Protecting Land & Conservation: Public Values Connection
In October 2010, the focus was on protecting land and conservation values, emphasizing the importance of public values. The typical transmission line planning process, citizen participation, and standard agency public meetings were highlighted. Understanding project support dynamics, the role of informed consent, and the need to sell the problem, not the solution, were discussed. It emphasized convincing the public early on, using effective communication tools to ensure project success.
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Presentation Transcript
Protecting Land and Conservation Values And How Public Values Fit In October 2010
Typical Transmission Line Planning Standard Process EIS Citizen Participation Define Problem Assess needs to meet objectives Model System Design program with toolbox Generate Route Alternatives Implement CP program Evaluate Costs & Impacts Evaluate and adjust Select Alternative Apply for Permit Decision All Hell Breaks Loose
Standard Agency Public Meetings: Somewhere Between a Waste of Time Counterproductive I never heard about this!
1. PR Focused on Supporters 2. Systematic Development of Informed Consent Focused on Opponents Spectrum of Project Support SDIC: In the U.S. Support 100% One Determined Opponent Can Block your Project 90% 80% Don't care 70% 60% 50% 40% 30% Over my dead body 20% 10% 0%
You have one man to blame, and it s not who you expect .. tjefferson Thomas Jefferson
The Public Must Understand It is Serious Problem/ Opportunity (Sell Problem; Sell Problem ..) You re the Right Entity Approach is Reasonable/Responsible You re Listening/You Care
Goal: Informed Consent I don t like it, but I ll have to live with it.
Convincing public of need early on is critical to project success Well, it has to go somewhere Selling the problem, not the solution, increases support
Dont jump to using same tools. Standard communication methods are too time consuming
