National Seminar on Competition Policy and Economic Growth in India

Benefits of Competition in the Agricultural Produce
Marketing Sector
NATIONAL SEMINAR
National Competition Policy and Economic
Growth of India
Thursday, 21
st
 March, 2013, New Delhi
1
Structure of the Presentation
Background
Aim & Scope
APMC
Marketing Chain
Legal Analysis
Areas/Sources of Anti-Competitive Practices 
Survey
Constraints Identified
Economic Benefits due to “competition”
Policy Recommendations
2
Background
Agriculture is one of the major driving forces of economic
growth
Market-mediated linkages of the agriculture sector
In India, the agriculture sector is diverse and supports a majority
of population for their livelihood
3
Aim 
Promote effective adoption and implementation of principles
of National Competition Policy by advocating for legislative
changes
Scope 
Review of existing Laws
Identification of competition distortions
Suggest reforms to induce “competition” in agricultural
marketing 
4
Agriculture Produce Market Committee
 Marketing Committee – regulate agricultural marketing in
notified market area
 Roles of Marketing Committees
 Structural rigidities of APMCs lead to  operational efficiency
Need for a APMC reform
5
6
Marketing Chain
Brokers
Legal Analysis
Nuances of Agricultural Markets: Competition Perspective
Used to be perceived as an example of a perfectly competitive market
Buyer power could be a possible distorting factor
Review of some relevant Acts & Rules (Central and State Level)
Essential Commodity Act 1995 (Amended as on 2010)
Agriculture Produce (Grading and Marking) Act, 1937 (Amended as on
1986)
APMC Model Act 2003
The Maharashtra Agricultural Produce Marketing (Development and
Regulation) Act, 1963 (Amended as on 2010)
The Maharashtra Agricultural Produce Marketing (Development and
Regulation) Rules, 1967 (Amended as on 2010)
The West Bengal Agricultural Produce Marketing (Regulation) Act, 1972
(Amended as on 1981)
The West Bengal Agricultural Produce Marketing (Regulation) Rules, 1982
The West Bengal Cold Storage (Licensing and Regulation) Act, 1966 
7
Areas/Sources of Anti-Competitive Practices
Maharashtra APMC
Lack of Competition in a ‘Market Area’: A rationale should be provided for
why more than one mandi cannot operate in a territorial market area
Grant of Licence: licence can be denied without any valid reason
National Integrated Produce Market:
sharing of market information may encourage price-sharing
arrangements
government organisations are exempt  from bank guarantee
requirement; distortion of competitive neutrality
Tomato Specific 
Vertical linkages thrive where over time abuse of dominance can occur
Collection centres - Cold storage – transportation vans (reefer vans) –
retailers/food processing outlets
Contract Farming
Model Contract Farming Agreement (Maharashtra APMC)
Should be vetted to ensure there are no provisions which could
give rise to exclusive arrangement
8
Areas/Sources of Anti-Competitive Practices
Favourable provisions for Farmers Cooperatives
Absence of justification for favouring farmers cooperatives
Maharashtra State Agricultural Marketing Board (Cold Storage
Subsidy Scheme)
Subsidy scheme is not applicable to all players: Applicable
to APMC, cooperative societies
West Bengal Cold Storage Licensing Order
Preference is given to the produce of farmers’
cooperatives
9
Survey
Product Chosen: Tomatoes
Rationale - to capture a horticultural product which is highly perishable
India is the world’s second largest producer of tomatoes, but, it
imports more processed tomatoes than it exports
One third of our import of processed tomatoes is from China
[worth approximately 6.7 mn US dollars]
Limited cold storage and transportation facilities
Contract Farming is ideal for bulky, perishable commodities like
horticultural products
Saumitra Chaudhri Committee report
Perishable commodities should be de-notified from APMC Acts
Perishables should be exempted from cess so that farmers can sell their
produce in any place
States Chosen: Maharashtra  and West Bengal
Rationale – the states experiencing differing levels of implementation of
APMC reform
10
Survey
Product Profile in Maharashtra & West Bengal
West Bengal is 4
th
  largest producing state
Maharashtra is 6
th
 largest producer and  harvesting period is throughout
the year
Stages of adoption of Model APMC
Revised their APMC legislation in line with the Model APMC
(
Maharashtra
)
Modified the Model APMC (
West Bengal
)
Is against including contract farming provisions
Interest of farmers who have undertaken joint cultivation
model have been protected
Has exempted market fees for fruits and vegetables
11
Constraints Identified
Structural and Behavioral rigidities
Auction System
Election system
Marketing linkages
Inadequate Infrastructure
Market Information system
12
Economic Benefits due to “competition”
Lines of improvement to build competitive structure:
Lines of improvement to build competitive structure:
-
Technology
-
Market linkage
-
Financial assistance
Economic Benefits
Economic Benefits
-
Increase in operational efficiency
-
Removal of structural barriers
-
Better remuneration to the producers
13
Policy Recommendations
Central Government Level
Competition Commission of India should monitor agreements
dealing with infrastructure and transportation service providers
Territory of operation of a service provider should be
identified
Vertical linkages between cold storage service providers and
transportation companies should be examined
Monitoring should extend to retailers, processors and
exporters
Farmers’ Cooperatives
Provisions which favour farmers’ cooperatives should be
amended
14
State Level
West Bengal Cold Storage Licensing Order: Preference for storage of
produce of farmers cooperatives should be removed
Maharashtra Cold Storage Subsidy Scheme: Should be made widely
applicable
Maharashtra  APMC
Grant of Licences: Fees should be reduced ; Reason should be
provided for not granting a licence
National Integrated Produce Market: Instances where vertical
agreements such as exclusive supply agreements may be struck up
should be monitored
Contract Farming; drafting of agreements and their implementation
could be closely monitored by CCI, by the virtue of the powers
conferred to it  under Section 3 of the Indian Competition Act
Policy Recommendations
15
Thank You
16
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This seminar explores the benefits of competition in the agricultural produce marketing sector in India. It covers the background of the agriculture sector, aims to promote the adoption of National Competition Policy, and discusses the structure of the presentation, legal analysis, and challenges in the marketing chain. Recommendations for competition policy reforms are also highlighted.

