Mastering the Art of Pitching: Essential Steps for Success
GET READY
TO
PITCH
YOUR IDEAS !
W
e
4
C
h
a
n
g
e
-
W
o
r
k
s
h
o
p
#
3
What will you do during
jury presentation ?
Add here the presentation of jury members
Add here the timing details according to the number of participants :
-
5 minutes presentation and 5 minutes of feedback for 5 groups of 3
-
10 minutes presentation and 10 minutes of feedback of 3 groups of 5
Tonight, at 5pm
1 hour for all the groups to present their project and receive feedback !
The goal is to receive feedback from professional, and
above all to
enjoy the moment
!
The golden rules for
today’s session
Be
kind
to one
another
Listen
to each
other
No judgement
This session will be a way for all of you to help and
support each other in order to nail this jury presentation !
Share your
thoughts :
What does
pitching
mean to you ?
What does it mean to
pitch a project ?
To pitch your project is to present it in a
short and impactful way
, in order to
convince an audience.
3 golden rules :
Keep the timing
⁻
1 minute
⁻
3-5 minutes
⁻
10 minutes
Adapt to your audience
⁻
Investors
⁻
Customers
⁻
Suppliers
⁻
Partners, etc
Stay simple and clear
The tools to
become a
pitch expert !
Detail your project, structure your
ideas, write your story and deliver it
The 4 steps to prepare
your pitch
1. Clarify your idea
To be able to clearly
present an idea, you
need to make it
perfectly clear in your
head first
2. Organise your
thoughts
Then, organise your
thoughts to make sure
you will deliver the right
message
3. Write your story
Once you know which
message you want to
pass on, include it into a
story to which your
audience can relate
4. Practice your pitch
Use your body and your
voice to deliver your
message and onboard
your audience
Step 1 : clarify your idea
5W2H
WHY
WHO
WHEN
HOW
HOW MUCH
WHERE
WHAT
Objectives ?
By who ?
Which beneficiaries ?
Which stakeholders ?
Starting when ?
Deadlines ?
For how long ?
What is it concretely ?
What are the expected
outcomes ?
In a physical space ?
Online ?
Which region ?
Cost ?
Time ?
People ?
Which means ?
Which tools ?
Step 1 : your turn !
On your own, take
10 minutes to
answer all the
5W2H questions,
for your project
!
Step 2 : Organise your
thoughts
Our
…products or services….
help(s)
……customers or
beneficiaries…..
who want
to
………..job(s) to be done…….
by
…….verb……….and customer pain…….
and
………..verb………..customer
gain……..
.
(
unlike
……..competing value
proposition)
Step 2 : Organise your
thoughts
1- Identification :
Introduce yourself
2- Problem :
Introduce the issue
you are tackling, by creating
empathy with your audience
4- Solution :
What do you offer to
solve this issue ?
6- Impact :
What is the impact
you will generate through your
project ?
3- Target :
Who are you targeting
? Who would be your clients ?
Beneficiaries ?
5- Competition advantage :
What makes you solution
different/better from other actors ?
7- Needs :
What do you need
from your audience ? To make your
project grow ?
8- Call to actions :
What are the next steps to support your project ?
Step 2 : your turn !
On your own, take
15 minutes to
fill in
the pitch sentence
and the canva, for
your own project !
Step 3 : Write your story
thanks to story telling
What is it ?
A way of pitching your project by
telling a
story.
You can tell a story to introduce your project. It can refer to
your
personal journey
and what led you to choose this
project. Or you can introduce your solution
by
telling the story of a
potential beneficiary.
The idea is to get your audience
on board and allow
them to identify
with what you are sharing.
Step 3 : Write your story,
your WHY
WHAT ?
What the organization does ? Which
products and services does it offer ? Sell ?
HOW ?
How do you do it ? It is what
differentiates some organizations from
competition, what makes them special.
WHY ?
The reason why the organization exists.
What is its purpose ?
Step 3 : your turn !
On your own, take
10 minutes to
find
the story you would
like to tell around
your own project !
Step 4 : Use body language
to deliver your message
Hands
Try to pay attention a
the way you use your
hands : do you cross
your arms ? Do you
hide them ? Do you
use them to talk ?
Voice
While speaking, take
your time ! It’s ok to
pause from times to
times and don’t
forget to breath.
Feets
Make sure your feets
are well grounded.
Imagine you have an
antenna through
your body which
make you stand
straight
Step 4 : Let’s practice your
pitch !
30’
Practice in groups of 3
One by one, present your small pitch
The rest of the group will actively listen and
provide constructive feedback
Some last tips for your
jury presentation
Make sure you respect your
timing
You want to use a powerpoint Presentation ? It’s not
mandatory but if you want to do so,
make it visual and
the least text possible
Even though a pitch is usually delivered by 1 or 2
person(s), you will be
in group
tonight : make sure
everyone is included and is aligned with the project
You feel better with notes ? We encourage you to try
without them but if you don’t feel comfortable to do so,
at least
try to read the least possible
Most important of all :
HAVE FUN
!
