Proven SEO Marketing Strategies for Higher Google Ranking
Enhance your online visibility with a comprehensive SEO marketing strategy including storytelling, skyscraper outreach, ebooks, whitepapers, and content marketing. Learn how these tactics can boost your organic search rankings and engage your audience effectively, optimizing your online presence.
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Presentation Transcript
Presenting Extensive SEO Marketing Strategy
Index 01 Storytelling 06 Extra Blogs 02 Skyscraper Outreach 07 Extra Links 08 03 Ebook and Whitepapers Paid Links 09 High TLD and Tier Links 04 Content Marketing 10 Blogger Outreach 05 GAP Based Links
Chapter One Storytelling
Storytelling Storytelling is good for SEO because it will make your post nice to read. And, creating content that people like is exactly what Google wants. If we focus on writing blog posts people enjoy reading, you ll increase your chances to rank high in Google. Stories are a great way to convince people to buy a product. Using stories will automatically shift the focus of your copy away from your product to the problem and your audience.
Chapter Two Skyscraper Outreach
Skyscraper Outreach The Skyscraper Technique is one of the best ways to figure out what content is going to perform well. It s just a form of research. The step by step process is first you find a keyword that you want to rank for, which you ve already done. Then you want to search for that keyword in Google to see what s already out there, because when it comes time to publishing your content or ranking it, that s going to be your competition so it s important to know what you re competing against before you start. Then it s a matter of creating something that s better than what s already on the first page.
Chapter Three EBook and Whitepapers
EBook and Whitepapers Start with your buyer personas Optimizing titles and text both on hardcopies and web copies Making good use of your links By enhancing your visuals Add social media links to help with distribution For white papers and eBooks, aim for 250 to 400 words keyword-rich executive summary Announce publication with a press release, newsletter, or blog post
Chapter Four Content Marketing
Content Marketing Targeting the right keywords Optimizing title tag and meta description Creating compelling headlines Include a call to action (CTA) in your content Utilizing different content formats like blogs, videos, infographics, ebooks, podcasts, etc. Sharing content through social media or other available channels
Chapter Five GAP Based Links
GAP Based Links Analyzing the competitor s link profile Finding out the opportunities you re missing in terms of backlinks Based on referring domains, authority score backlinks will be considered for acquiring links for the campaign Analysis of domain s that point to all of your competitors but not you
Chapter Six Extra Blogs
Extra Blogs We will be focusing on extra blogs publishing for your site The blogs can be on the basis of the website and also to bring maximum exposure for the external blogs (web 2.0) as well. We can target keyword-centric blogs to emphasis more on the targeted keywords to boost up campaign performance.
Chapter Seven Extra Links
Extra Links We can target additional niche specific links for acquiring high DA links for the campaign Extra links also include some doc submissions as well
Chapter Eight Paid Links
Paid Links We will also focus on paid backlinks If we focus on paid backlinks then extra type of links can be acquired such as edu, gov, forum, etc Also paid backlinks give your campaign backlink profile a solid boost in terms of SEO.
Chapter Nine High TLD and Tier Links
High TLD and Tier Links We will also work on tier based link building activity Tier 1 = links pointing directly to the page you are trying to rank Tier 2 = links pointing directly to your Tier1 pages which in turn points to your page you are trying to rank In this way of link building we can build up link pyramid for the campaign.
Chapter Ten Blogger Outreach
Blogger Outreach One of the benefits of using blogger outreach is that you can gain a lot of backlinks from other websites. The sites will be such as some of the Google products like sites.google, blogspot, other sites like medium, wordpress, weebly, bloglovin etc.