Promoting Gender Equality: I Care About Her Campaign Presentation
The I Care About Her Campaign aims to engage men and boys in ending violence against women to achieve gender equality and empower all individuals. Through visual aids and grassroots efforts, the campaign promotes a strong post-2015 agenda for change and challenges societal norms.
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THE SADC GENDER PROTOCOL SUMMIT 2014 THEME: SOUTH AFRICA, JOBERG, 25TH 29TH MAY 2014 RAYMOND HAVWLA I CARE ABOUT HER CAMPAIGN PLEASE USE PHOTOGRAPHS, QUOTES AND ANY OTHER VISUALS YOU HAVE TO MAKE YOUR PRESENTATION MORE ENGAGING. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
SYNOPSIS and Background Brief summary of the good practise and motivation as to why it is a good practise. The I Care About Her is a Campaign calling on all men and boys to end Violence Against Women. Violence against women makes the long term goal of gender equality and poverty reduction unattainable and stops women and men from reaching their full potential. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
Cont. Small survey done among men asked to rank the women they care for in their live. 1. Mother 2. Daughter and 3 Wife I Care About Her therefore gives every man the sense of responsibility towards the woman they care about most
Background Men have generally been given responsibility by society to care and protect their households and Society. We need to support them to come back into that position. Men sit in positions of influence eg Law enforcers, policy makers where they can drive the change that we are looking for. Transformation in the way men think about violence against women would have a greater impact on women s access to justice.
OBJECTIVES To Change how men and boys think about Women and Girls To Support men that are taking action to stop Violence Against Women 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
I Care About Campaign Grassroots Campaign Launch
Continue Men being most perpetrators they need to have a man to man talk and change the wrong thinking about women. Men can serve as role models to influence behavior among fellow men. Manhood is under attack, men have a duty to protect and defend manhood/ fatherhood. They need to take the challenge to transform the thinking around who a man is .
KEY ACTIVITIES Please list at least five in bullet form I Care About Campaign Grassroots Launch Meeting with leaders Identification of Champions Community Education Group meetings (using Cards) I Care About Her man marches Media programmes (Community radio stations and TV) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
Resource allocation Amount currency (specify) local Amount in Rand Explanatio n Gender specific allocation 1,800,000 3,600,000 Gender in mainstream projects (please specify) Amount contributed in cash or in kind by partner organisations (please specify) 400,000 800,000 TOTAL 2,200,000 4400000
Beneficiaries Direct Indirect Name group of Women Men Total Women Men Total YWCA Champions 22 22 3000 3000 ZNWLG Champions 25 25 1000 1000 Panos Television Program 200 200 400 2000,00 0 2000,00 0 4000,000 Police Champions 10 40 50 400 500 900 Teachers Champions 25 25 500 1000 1500 Total 210 312 522 2000900 2005500 4006400
CHALLENGES Logistics for communication to enable the Men s Network Coordinator to effectively coordinate the activities in the peripheral areas are inadequate. Reproductive roles are still viewed as women role and men find it difficulty to change this attitude Attitude change is gradual and needs more resources 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
MONITORING AND EVALUATION Community Meetings Interviews Men s stories Police report cases Number of phone callers on Radio and TV program Men joining our facebook page Men taking discussion on facebook page 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
RESULTS Service delivery Women s empowerment Changes at the work place Outreach through the media Changes in attitudes 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
Men stories Men give out testimonies on how the Campaign has positively changed their lives Community members provide evidence on the positive change seeing in men taking part in the programme Men mobilizing to end VAW Men are treating women as equal partners
Hon Edgar Lungu Minister of Defense speaking-I Care About Her 2000 Man March in Lusaka
Outreach through the media-I Care About Her ZNBC Television Program
I Care About Her Muvi TV program YWCA currently implementing I Care About Her Television program Every Saturdays at 10:00 hours
I Care About Facebook page Check our Facebook page on: I Care About Her Grassroots Campaign over 620 group membe Facebook: https://www.facebook.com/icarebouthercampaign Twitter: https://twitter.com/icareabouther and the handle is @icareabouther
Cont Youtube: https://www.youtube.com/channel/UCQWREYB2P9 5A1Eg46ZqOk7w/about (this is were all the television discussions will be uploaded and shared onto our facebook and twitter pages) Podbean: http://icareabouthercampaign.podbean.com (this is were all the radio stations can upload the radio discussions)
Changes at household level Men are taking part in Reproductive roles Men are speaking out to condemn VAW/Girls Men protecting daughters at home Men participating in end VAW programs See video on the testimonies
Capacity building Trained community members Trained teachers Trained police officers Trained media organization Made alliance with ZNWL, WILSA, Police Service, FAWEZA and NGOCC See video men taking action to end VAW/G
Community Action Community Action Video
LESSON LEARNED AND INNOVATION What lessons have been learned? Domestic activities still a challenge for men and boys Lack of Government programmes on male involvement activities Limited resources and no clear government policies on male and gender equality Behavioral Change is gradual and not drastic Cultural versus Law is still very conflicting situation for men 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
How are these being applied? Working with law makers Working with Traditional Rulers Working with Police Officers Working with Teachers Working with Community members on attitude Change
LEARNING AND SHARING WITH OTHER COUNCILS How have you learned from and shared with other Councils involved in the COE process? Please be specific give names of the Councils, where and how you met and shared. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
SUSTAINABILITY AND REPLICATION How can the work be sustained? Institutionalizing the I Care About Her Campaign in Government Programmes Building Capacity to Communities to promote Community Ownership 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
How can the work be cascaded to other organisations? The Organizations can follow the following simple steps: 1. Identify Community 2. meet with Community Leaders 3. Identify Community Champions 4. Training Community Champions using following Cards 5. Community Education Groups
KEY PRIORITIES FOR 2014 What will the council be focusing on in the next year? A 10 thousand I Care About Her man pledge to end VAW and Girl during 16 Days of Gender Activism. I Care About Television Program Side Event at the UN CSW meeting on male involvement in Zambia Bill board in operational districts 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
END Raymond Havwala (YWCA) Email: mensnetwork@ywcazambia.org Contact number: 00260976764297 Thank You And I Care About Her
