Recurring Revenue Kid of the Month Campaign Overview

Explore the 12-month Recurring Revenue Kid of the Month campaign designed to drive monthly revenue and qualified leads. Discover themes, advertiser targeting, execution details, and benefits for sponsors in this comprehensive guide.

• Marketing
• Promotion
• Revenue
• Campaign
• Sponsorship

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1. How to Use This Sales One-Sheet The following one-sheets are meant to help you sell Recurring Revenue promotions that drive monthly revenue for you and qualified leads for your clients. Promotion Name and Header Graphic Yes you can edit the name and/or header graphic of the promotion. Or even the type (e.g. You want to do a sweepstakes instead of a photo contest). Time Frame We have these as 9-12 month packages. If you re looking for something with a shorter time frame to align with programming or a special issue, you can adjust the timing of the campaign. Package We have created packages based on media type that include digital, core and email. If you would like to edit the items in the package to reflect the inventory or capabilities of your media company, go for it! Pricing We have created pricing tiers based on small, mid-size and large markets. These pricing tiers are an average of what we see our partners charging for custom promotions. Feel free to adjust these pricing tiers based on your market size, media type, promotion length, unique package, and what you feel the market can bear in terms of pricing. Prize A suggested prize is on each one-sheet. You can adjust the prize based on what your advertiser can offer. Remember with prizes: Relevance + Value = Participation. When discussing prizes with your advertisers don t forget to ask them about co-op dollars they may be able to acquire. That can offset the cost of pricing and prizes for them!

2. Recurring Revenue Kid of the Month 12 Month Campaign ADVERTISERS TO TARGET Think about advertisers in your market that have larger budgets, want to be a part of a campaign that has a community and family focus and their demographic is the target audience of the theme. Healthcare Education Automotive Financial Insurance Regional and Local Attractions BEST PRACTICE Change themes each month. See next page for ideas. Present winning kid a gift package with representatives from the media company and sponsor. This is great content for an article online, in print, on-air, and social posts. HOW TO EXECUTE Two-phase photo contest where the public nominates a kid each month. All nominations then move to voting round where the public votes for the winner (Two weeks of nominations and two weeks of voting).

3. Recurring Revenue Kid of the Month Themes Lab Article with 148 Ideas January Creative Kids/Workout with Mom or Dad February Hugs March Caught Napping April Easter/Spring May Grads/Mommy and Me June Summer/Beach Babies/Daddy and Me July Patriotic August Back to School September Sporty (Football) October Halloween November Thankful December Scared of Santa/Holiday

4. Newspaper Recurring Revenue Kid of the Month 12 Month Campaign Be the exclusive sponsor of this 12-Month Kid of the Month campaign. Each month we will take nominations and then vote. Themes change each month (e.g. Halloween, Sporty, Messy) Every month can feature different products and lead-gen questions from the sponsor. BENEFITS OF BEING A SPONSOR: Multimedia campaign to build brand awareness and engagement with your target audience Generate qualified leads for your business Grow your email database Gather data on your potential customers Drive traffic to your website SPONSORSHIP PACKAGE: Exclusive sponsorship of Kid of the Month campaign. Sponsor logo on promotional elements (print, digital, social, and email) during the 12-Month campaign Digital 25K run-of-site impressions each month to promote contest on newspaper.com Exclusive 728x90 digital ad unit on contest page One unique lead-generation question on the contest registration form each month Digital offer/coupon on the sweepstakes thank-you page Opt-in for your email database on the sweepstakes registration form each month Optional Facebook Like box on the sweepstakes registration form each month Print Full page Print Ad to run to run every other week for 12 months (26 times) Half-page print contest promotional ad to run every other week for 12 months (26 times) Email Recognition on 12 promotional emails to our opted-in database of 30,000 (Your Email List Size goes here) One invite email to be sent at the beginning of each month of the campaign Thank you email sent to everyone who enters with coupon or offer from your business PRIZE: Monthly Gift Card for Athletes Valued at $XXX Per Month for 12 Months (optional) RUN DATES: 12 months EXCLUSIVE SPONSOR VALUE: $X,XXX a month (12-month sponsorship package) INVESTMENT: $1,500/month (small market) $3,000/month (mid-size market), $7,500/month (large market) 000.000.0000 www.newspaper.com