Managing Reputation Risk: Strategies and Solutions

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Explore the lifecycle of crisis management, defining reputation, key pillars of reputation strategy, predicting and preventing reputation risks, preparing for crises, and resolving reputation issues effectively.

  • Reputation Management
  • Crisis Management
  • Risk Assessment
  • Strategic Goals
  • Stakeholder Engagement

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Presentation Transcript


  1. + CRISIS MANAGEMENT Managing reputation risk through the lifecycle

  2. +DEFINISI REPUTASI 1. overall quality or character as seen or judged by others; 2. fame, celebrity; 3. recognition by other people of some characteristic or ability.

  3. +4 SISI REPUTASI YANG PERLU DITANGANI Credibility (Kredibilitas di mata investor) Trustworthiness (terpercaya dalam pandangan karyawan) Realibility (Keandalan di mata konsumen) Responsibility (tanggung jawab sosial) (Fombrum)

  4. + 4 PILAR STRATEGI REPUTASI Being good at the day job and delivering on your brand promise Excellence in delivery, plus specific initiatives, decisions, changes and announcements Making sure your organisation is as resilient as possible A good reputation should be utilised for the achievement of strategic goals.

  5. +

  6. +Predicting reputation risk: Knowing what could happen, and assessing its impact Horizon scanning Stakeholder engagement Listening and learning Reputation risk assessment Scenario planning

  7. +Preventing reputation risk Hard and soft interventions to fend off risks Reputation risk architecture Reputation risk assessment Awareness raising and training Tone from the top Positive initiatives (eg corporate citizenship)

  8. +Preparing for acute reputation risk Getting crisis ready Crisis policy Crisis leadership Crisis structure Crisis competence Crisis procedures Crisis culture: goodwill and relationships

  9. +Resolving reputation risk From managing to resolving issues Issues management capability Issues management strategies Change: the debate or the business

  10. +Responding to immediate reputation risk Crisis management Incident management Business continuity Strategic crisis management Strategic crisis management Crisis communications

  11. +Recovering from reputation damage Emerging stronger, rebuilding trust Post-crisis reviews Identifying and learning lessons Rebuilding trust & reputation Organizational change

  12. +Managing reputation risk through the lifecycle

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