Non-Alcohol Product Opportunity Application Details
This document provides information on applying for a non-alcohol product opportunity, including product details, required documentation, and label review procedures. It outlines key requirements and deadlines for suppliers interested in submitting their products to Manitoba Liquor & Lotteries.
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Presentation Transcript
TITLE PAGE Insert Non-Alcohol selling unit image here 10/9/2024
Non Non- -Alcohol Proposed Opportunity Alcohol Proposed Opportunity Item Product Information Does this brand have a strong Alcohol Brand Presence In MBLL? If yes, indicate brand / If No, this Non-Alcohol brand will not be considered for this call Producer Country of Origin Supplier Agent Manitoba Representation If applicable, provide contact information Non-Alcohol Item Description Alcohol % Recommended Item Retail Price (MB) Duty Paid Landed Cost (DPLC) Contact our PMC team for assistance if required Retail Gross Profit % See call letter for calculation formula if required Selling Unit Size Selling Units per Case Ship Point Must be delivered to MBLL or have a Canadian ship point Minimum Order Cases 10/9/2024
Application Checklist Application Checklist Required: Product Presentation Template provided Supplier Information Form (excel format only, no PDF) Product Application Form (found on MBLL partners website) Digital Color Image of the selling unit (either PDF or JPEG format only) Image for MBLL website (Bottle/can 3 wide at 300 dpi or Case/package 5 wide at 300 dpi). Image must be against a white background only. Additional requirements if applicable: Letter of Authorization Declaration of Origin (Imported products) Listing Information: Review Social Responsibility Product Listing Guidelines prior to submission Please note: File share transfers (E.g., We transfers) will not be accepted. Incomplete applications may not be considered for review. 10/9/2024
Color Images of Product Labels Color Images of Product Labels (insert on next two slides) (insert on next two slides) Labels are used to review the proposed item for: accurate product identification, Social Responsibility, and important Canadian Food Inspection Agency components. Without required labels, a product review is not possible. 10/9/2024
1. Image of front label clear enough to review all label details (words and imagery) Insert front label here. 10/9/2024
2. Image of back/side label clear enough to review all label details (words and imagery) Insert back/side label here. 10/9/2024
Product ProductInformation Information Note: Provide compelling reasons to list your proposed item(s). Please be concise and specific. Insert slides as required. Examples: o Quality Designation o Certifications (e.g.: Organic, Fair Trade Certified, etc.) o Accolades o Innovative Packaging o Sustainability (egg: Packaging, Manufacturing, Infrastructure, and Green Initiatives) o Relevant trends 10/9/2024
Non Non- -Alcohol Competitive Landscape Alcohol Competitive Landscape - - Winnipeg Winnipeg List all major retailers in Winnipeg currently selling this item. Please include their selling retail & retail gross profit Retailer Retail Retail Gross Profit % Based on MBLL DPLC 10/9/2024
Alcohol & Non Alcohol & Non- -Alcohol Brand Performance Alcohol Brand Performance Province Sales Volume Sales Volume +/- % variance REQUIRED Identify time frame used (12-month period preferred) Alcohol Brand Performance Manitoba MM/YYYY - MM/YYYY Non-Alcohol Brand Performance Check applicable sales volume measure Alberta Wine & Spirits: 9 litre cases B.C. Manitoba Anticipated Volume Beer & RTD: Hectolitres Saskatchewan Ontario 10/9/2024
Non Non- -Alcohol Brand Portfolio Item Ranking Alcohol Brand Portfolio Item Ranking List items, within the applied for brand, in descending order of brand share. Highlight the proposed item Item Description Item Share of Brand (% of total $ sales) Listed at MBLL (Y or N) 10/9/2024
Non Non- -Alcohol Item Performance Alcohol Item Performance Province Sales Volume Sales Volume +/- % variance REQUIRED Identify time frame used (12-month period preferred) Alberta MM/YYYY - MM/YYYY B.C. Check applicable sales volume measure Manitoba Anticipated Volume Wine & Spirits: 9 litre cases Saskatchewan Beer & RTD: Hectolitres Ontario 10/9/2024
Manitoba Forecast Estimate Manitoba Forecast Estimate Explain the logic used to calculate the MB anticipated volume provided on the "Item Performance - Canada" slide. Insert here 10/9/2024
Marketing Support Marketing Support Include an itemized and detailed marketing plan, with timelines. 1. Outline your Manitoba marketing plan. This may include such things as; sponsorships, events, festivals, social media, TV/radio, institutional ad (billboards, newspapers, flyers, etc.) Outline your Marketing Plan for Liquor Marts. All available programs can be found in the Marketing Program Guide. Please refer to our website for the guide. https://www.mbllpartners.ca 2. E.g.: If your proposal includes LTO s, outline the timing and respective discounts of each LTO. 10/9/2024
