Opportunities and Challenges for Palm Oil in the USA: Insights from Malaysian Palm Oil Council CEO

 
OPPORTUNITIES & CHALLENGES
FOR PALM OIL IN THE USA
 
WAN AISHAH WAN HAMID
CEO, MALAYSIAN PALM OIL COUNCIL
 
Presentation
Outlines
 
Oils & Fats Dynamics
 
GLOBAL
 
Projected Oils & Fats
Consumption vs Production
 
According to an estimate, global  human
population will grow to over 9 billion by
2050
 
Food and Agriculture Organization of
the United Nations(FAO) estimates the
world will have to produce about 60 to
70 percent more food in the next 35
years,
 
The gap projected demand and supply
will continue to widen
 
Source: Oil World, FAO, MPOC’s estimates
1990
80.89 mil MT
2021
241.44 mil MT
 
Global
Oils & Fats
Production
(1990 vs 2021)
 
Source: Oil World
 
Global
Oils & Fats
Consumption
– Palm Oil’s
Contribution
 
Source: Oil World
 
Global
Oils & Fats
Dynamics –
Net Importers
& Exporters
 
Source: Oil World
 
AMERICAS
Top 6
Oils & Fats
Producers in
2021
 
(‘000 MT)
 
Source: Oil World
 
AMERICAS
Palm Oil
Producing
Countries
 
(‘000 MT)
 
Source: Oil World
 
AMERICAS
Palm Oil
Imports in 2021
 
(‘000 MT)
 
Source: Oil World
 
AMERICAS
Malaysian
Palm Oil
Imports
 
(‘000 MT)
 
Source: Oil World
 
USA
Oils & Fats Dynamics
 
USA
Market
Snapshots
 
 
Source: Oil World, MPOC market analysis
 
Source: Oil World
 
USA
Balance of Oils
& Fats
(‘000 MT)
 
Source: Oil World
 
Total oils and fats consumption in 2021
amounted to 24.7 million MT
 
Total oils and fats import : 5.57 million MT
 
 
Source: Oil World, MPOC market analysis
 
USA
Biggest
Importer and
Consumer in
Americas
 
Source: Oil World
 
USA
Oils & Fats
Dynamics
 
(‘000 MT)
 
The US is one of the top
global producer of soybeans
and soybean oil
 
Despite positive y-o-y
growth of domestic
production, imports also
increased y-o-y
 
This is underpinned by
declining export trends
 
This is a clear picture of
USA’s increasing gap for oils
& fats which indicates vast
potential for palm oil
 
Import / Export
 
Source: Oil World, FAO, MPOC’s estimates
 
for Palm Oil in the USA
 
CHALLENGES
 
for Palm Oil in the USA
 
OPPORTUNITIES & CHALLENGES
 
 
Source: Oil World, MPOC market analysis
 
USA
Vegetable Oil
Consumption
 
(‘000 MT)
 
Cooking oil
Salad Dressings
Baked Goods
Crackers
Barbecue Sauce
Shortening
Non-dairy Creamers
Potato Chips
Mayonnaise
Breads
Whipped Topping
 
Potential in
the USA
 
The U.S. Census Bureau
projects the United
States population will be
332,403,650 on Jan. 1,
2022.
 
This represents a 0.21%
increase in population or
an additional 706,899
people since New Year’s
Day 2021.
 
Continued growth for
food industry
 
Potential in
the USA
 
Food
Services
 
Source: USDA and US Census Bureau
 
Potential in
the USA
 
Health &
Beauty
Products
 
Source: USDA and US Census Bureau
 
 
Source: Oil World, MPOC market analysis
 
Continued
Potential
of the USA
 
Growing outlets to obtain
food; food delivery, phone
app
 
Rising awareness on
healthy lifestyle
 
Demographic growth and
diversified ethnicities
 
Increasing utilization of
palm oil and its derivates in
non-food uses
 
Increasing demand for
processed food and foodservice
industries
 
Nutrition (Tropical Oil / Saturated Fats)
 
In 1984, CSPI organized the first national campaign to pressure fast-
food restaurants and food companies to stop 
frying with beef fat and
tropical oils
, which are high in the cholesterol-raising saturated fats
that increase the risk of heart disease.
 
