Propaganda Techniques
IN YOUR WRITER’S NOTEBOOK, WRITE
DOWN WHAT YOU ALREADY KNOW
ABOUT PROPAGANDA
ALTHOUGH THESE WERE USED BY THE NAZIS IN ORDER TO WIN PUBLIC
SUPPORT, THEY STILL EXIST TODAY
GENERAL PROPAGANDA
TECHNIQUES
NAME-CALLING
IS AN ATTACK ON A PERSON INSTEAD OF AN
ISSUE.
•
EX: DON’T VOTE FOR LESLIE KNOPE—SHE’S A
NERD!
BANDWAGON
•
TRIES TO PERSUADE THE READER TO DO, THINK
OR BUY SOMETHING BECAUSE IT IS POPULAR
OR BECAUSE “EVERYONE” IS DOING IT.
•
EX: VOTE FOR BOBBY NEWPORT—EVERYONE IS DOING IT!
RED HERRING
•
IS AN ATTEMPT TO DISTRACT THE READER WITH
DETAILS NOT RELEVANT TO THE ARGUMENT.
•
EX: LESLIE KNOPE LIKES WAFFLES MORE THAN PANCAKES—DO YOU
REALLY WANT SOMEONE LIKE THAT IN OFFICE?
EMOTIONAL APPEAL
•
TRIES TO PERSUADE THE READER BY USING
WORDS THAT APPEAL TO THE READER’S
EMOTIONS INSTEAD OF TO LOGIC OR REASON.
•
DO YOU CARE ABOUT YOUR FAMILY’S HAPPINESS? VOTE BOBBY NEWPORT.
TESTIMONIAL
•
ATTEMPTS TO PERSUADE THE READER BY USING A
FAMOUS PERSON TO ENDORSE A PRODUCT OR IDEA
(FOR INSTANCE, THE CELEBRITY ENDORSEMENT).
•
HI. I’M "PISTOL" PETE DISELLIO, FAMOUS PAWNEE BASKETBALL STAR, AND I’M VOTING
FOR LESLIE KNOPE. YOU SHOULD TOO.
REPETITION
ATTEMPTS TO PERSUADE THE
READER BY REPEATING A MESSAGE
OVER AND OVER AGAIN.
SWEEPING GENERALIZATION
(STEREOTYPING)
•
MAKES AN OVERSIMPLIFIED STATEMENT
ABOUT A GROUP BASED ON LIMITED
INFORMATION.
•
LESLIE KNOPE WENT TO COLLEGE. COLLEGE GRADUATES ARE SNOBS!
DO YOU REALLY WANT A SNOB IN OFFICE??
CIRCULAR ARGUMENT
•
STATES A CONCLUSION AS PART OF THE
PROOF OF THE ARGUMENT.
•
BOBBY NEWPORT IS THE BEST BECAUSE HE’S
THE BEST
APPEAL TO NUMBERS, FACTS, OR
STATISTICS
•
ATTEMPTS TO PERSUADE THE READER BY
SHOWING HOW MANY PEOPLE THINK SOMETHING
IS TRUE.
•
80% OF PEOPLE THINK BOBBY NEWPORT IS THE BEST.
TARGET, OR “NICHE” MARKETING
•
THE ACT OF MARKETING AND ADVERTISING TO A
SPECIFIC DEMOGRAPHIC (AGE, RACE, NATIONALITY,
GENDER, ETC.) OF CONSUMERS
•
VOTE FOR BOBBY NEWPORT—THE WORKING MAN’S
CANDIDATE
WHEN HAVE YOU SEEN EXAMPLES OF
THESE TECHNIQUES?
NAZI PROPAGANDA USE
WAYS THE NAZI PARTY REACHED PEOPLE
WITH PROPAGANDA
•
PUBLIC RALLIES AND SPEECHES
•
RADIO
•
MOTION PICTURE (FILM)
•
POSTERS
•
NEWSPAPERS
•
SCHOOL (TEACHERS TAUGHT NAZI BELIEFS-
–
EVEN TEXTBOOKS WERE REPRINTED TO REFLECT THESE
BELIEFS)
KEY NAZI PROPAGANDA
VOCAB
CENSORSHIP
THE PRACTICE OF LIMITING ACCESS TO INFORMATION, IDEAS OR
BOOKS IN ORDER TO PREVENT KNOWLEDGE OR FREEDOM OF
THOUGHT.
