Promoting Energy-Efficient Practices at McGill Pulse Check
The McGill Business Consulting Group conducted a project aimed at promoting energy-efficient practices at McGill University. The project involved researching behavioral tools to complement the Pulse Dashboard for energy conservation. Stakeholders included students, academic staff, and administration. The methodology included literature review, data collection through surveys and meetings, and interviewing various individuals related to the project. Findings highlighted the effectiveness of feedback, incentives, and disincentives across stakeholders. Students were eager to learn about sustainability but felt helpless, while professors were busy and overloaded. The project emphasized the importance of social media engagement for student involvement.
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Promoting Energy-effective Practices at McGill Pulse Check McGill Business Consulting Group 1001 Sherbrooke St. West, Suite 361 Montr al, QC, Canada, H3A 1G5 Tel. (514) 398 5846 www.mbcg.com Wissam Shaar, Partner
Agenda Project Overview The Team s Methodology Project Findings Guidelines and Recommendations 2
Pulse Check Project Overview Purpose To present a set of behaviour-related tools to compliment the Pulse Dashboard in energy conservation at McGill Three groups of stakeholders Students Academic Staff Administration and Support Staff 3
Methodology Research and Data Collection Research and literature review What other universities do, what worked, what didn t Theories around behavioural change, social marketing Data collection Meetings with representatives of the three groups Survey to get students feedback 4
Methodology People Interviewed Planned Tasks Actual Meet representatives of FOD and University Services Met with Jim Nicell, Chuck Adler Meet with Pulse Energy representatives Skype call with Brent Bowker Met with Christine Boynton, Richard Beaulieu Met with Professors Fabry, Brown, Pollack, Ryan, Chauvin Meet with building directors Meet with professors Meet with district supervisors Met with Denny Tambasco Meet with NCS representatives Met with Gary Bernstein Meet with HR representatives Could not be done due to strike Met with EnGage, Shut Your Sash, Campus Swaps Meet with SPF project groups 5
Pulse Check Project Findings Findings that apply to all three stakeholders Negative impacts of technological fixes Feedback + prompting an effective combination Incentives and Disincentives also effective methods Findings related to students Excited and eager to learn about sustainability Feeling helpless (there s little they can do) Best engaged through social media tools 6
Pulse Check Project Findings (Contd) Findings related to professors Occupied/overloaded with academic responsibilities No time for extra sustainability initiatives Volunteer building directors feel left out with an unimportant role Findings related to admin and support staff Central billing and budgeting for energy There s room for increasing awareness about Pulse Dashboard and how it can help in energy savings 7
Pulse Check Recommendations Recommendations related to students Provide additional means to interact and learn about energy saving (online, events, roundtables) Identify green enthusiasts and help them promote energy saving practises among other students Example: Promote the SPF program specifically among green student clubs and groups 8
Pulse Check Recommendations (Contd) Recommendations related to professors Incorporate energy conservation concepts into curriculum and research Example: include energy conservation cases and topics into existing course material Include a mandatory energy-awareness component in training courses for professors 9
Pulse Check Recommendations (Contd) Recommendations related to administration and support staff NCS to include the dashboard in McGill s mobile app Office of Sustainability to communicate with students (give them a voice) and better inform them Office of Sustainability to play a central role in linking various departments (TLS, FOD, Campus planning) Example: Reviving the role of volunteer building directors around energy conservation 10
Thank You Questions? 11