We all know 
the real problem is trans fat 
from partially hydrogenated
vegetable oil and saturated fat has no correlation with CHDs
 
But, the 
stigma of saturated fat still lingers in the minds
 of the
Americans
 
Climate Change
 
Forest Act 2021
 
The U.S. Congress were set to unveil legislation to 
reduce illegal
deforestation globally
 
by restricting the trade of certain agricultural
commodities.
 
Companies would have to 
improve their tracking of supply chains for
certain commodities, especially palm oil
, cocoa, soy and cattle
products, as well as rubber and wood pulp, to prove they come from
areas that have not been illegally logged.
 
Forced Labour
 
Between 2016-2021 the uptick in WROs was even
more profound. In that period, 
CBP issued 36 WROs
on goods from eight countries and fishing vessels
,
64 percent of which occurred in 2020 (15) and 2021
(eight)
 
If CBP finds that the 
information "reasonably but not
conclusively" 
indicates the use of forced labor
under Section 307, and the good is being imported
or is likely to be imported, 
the agency will issue a
WRO and will detain the goods
 covered in the order.
 
Malaysia's Way of Capturing
the Market
 
STRATEGY
 
Strengthening Local Policies to
Meet Global Demand
 
National Action Plan on Forced Labour 
– inter-ministerial collaborations (13
Ministries) to ensure that no forced labour throughout all key industries in
Malaysia
 
Include 
Ratification of ILO’s Article 29 
on forced labour by Malaysia
 
Malaysian Sustainable Palm Oil (MSPO) certification – a 
government
commitment, making sure environmental protection and forced labour are
key components for the Malaysian palm oil industry 
– no new planting on
natural forests, HCV, SIA assessments, GHG emissions scheduled plan for
improvements
 
Palm Oil Image Building
 
Work with Local Consultant
Work with local consultant to understand on the ground issues and
sentiments on palm oil and related industries and later strategize the
best way to communicate the right information
 
Use of Media
Use conventional and digital media to disseminate positive palm related
information, and create meaningful dialogue
 
Use of Technology
Improved transparency and traceability of palm oil supply chain through
MSPO Trace system that is available online and on mobile apps. Plans to
put to blockchain to improve credibility.
 
 
Stakeholders’ Engagement
 
Industry
Discussions on market updates, Malaysia’s policies that facilitate trade i.e. NAPFR
and potential products where palm oil and its derivatives can be used with
manufacturers and traders
Discussion with local associations 
and agencies i.e. American Soybean Board
The 12th Palm Oil Seminar Series (POSS) Seattle, Washington, Interaction and
networking session with senior officials of the United Soybean Board (USB),
Promoting palm-based animal feed and animal nutrition products at the World
Dairy Expo in Madison, Wisconsin
 
Government
Ministerial visits, discussions with CBP and ILO to inform Malaysia’s efforts in
mitigating issues raised
Awareness program with all foreign missions in the USA to get them informed on
the latest information on palm oil
Passport DC, Washington DC, USA
 
Stakeholders’ Engagement
 
Subject Matter Experts, Social Influencers, Users
Work with nutrition professors, chefs, restaurant owners, health
influencers through programs that demonstrates the goodness of palm
oil in their respective fields
Cooking demonstration and food tasting sessions at the Worlds of
Flavor event in California, Palm oil workshop at the Worlds of Flavor
event, Cooking demonstration for the Asian food catering and food
service sectors and palm oil briefing in Flushing, New York
 
Consumers
Make consumers understand through ground activation activities to
answer all the confusions created by anti palm oil NGOs
Roadshows, in collaboration with local companies to create awareness
on palm oil’s positive attributes and sustainability efforts
 
Summary
 
Producing Countries Need to Work Together
 
All palm oil producing countries need to band together and put in a
concerted messaging on how palm oil is actually part of the solution to
global food security
 
Acknowledge each other’s efforts by creating a common standards that
will be use for trade to prove quality / sustainability
 
Stronger lobby and put pressure on anti-palm oil campaigns around the
world by pulling resources, or embed in local legislation to halt products
or country that have blatant anti-palm oil policies
 
TOGETHER, we can WIN!
Slide Note

Good morning, Ladies & Gentlemen, I am very pleased to be at the 20th Oil Palm International Conference and I take this opportunity to congratulate the Fedepalma for organizing this conference after a gap of over 3 years.