  • Competition Policy
  • Economic Growth
  • Agriculture Sector
  • Marketing
  • India

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  1. NATIONAL SEMINAR National Competition Policy and Economic Growth of India Benefits of Competition in the Agricultural Produce Marketing Sector Thursday, 21st March, 2013, New Delhi 1

  2. Structure of the Presentation Background Aim & Scope APMC Marketing Chain Legal Analysis Areas/Sources of Anti-Competitive Practices Survey Constraints Identified Economic Benefits due to competition Policy Recommendations 2

  3. Background Agriculture is one of the major driving forces of economic growth Market-mediated linkages of the agriculture sector In India, the agriculture sector is diverse and supports a majority of population for their livelihood 3

  4. Aim Promote effective adoption and implementation of principles of National Competition Policy by advocating for legislative changes Scope Review of existing Laws Identification of competition distortions Suggest reforms to induce competition in agricultural marketing 4

  5. Agriculture Produce Market Committee Marketing Committee regulate agricultural marketing in notified market area Roles of Marketing Committees Structural rigidities of APMCs lead to operational efficiency Need for a APMC reform 5

  6. Marketing Chain Retailers/Whol esalers in the vicinity of the Regulated markets Consumers in the vicinity of the Regulated markets Aratdars/Auction Agents/commissi on agents PRODUCE FARMERS Consumers in other states/cities TRADERS Brokers Aratdars in other states / cities/ wholesale markets RETAILERS 6