SCAPEGOAT
A PERSON OR GROUP THAT IS MADE TO BEAR BLAME
FOR OTHERS
DEHUMANIZATION
•
THE ACT OF DEPRIVING A PERSON OR GROUP OF
PEOPLE OF HUMAN QUALITIES, PERSONALITY, OR
SPIRIT
SEGREGATION
THE SEPARATION OR ISOLATION OF A RACE, CLASS, OR ETHNIC
GROUP BY ENFORCED OR VOLUNTARY RESIDENCE IN A RESTRICTED
AREA, BY BARRIERS TO SOCIAL INTERCOURSE, BY SEPARATE
EDUCATIONAL FACILITIES, OR BY OTHER DISCRIMINATORY MEANS
NATIONALISM
A FEELING OF LOYALTY AND PRIDE IN ONE’S COUNTRY, OFTEN
WITH THE BELIEF THAT IT IS BETTER AND MORE IMPORTANT
THAN OTHER COUNTRIES
JOSEPH GOEBBELS
•
THE NAZI MINISTER OF PROPAGANDA DURING HITLER’S
REGIME. HE IS RESPONSIBLE FOR PLANNING AND
EXECUTING MARKETING TECHNIQUES THAT DEMONIZED
THE JEWISH PEOPLE IN THE EYES OF THE NAZI GERMAN
POPULACE.
THE NUREMBERG LAWS
LAWS PASSED IN 1935 THAT INSTITUTIONALIZED MANY OF THE
RACIAL THEORIES PREVALENT IN NAZI IDEOLOGY. THE
LAWS
EXCLUDED GERMAN JEWS FROM REICH CITIZENSHIP AND
PROHIBITED THEM FROM MARRYING OR HAVING SEXUAL
RELATIONS WITH PERSONS OF "GERMAN OR RELATED BLOOD."
KRISTALLNACHT
KNOWN AS “THE NIGHT OF BROKEN GLASS”. ON THIS NIGHT,
OVER 1600 JEWISH SHOPS, SYNAGOGUES, AND HOMES
WERE ATTACKED AND LOOTED, AND OVER 30,000 JEWISH
MEN WERE SENT TO CONCENTRATION CAMPS. THIS
OFFICIALLY MARKED THE BEGINNING OF THE HOLOCAUST.
REFLECTION
•
CONSIDER THE CHARACTER OF HANS VS THE CHARACTER
OF ALEX STEINER. WHICH OF THESE MEN IS MORE
VULNERABLE TO PROPAGANDA? WHY?
HOMEWORK:
READ THROUGH
370 BY MONDAY
Explore different propaganda techniques such as Name-Calling, Bandwagon, Red Herring, Emotional Appeal, Testimonial, Repetition, Sweeping Generalization, and Circular Argument. These techniques manipulate people's emotions and perceptions to influence their decisions. Be vigilant against these strategies in various forms of communication.
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Presentation Transcript
IN YOUR WRITERS NOTEBOOK, WRITE DOWN WHAT YOU ALREADY KNOW ABOUT PROPAGANDA
NAME-CALLING IS AN ATTACK ON A PERSON INSTEAD OF AN ISSUE. EX: DON T VOTE FOR LESLIE KNOPE SHE S A NERD!
BANDWAGON TRIES TO PERSUADE THE READER TO DO, THINK OR BUY SOMETHING BECAUSE IT IS POPULAR OR BECAUSE EVERYONE IS DOING IT. EX: VOTE FOR BOBBY NEWPORT EVERYONE IS DOING IT!
RED HERRING IS AN ATTEMPT TO DISTRACT THE READER WITH DETAILS NOT RELEVANT TO THE ARGUMENT. EX: LESLIE KNOPELIKES WAFFLES MORE THAN PANCAKES DO YOU REALLY WANT SOMEONE LIKE THAT IN OFFICE?
EMOTIONAL APPEAL TRIES TO PERSUADE THE READER BY USING WORDS THAT APPEAL TO THE READER S EMOTIONS INSTEAD OF TO LOGIC OR REASON. DO YOU CARE ABOUT YOUR FAMILY S HAPPINESS? VOTE BOBBY NEWPORT.
TESTIMONIAL ATTEMPTS TO PERSUADE THE READER BY USING A FAMOUS PERSON TO ENDORSE A PRODUCT OR IDEA (FOR INSTANCE, THE CELEBRITY ENDORSEMENT). HI. I M "PISTOL" PETE DISELLIO, FAMOUS PAWNEE BASKETBALL STAR, AND I M VOTING FOR LESLIE KNOPE. YOU SHOULD TOO.