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Explore the evolving landscape of palm oil in the USA through a presentation by Wan Aishah Wan Hamid, CEO of the Malaysian Palm Oil Council. Discover strategic approaches, market insights, and the global dynamics influencing palm oil production and consumption. Gain a deeper understanding of projected trends and the role of palm oil in the food, biofuel, and oleochemical industries.

  • Palm Oil
  • USA Market
  • Malaysian Palm Oil Council
  • Global Dynamics
  • Market Strategy

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  1. OPPORTUNITIES & CHALLENGES FOR PALM OIL IN THE USA WAN AISHAH WAN HAMID CEO, MALAYSIAN PALM OIL COUNCIL

  2. Global Oils & Fats Dynamics Americas Oils & Fats Dynamics USA Oils & Fats Dynamics Presentation Outlines Opportunities & Challenges for Palm Oil in the USA Strategy: Malaysia's Way of Capturing the Market Summary & Conclusion

  3. Oils & Fats Dynamics GLOBAL

  4. Projected Oils & Fats Consumption vs Production According to an estimate, global human population will grow to over 9 billion by 2050 Food and Agriculture Organization of the United Nations(FAO) estimates the world will have to produce about 60 to 70 percent more food in the next 35 years, The gap projected demand and supply will continue to widen Source: Oil World, FAO, MPOC s estimates

  5. 1990 2021 Global Oils & Fats Production (1990 vs 2021) 80.89 mil MT 241.44 mil MT Others 12.50% Animal Fats 12.18% Others 16.94% Sunflower oil 7.86% Animal Fats 25.34% Sunflower oil 7.36% Soybean oil 24.91% Rapeseed oil 11.12% Rapeseed oil 11.66% Soybean oil 22.44% Palm oil 16.26% Palm oil 31.43% Source: Oil World

  6. Global Oils & Fats Consumption Palm Oil s Contribution Direct Food Usage (66%) Sunflower oil 9.0% Rapeseed oil 10.6% Biofuel (17%) Soybean oil 24.4% Animal fats 7.9% Oleochemical(14%) Others 16.2% Feed (1%) Palm oil 31.8% Others (2%) Source: Oil World *Untapped biomass potentials

  7. Global Oils & Fats Dynamics Net Importers & Exporters India China,PR EU-27 Pakistan Bangladesh U.S.A Iran Nigeria Korea,South Mexico Japan S.Africa,Rep Turkey Philippines Taiwan Brazil Canada Russia Argentina Ukraine Malaysia Indonesia Source: Oil World (20,000) (15,000) (10,000) (5,000) - 5,000 10,000 15,000 20,000 25,000 30,000 35,000 1000 MT

  8. Production Import Consumption 24732 AMERICAS Top 6 Oils & Fats Producers in 2021 21719 12587 11992 10241 5573 5276 3560 ( 000 MT) 2873 2407 2135 1957 1283 1615 994 523 523 25 Source: Oil World USA BRAZIL ARGENTINA CANADA MEXICO COLOMBIA

  9. 1710 Colombia AMERICAS Palm Oil Producing Countries 620 Brazil 350 Equador 232 Peru ( 000 MT) 118 Mexico Source: Oil World 0 200 400 600 800 1000 1200 1400 1600 1800 2021 2020 2019 2018

  10. 1620 AMERICAS Palm Oil Imports in 2021 ( 000 MT) 483 358 170 150 102 52 Source: Oil World USA MEXICO COLOMBIA BRAZIL HAITI CANADA VENEZUELA

  11. Jan-Dec 2021 Jan-Dec 2020 Change (MT) Country AMERICAS Malaysian Palm Oil Imports USA 268,625 540,349 (271,724) Canada 13,212 12,905 307 Guatemala 11,950 1,219 10,731 Brazil 8,546 9,141 (595) ( 000 MT) Trinidad 7,711 6,167 1,544 Other Americas Total 24,619 334,663 42,207 611,988 (17,588) (277,325) Source: Oil World