  7. Legal Analysis Nuances of Agricultural Markets: Competition Perspective Used to be perceived as an example of a perfectly competitive market Buyer power could be a possible distorting factor Review of some relevant Acts & Rules (Central and State Level) Essential Commodity Act 1995 (Amended as on 2010) Agriculture Produce (Grading and Marking) Act, 1937 (Amended as on 1986) APMC Model Act 2003 The Maharashtra Agricultural Produce Marketing (Development and Regulation) Act, 1963 (Amended as on 2010) The Maharashtra Agricultural Produce Marketing (Development and Regulation) Rules, 1967 (Amended as on 2010) The West Bengal Agricultural Produce Marketing (Regulation) Act, 1972 (Amended as on 1981) The West Bengal Agricultural Produce Marketing (Regulation) Rules, 1982 The West Bengal Cold Storage (Licensing and Regulation) Act, 1966 7

  8. Areas/Sources of Anti-Competitive Practices Maharashtra APMC Lack of Competition in a MarketArea : A rationale should be provided for why more than one mandi cannot operate in a territorial market area Grant of Licence: licence can be denied without any valid reason National Integrated Produce Market: sharing of market information may encourage price-sharing arrangements government organisations are exempt from bank guarantee requirement; distortion of competitive neutrality Tomato Specific Vertical linkages thrive where over time abuse of dominance can occur Collection centres - Cold storage transportation vans (reefer vans) retailers/food processing outlets Contract Farming Model Contract Farming Agreement (Maharashtra APMC) Should be vetted to ensure there are no provisions which could give rise to exclusive arrangement 8

  9. Areas/Sources of Anti-Competitive Practices Favourable provisions for Farmers Cooperatives Absence of justification for favouring farmers cooperatives Maharashtra State Agricultural Marketing Board (Cold Storage Subsidy Scheme) Subsidy scheme is not applicable to all players: Applicable to APMC, cooperative societies West Bengal Cold Storage Licensing Order Preference is given to the produce of farmers cooperatives 9

  10. Survey Product Chosen: Tomatoes Rationale - to capture a horticultural product which is highly perishable India is the world s second largest producer of tomatoes, but, it imports more processed tomatoes than it exports One third of our import of processed tomatoes is from China [worth approximately 6.7 mn US dollars] Limited cold storage and transportation facilities Contract Farming is ideal for bulky, perishable commodities like horticultural products Saumitra Chaudhri Committee report Perishable commodities should be de-notified from APMC Acts Perishables should be exempted from cess so that farmers can sell their produce in any place States Chosen: Maharashtra and West Bengal Rationale the states experiencing differing levels of implementation of APMC reform 10

  11. Survey Product Profile in Maharashtra & West Bengal West Bengal is 4th largest producing state Maharashtra is 6th largest producer and harvesting period is throughout the year Stages of adoption of Model APMC Revised their APMC legislation in line with the Model APMC (Maharashtra) Modified the Model APMC (West Bengal) Is against including contract farming provisions Interest of farmers who have undertaken joint cultivation model have been protected Has exempted market fees for fruits and vegetables 11

  12. Constraints Identified Structural and Behavioral rigidities Auction System Election system Marketing linkages Inadequate Infrastructure Market Information system 12

  13. Economic Benefits due to competition Lines of improvement to build competitive structure: - Technology - Market linkage - Financial assistance Economic Benefits - Increase in operational efficiency - Removal of structural barriers - Better remuneration to the producers 13

  14. Policy Recommendations Central Government Level Competition Commission of India should monitor agreements dealing with infrastructure and transportation service providers Territory of operation of a service provider should be identified Vertical linkages between cold storage service providers and transportation companies should be examined Monitoring should extend to retailers, processors and exporters Farmers Cooperatives Provisions which favour farmers cooperatives should be amended 14

  15. Policy Recommendations State Level West Bengal Cold Storage Licensing Order: Preference for storage of produce of farmers cooperatives should be removed Maharashtra Cold Storage Subsidy Scheme: Should be made widely applicable Maharashtra APMC Grant of Licences: Fees should be reduced ; Reason should be provided for not granting a licence National Integrated Produce Market: Instances where vertical agreements such as exclusive supply agreements may be struck up should be monitored Contract Farming; drafting of agreements and their implementation could be closely monitored by CCI, by the virtue of the powers conferred to it under Section 3 of the Indian Competition Act 15

  16. Thank You 16

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