springs, CO Named for the area it is located, nestled at the bottom of Cheyenne Mountain Chase Middle School Spokane, WA Named after James E. Chase, first African American mayor of Spokane Selkirk Middle School Liberty Lake, WA Named for the mountain range in the region
Considerations May be represented as an acronym May be inspiration for a mascot Easy to say and read
Word Association Think about the mission of schools and experience for students Circle 5 words that you think best connect with the mission and experience You may list additional words in the spaces below
Creating a Sense of Place Looking at the map of where the four new schools will be located, what do you think of when you think of each place or neighborhood In one or two words, write your idea on the first line next to each school
Hope for a Place Again looking at the map of the four new schools, what are your hopes for the kids in each area? Write your thoughts on the second line next to each school What are your hopes for kids across Spokane? On the line at the bottom of the page, write your thoughts
Leaders in Your Life Who would you elevate to stand for your hopes and inspire young learners? Think about global, national, regional and local leaders who have made a positive impact and would serve as role models to students List names in the spaces provided
Moment of Brilliance Now is your chance to leave your mark on Spokane! What name ideas have risen to the top for you? Remember the selection criteria: A person who made a noteworthy contribution to education, community, or society A geographic characteristic based on location or primary function of the facility A logical association with the new school Write up to four ideas in the spaces provided note which location your name is for, if specific to one
Next Steps Launch naming communication initiative on March 16 Submission forms provided to schools by March 13 and electronic submission form available on District web site, starting on March 16 Suggested school names due by April 30, 2020 Screening committee reviews names and makes recommendation of three names per school to School Board in May 2020 School Board selects names in June 2020