  12. USA Oils & Fats Dynamics

  13. U.S. Palm Oil Import Data issued by U.S. Census Bureau indicated that total palm oil imports into the U.S. from Jan-May 2022 amounted to 682,000 T. Malaysia s market share was 9.5% USA Market Snapshots Palm Oil Entry Points TheEastCoastportsremainthemajorentrypointsforpalmoilintotheU.S.Port of New Orleans, Savannah and Newark handled 79% of palm oil imports in Jan- May2022 Oils & Fats Applications Foodapplications accounted forthehighest marketsharein theNorthAmerica vegetableoilsmarket U.S. Market Outlook In 2021, U.S. total oils and fats imports amounted to 5.57 Mn T. Palm oil imports constitute29percentofthetotalimports.

  14. 25000 20000 USA 15000 000 MT Balance of Oils & Fats ( 000 MT) 10000 5000 0 2021 21719 5573 24732 2020 21588 5219 23861 2019 21153 5241 23928 2018 21154 5108 23823 2017 20113 5056 22557 Production Import Consumption Production Import Consumption Source: Oil World Source: Oil World, MPOC market analysis Source: Oil World

  15. CONSUMPTION 2021 IMPORT 2021 USA Biggest Importer and Consumer in Americas Others 15% Others 15% Rapeseedoil 34% Soybean Oil 43% Oliveoil 7% Tallow 17% Coconutoil 8% Palm Oil 6% Corn Oil 9% Rapeseed Oil 10% Palm oil and Palm kernel oil 36% Total oils and fats import : 5.57 million MT Total oils and fats consumption in 2021 amounted to 24.7 million MT Source: Oil World Source: Oil World, MPOC market analysis

  16. Oils & Fats Balance Import / Export Domestic Production The US is one of the top global producer of soybeans andsoybeanoil 7000 22000 6000 21000 USA Oils & Fats Dynamics 5000 20000 Despite growth production, increasedy-o-y positive of imports y-o-y domestic 4000 19000 also 3000 18000 ( 000 MT) This decliningexporttrends is underpinned by 2000 17000 1000 16000 This is a clear picture of USA s increasing gap for oils & fats which indicates vast potentialforpalmoil 0 15000 2017 2018 2019 2020 2021 Source: Oil World, FAO, MPOC s estimates Total Import Total Export Domestic Production

  17. CHALLENGES for Palm Oil in the USA OPPORTUNITIES & CHALLENGES for Palm Oil in the USA

  18. USA Cooking oil Salad Dressings Baked Goods Crackers Barbecue Sauce Shortening Non-dairy Creamers Potato Chips Mayonnaise Breads Whipped Topping Vegetable Oil Consumption ( 000 MT) Source: Oil World, MPOC market analysis

  19. The U.S. Census Bureau projects the United States population will be 332,403,650 on Jan. 1, 2022. Potential in the USA This represents a 0.21% increase in population or an additional 706,899 people since New Year s Day 2021. Continued growth for food industry

  20. USA Retail and Food Service Sales VS Palm Oil Import 8 1800 1600 Potential in the USA 7 1400 Palm Oil Import ('000 MT) 6 Sales in trillion USD 1200 5 1000 4 800 Food Services 3 600 2 400 1 200 0 0 20002001200220032004200520062007200820092010 2011 2012 2013 2014 2015 2016 2017 2018 201920202021 Source: USDA and US Census Bureau Sales PO Import

  21. USA Health & Beauty Products Sales VS Palm Oil Import 250 1800 1600 Potential in the USA 200 1400 Palm Oil Import ('000MT) 1200 Sales in billion USD 150 1000 Health & Beauty Products 800 100 600 400 50 200 0 0 Source: USDA and US Census Bureau 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Sales PO Import

  22. Increasing demand for processed food and foodservice industries Demographic growth and diversified ethnicities Continued Potential of the USA Increasing utilization of palm oil and its derivates in non-food uses Rising awareness on healthy lifestyle Growing outlets to obtain food; food delivery, phone app Source: Oil World, MPOC market analysis