Thank you for
your attention !
Total length : 2h05
Introduction (slide 1 – 6) : 15min
2-hour workshop. You can start by introducing yourself and the workshop’s goals :
- To give them more visibility on the jury presentation and take the pressure off
- To introduce them to the notion of pitch
- To provide them with tools to be able to pitch their project and get ready for the jury presentation
- To give them a moment to prepare it on their own and practice in small groups
Share your thoughts on pitching and learn the golden rules for presenting your project effectively during a jury presentation. Discover the importance of clarifying your idea, organizing your thoughts, and practicing your pitch to become a pitch expert. Embrace the challenge of pitching your project in a concise yet impactful manner to captivate your audience.
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Presentation Transcript
GET READY TO PITCH YOUR IDEAS ! We4Change We4Change - - Workshop #3
What will you do during jury presentation ? Tonight, at 5pm 1 hour for all the groups to present their project and receive feedback ! Add herethe presentationof jury members Add herethe timing details accordingto the number of participants : - 5 minutes presentation and 5 minutes of feedback for 5 groups of 3 - 10 minutes presentation and 10 minutes of feedback of 3 groups of 5 The goal is to receive feedback from professional, and above all to enjoy the moment !
The golden rules for today s session Be kind to one another Listen to each other No judgement This session will be a way for all of you to help and support each other in order to nail this jury presentation !
Share your thoughts : What does pitching mean to you ?
What does it mean to pitch a project ? To pitch your project is to present it in a short and impactful way, in order to convince an audience. 3 golden rules : Keep the timing 1 minute 3-5 minutes 10 minutes Adapt to your audience Investors Customers Suppliers Partners, etc Stay simple and clear
The tools to become a pitch expert ! Detail your project, structure your ideas, write your story and deliver it
The 4 steps to prepare your pitch 1. Clarify your idea To be able to clearly present an idea, you need to make it perfectly clear in your head first 3. Write your story Once you know which message you want to pass on, include it into a story to which your audience can relate 2. Organise your thoughts Then, organise your thoughts to make sure you will deliver the right message 4. Practice your pitch Use your body and your voice to deliver your message and onboard your audience
Step 1 : clarify your idea WHY HOW Which means ? Which tools ? Objectives ? 5W2H WHO HOW MUCH Cost ? Time ? People ? By who ? Which beneficiaries ? Which stakeholders ? WHEN WHAT WHERE What is it concretely ? What are the expected outcomes ? In a physical space ? Online ? Which region ? Starting when ? Deadlines ? For how long ?
Step 1 : your turn ! On your own, take 10 minutes to answer all the 5W2H questions, for your project !
Step 2 : Organise your thoughts Our products or services . help(s) customers or beneficiaries .. who want to ..job(s) to be done . by .verb .and customer pain . and ..verb ..customer gain .. . (unlike ..competing value proposition)
Step 2 : Organise your thoughts 1- Identification : Introduce yourself 2- Problem : Introduce the issue you are tackling, by creating empathy with your audience 3- Target : Who are you targeting ? Who would be your clients ? Beneficiaries ? 5- Competition advantage : What makes you solution different/better from other actors ? 4- Solution : What do you offer to solve this issue ? 6- Impact : What is the impact you will generate through your project ? 7- Needs : What do you need from your audience ? To make your project grow ? 8- Call to actions : What are the next steps to support your project ?
Step 2 : your turn ! On your own, take 15 minutes to fill in the pitch sentence and the canva, for your own project !
Step 3 : Write your story thanks to story telling What is it ? A way of pitching your project by telling a story. You can tell a story to introduce your project. It can refer to your personal journey and what led you to choose this project. Or you can introduce your solution by telling the story of a potential beneficiary. The idea is to get your audience on board and allow them to identify with what you are sharing.
Step 3 : Write your story, your WHY WHAT ? What the organization does ? Which products and services does it offer ? Sell ? HOW ? How do you do it ? It is what differentiates some organizations from competition, what makes them special. WHY ? The reason why the organization exists. What is its purpose ?
Step 3 : your turn ! On your own, take 10 minutes to find the story you would like to tell around your own project !
Step 4 : Use body language to deliver your message Hands Voice Feets Try to pay attention a the way you use your hands : do you cross your arms ? Do you hide them ? Do you use them to talk ? While speaking, take your time ! It s ok to pause from times to times and don t forget to breath. Make sure your feets are well grounded. Imagine you have an antenna through your body which make you stand straight
Step 4 : Lets practice your pitch ! Practice in groups of 3 One by one, present your small pitch The rest of the group will actively listen and provide constructive feedback 30
Some last tips for your jury presentation Make sure you respect your timing You want to use a powerpoint Presentation ? It s not mandatory but if you want to do so, make it visual and the least text possible Even though a pitch is usually delivered by 1 or 2 person(s), you will be in group tonight : make sure everyone is included and is aligned with the project You feel better with notes ? We encourage you to try without them but if you don t feel comfortable to do so, at least try to read the least possible Most important of all : HAVE FUN !
Thank you for your attention !