REPETITION ATTEMPTS TO PERSUADE THE READER BY REPEATING A MESSAGE OVER AND OVER AGAIN.
SWEEPING GENERALIZATION (STEREOTYPING) MAKES AN OVERSIMPLIFIED STATEMENT ABOUT A GROUP BASED ON LIMITED INFORMATION. LESLIE KNOPEWENT TO COLLEGE. COLLEGE GRADUATES ARE SNOBS! DO YOU REALLY WANT A SNOB IN OFFICE??
CIRCULAR ARGUMENT STATES A CONCLUSION AS PART OF THE PROOF OF THE ARGUMENT. BOBBY NEWPORT IS THE BEST BECAUSE HE S THE BEST
APPEAL TO NUMBERS, FACTS, OR STATISTICS ATTEMPTS TO PERSUADE THE READER BY SHOWING HOW MANY PEOPLE THINK SOMETHING IS TRUE. 80% OF PEOPLE THINK BOBBY NEWPORT IS THE BEST.
TARGET, OR NICHE MARKETING THE ACT OF MARKETING AND ADVERTISING TO A SPECIFIC DEMOGRAPHIC (AGE, RACE, NATIONALITY, GENDER, ETC.) OF CONSUMERS VOTE FOR BOBBY NEWPORT THE WORKING MAN S CANDIDATE
WHEN HAVE YOU SEEN EXAMPLES OF THESE TECHNIQUES?
WAYS THE NAZI PARTY REACHED PEOPLE WITH PROPAGANDA PUBLIC RALLIES AND SPEECHES RADIO MOTION PICTURE (FILM) POSTERS NEWSPAPERS SCHOOL (TEACHERS TAUGHT NAZI BELIEFS- EVEN TEXTBOOKS WERE REPRINTED TO REFLECT THESE BELIEFS)
CENSORSHIP THE PRACTICE OF LIMITING ACCESS TO INFORMATION, IDEAS OR BOOKS IN ORDER TO PREVENT KNOWLEDGE OR FREEDOM OF THOUGHT.
SCAPEGOAT A PERSON OR GROUP THAT IS MADE TO BEAR BLAME FOR OTHERS
DEHUMANIZATION THE ACT OF DEPRIVING A PERSON OR GROUP OF PEOPLE OF HUMAN QUALITIES, PERSONALITY, OR SPIRIT
SEGREGATION THE SEPARATION OR ISOLATION OF A RACE, CLASS, OR ETHNIC GROUP BY ENFORCED OR VOLUNTARY RESIDENCE IN A RESTRICTED AREA, BY BARRIERS TO SOCIAL INTERCOURSE, BY SEPARATE EDUCATIONAL FACILITIES, OR BY OTHER DISCRIMINATORY MEANS
NATIONALISM A FEELING OF LOYALTY AND PRIDE IN ONE S COUNTRY, OFTEN WITH THE BELIEF THAT IT IS BETTER AND MORE IMPORTANT THAN OTHER COUNTRIES
JOSEPH GOEBBELS THE NAZI MINISTER OF PROPAGANDA DURING HITLER S REGIME. HE IS RESPONSIBLE FOR PLANNING AND EXECUTING MARKETING TECHNIQUES THAT DEMONIZED THE JEWISH PEOPLE IN THE EYES OF THE NAZI GERMAN POPULACE.
THE NUREMBERG LAWS LAWS PASSED IN 1935 THAT INSTITUTIONALIZED MANY OF THE RACIAL THEORIES PREVALENT IN NAZI IDEOLOGY. THE LAWS EXCLUDED GERMAN JEWS FROM REICH CITIZENSHIP AND PROHIBITED THEM FROM MARRYING OR HAVING SEXUAL RELATIONS WITH PERSONS OF "GERMAN OR RELATED BLOOD."
KRISTALLNACHT KNOWN AS THE NIGHT OF BROKEN GLASS . ON THIS NIGHT, OVER 1600 JEWISH SHOPS, SYNAGOGUES, AND HOMES WERE ATTACKED AND LOOTED, AND OVER 30,000 JEWISH MEN WERE SENT TO CONCENTRATION CAMPS. THIS OFFICIALLY MARKED THE BEGINNING OF THE HOLOCAUST.
REFLECTION CONSIDER THE CHARACTER OF HANS VS THE CHARACTER OF ALEX STEINER. WHICH OF THESE MEN IS MORE VULNERABLE TO PROPAGANDA? WHY?
HOMEWORK: READ THROUGH 370 BY MONDAY
