Mastering Press Releases: A Comprehensive Guide
Explore key elements of crafting impactful press releases, from media advisories to quotes and press lists. Learn the importance of proofreading and discover valuable resources for enhancing your PR strategies. Elevate your communication game with expert insights and practical tips in this comprehensive webinar series.
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Presentation Transcript
Press Releases A-to-Z Webinar
Media Advisory v Press Release Media Advisory: For an event before the event details only Press Release Making news
Quotes Include a few quotes in your press release Someone from your organization A person of influence A beneficiary Protocol for getting quotes from people Format Micro Enterprise helps people fulfill their dreams, said Claudia Viek, CEO of the California Association of Micro Enterprise Opportunity. [Name of the business] creates a satisfying job for [the owner s name], and [he/she] will hire others and contribute to the community s well- being. A good quote should
Who Your Press List Press databases http://www.easymedialist.com/usa/state/california.html http://www.mondotimes.com/1/world/us/5 Target Press List Wire Services http://www.businesswire.com/ http://www.prnewswire.com/ http://www.prweb.com/ Ethnic media Local media and alternative publications
Always Proofread Use correct spelling, punctuation, and grammar Resources: google - "Strunk and White" Print out a hard copy Read your work aloud Form vs from mistake Awkward places or unclear references Find an editor
