Recycle Right: Strategies and Practices in Recycling Campaigns and Information Dissemination

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Delve into the world of recycling campaigns and information dissemination with insights from Jessica Dalzell, an Environmental Specialist II in the Recycling and Sustainability Unit. Explore survey results on Recycle Right initiatives, coordination with haulers/processors, methods of information dispersion, and the frequency of Recycle Right information outreach.


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  1. Recycle Right Jessica Dalzell Environmental Specialist II Recycling and Sustainability Unit

  2. Recycle Right Survey

  3. Recycle Right Survey Questions Do you offer a Recycle Right campaign? How do you get Recycle Right information to the public? How frequently does your Recycle Right information go out to the public? Do you coordinate your campaign with haulers/processors? Have you measured contamination reduction as a result of your campaign?

  4. Responses

  5. Do you offer a Recycle Right Campaign? Yes, we have previously run a campaign 7 8 Yes, we currently have an ongoing campaign No, we are actively putting together a campaign to be used in the near future No, we have not run a campaign and are not working on a campaign 2 19

  6. Do you offer a Recycle Right Campaign? Yes, we have previously run a campaign Yes, we currently have an ongoing campaign No, we are actively putting together a campaign to be used soon No, we have not run a campaign and are not working on a campaign

  7. Do you coordinate your campaign with the haulers/processors? 71% of respondents said yes, they coordinate

  8. How do you disperse Recycle Right info? Newsletters 1 Handouts 3 Outreach 3 Reader boards/Signs 3 Emails 2 Door-to-door campaigns 2 Webpage 17 "Oops" tags 5 Advertisements - radio 7 Advertisements - TV 4 Advertisements - digital 5 Advertisements - newspapers 8 Advertisements - billboards 3 Mailers 9 Social media 23 0 5 10 15 20 25

  9. Frequency of Recycle Right Info No set frequency 2 Continuously 2 As needed 3 Annually 4 Quarterly 3 Monthly 2 Weekly 7 Daily 3 0 1 2 3 4 5 6 7 8

  10. What materials are focused on in messaging?

  11. Are you familiar with The Recycling Partnership? 9 8 8 7 6 6 5 5 4 3 2 1 0 0 Yes No Yes No Have or will have a Recycle Right campaign Does not have a Recycle Right campaign

  12. Do you utilize any of The Recycling Partnership s Resources? 54% of respondents said yes, they utilize The Recycling Partnership

  13. Recycling Education Staff 12 11 10 8 6 4 3 2 2 2 2 2 1 0 1 2 3 4 5 6 10 Number of Staff

  14. Recycling Education Budget [500,001, 8,000,000] 4 [100,001, 500,000] 3 Annual Budget ($) [75,001, 100,000] 1 [50,001, 75,000] 3 [25,001, 50,000] 1 [10,001, 25,000] 4 [0, 10,000] 3 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

  15. Have you measured contamination reduction associated with Recycle Right efforts? 54% of respondents do not measure contamination 21% are currently measuring contamination reduction 25% have previously measured contamination reduction

  16. Roundtable Discussion Is there a need for more Recycle Right toolkit supplies? Do SWMDs need additional assistance? What would help kickstart Recycle Right efforts? Would Recycle Right workshops/webinars be helpful? Would roundtables with successful communities/SWMDs be helpful?

  17. Jessica Dalzell Jessica.Dalzell@epa.ohio.gov

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