  23. Nutrition (Tropical Oil / Saturated Fats) In 1984, CSPI organized the first national campaign to pressure fast- food restaurants and food companies to stop frying with beef fat and tropical oils, which are high in the cholesterol-raising saturated fats thatincreasetheriskofheartdisease. Weallknowtherealproblemistransfatfrompartiallyhydrogenated vegetableoilandsaturatedfathasnocorrelationwithCHDs But, the stigma of saturated fat still lingers in the minds of the Americans

  24. Climate Change ForestAct2021 The U.S. Congress were set to unveil legislation to reduce illegal deforestation globally by restricting the trade of certain agricultural commodities. Companies would have to improve their tracking of supply chains for certain commodities, especially palm oil, cocoa, soy and cattle products, as well as rubber and wood pulp, to prove they come from areasthathavenotbeenillegallylogged.

  25. Forced Labour Between 2016-2021 the uptick in WROs was even more profound. In that period, CBP issued 36 WROs on goods from eight countries and fishing vessels, 64 percent of which occurred in 2020 (15) and 2021 (eight) IfCBPfindsthattheinformation"reasonablybutnot conclusively" indicates the use of forced labor under Section 307, and the good is being imported or is likely to be imported, the agency will issue a WROandwilldetainthegoodscoveredintheorder.

  26. STRATEGY Malaysia's Way of Capturing the Market

  27. Strengthening Local Policies to Meet Global Demand National Action Plan on Forced Labour inter-ministerial collaborations (13 Ministries) to ensure that no forced labour throughout all key industries in Malaysia IncludeRatificationofILO sArticle29onforcedlabourbyMalaysia Malaysian Sustainable Palm Oil (MSPO) certification a government commitment, making sure environmental protection and forced labour are key components for the Malaysian palm oil industry no new planting on natural forests, HCV, SIA assessments, GHG emissions scheduled plan for improvements

  28. Palm Oil Image Building WorkwithLocalConsultant Work with local consultant to understand on the ground issues and sentiments on palm oil and related industries and later strategize the bestwaytocommunicate therightinformation UseofMedia Use conventional and digital media to disseminate positive palm related information, andcreatemeaningful dialogue UseofTechnology Improved transparency and traceability of palm oil supply chainthrough MSPO Trace system that is available onlineand on mobile apps. Plans to puttoblockchaintoimprovecredibility.

  29. Stakeholders Engagement Industry Discussions on market updates, Malaysia s policies that facilitate trade i.e. NAPFR and potential products where palm oil and its derivatives can be used with manufacturersandtraders Discussionwithlocalassociationsandagenciesi.e.AmericanSoybeanBoard The 12th Palm Oil Seminar Series (POSS) Seattle, Washington, Interaction and networking session with senior officials of the United Soybean Board (USB), Promoting palm-based animal feed and animal nutrition products at the World DairyExpoinMadison,Wisconsin Government Ministerial visits, discussions with CBP and ILO to inform Malaysia s efforts in mitigatingissuesraised Awareness program with all foreign missions in the USA to get them informed on thelatestinformationonpalmoil PassportDC,WashingtonDC,USA

  30. Stakeholders Engagement SubjectMatterExperts,SocialInfluencers,Users Work with nutrition professors, chefs, restaurant owners, health influencers through programs that demonstrates the goodness of palm oilintheirrespectivefields Cooking demonstration and food tasting sessions at the Worlds of Flavor event in California, Palm oil workshop at the Worlds of Flavor event, Cooking demonstration for the Asian food catering and food servicesectorsandpalmoilbriefinginFlushing,NewYork Consumers Make consumers understand through ground activation activities to answeralltheconfusionscreatedbyantipalmoilNGOs Roadshows, in collaboration with local companies to create awareness onpalmoil spositiveattributesandsustainabilityefforts

  31. Summary ProducingCountriesNeedtoWorkTogether All palm oil producing countries need to band together and put in a concerted messaging on how palm oil is actually part of the solution to globalfoodsecurity Acknowledge each other s efforts by creating a common standards that willbeusefortradetoprovequality/sustainability Stronger lobby and put pressure on anti-palm oil campaigns around the worldbypullingresources,orembedinlocallegislationtohaltproducts orcountrythathaveblatantanti-palmoilpolicies TOGETHER, wecanWIN!

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