London Care Home Flu Vaccine Campaign Pack 20/21

This campaign pack provides resources for care home providers in London to increase flu vaccine uptake among staff. It includes key messages, strategies, and tools tailored for engaging with healthcare and social care staff, emphasizing the importance of flu vaccination in light of the COVID-19 pandemic. The pack highlights the impact of low vaccination rates in care homes, outlines targets for immunization, and offers practical guidance on promoting and tracking flu vaccine uptake.

• London
• Care Home
• Flu Vaccine
• Campaign
• Staff

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1. London Care Home Flu Vaccine Campaign pack 20/21 Flu vaccine campaign resources for care home providers in London, to increase Flu vaccine uptake among care home staff Version v 1 September 2020 Chris Larkin, Dan Heller & Ezra Kanyimo NHS England and NHS Improvement

2. Overview This pack is for care home providers in London. It presents key messages and resources targeted at care home staff, with the aim of increasing Flu vaccine uptake amongst this group. The pack includes: Context How to engage with health and social care staff about the flu vaccine London targets for care home immunisation COVID-19 & Workforce Risk Assessments Care Homes Toolkit: o Core messages o Printed resources o Digital and Social Media example tweets and resources o NHS 111 Star 6 o Get the flu vaccination, stay well and protect the NHS frequently asked questions

3. Context There were 2,751 flu outbreaks in care homes in 2019/20, around 70% of all outbreaks in England. However, less than a third of eligible care home staff were vaccinated for flu last winter. With the circulation of coronavirus, this year s flu vaccination is more important than ever. The largest ever flu vaccination programme is being planned. Additionally, there is a need for a high uptake amongst health and social care staff. It is important for health and social care staff to get the flu vaccination, as it reduces: o the risk of spreading flu to patients or residents o the risk of health and social care staff transmitting flu to their families o disruption to care services, which is particularly important in autumn and winter, when pressures may be severe The protective measures we all take against flu, by getting vaccinated, are as important for protecting ourselves, our loved ones and those we care for, as wearing PPE is for protecting against COVID-19.

4. How to engage with health and social care staff about the flu vaccine From previous research with health and social care staff, we know that: Many staff are aware when it s time for the flu vaccine Not everyone understands the value of getting the vaccine as they don t think it matters if they get flu. There is evidence that flu vaccinations are seen as optional or preventative and are not seen as central to keeping staff and residents healthy Staff are motivated by messaging that highlights the fact they can give the flu to their family and patients/people they care for without having any symptoms Messaging that talks about protection e.g. Protect those close to you , take care of others by protecting yourself is particularly powerful

5. London targets for care home immunisation Care Providers should identify a vaccination lead who will be responsible for identifying the numbers of staff and residents who require the free flu vaccination, and promoting its uptake in the care home. Non-clinical staff (e.g. cleaners), are eligible for a free vaccine in London s participating community pharmacies see https://myvaccinations.co.uk/ Community pharmacies are also able to do onsite vaccination clinics for the care home (if numbers to be immunized are >10). The vaccination lead should track the numbers who have received flu vaccination either in the care home, or through their general practice or community pharmacy. 100% of health and social care staff should be offered the flu vaccine. This pack outlines the resources available to you, in order to help increase uptake of the vaccine amongst your staff and residents

6. COVID-19 & Workforce Risk Assessments As both flu and COVID-19 are communicable respiratory viruses, there is a strong link between them. The protective precautions taken to prevent the spread of one can also help to prevent the spread of another. Due to heightened concern over COVID-19, it is expected that uptake of the flu vaccine will be high this year. Provision of flu vaccination clinics and appointments are also likely to be affected by social distancing and infection control guidance from Public Health England. This year there will be heightened focus on the effect of health and social inequalities on flu vaccination uptake particularly in light of the disproportionate effect of COVID-19 on BAME and older populations. A webinar recording and slides of Care Provider Workforce Risk Assessments - sharing best practice and keeping you safe in a COVID-19 world held on 16thSeptember 2020 13:00-14:00 is available, with case studies from care providers showing participants how they have used a Workforce Risk Assessment checklist to ensure that staff health and wellbeing risks are identified, and how they have implemented the required protective measures. The link to access the webinar can be found here.

7. Health and Social Care Staff Flu Campaign Toolkit We encourage all NHS and social care settings to participate by using the branded campaign resources on the following pages, to encourage staff to get their flu vaccinations. The majority of resources on the following slides are freely available to order or download by registering for Public Health England s Campaign Resource Centre. Its Health and Social Care Staff Flu Campaign Toolkit is free to access and contains a range of print and digital resources to suit your needs. It is easy to register here. The following are campaign resources to support Care Homes with the Flu vaccination: Core messages Printed resources Digital and social media resources Digital and social media example tweets and resources Promoting NHS 111 Star 6 Get the flu vaccination, stay well and protect the NHS FAQ and myth buster

8. Flu Campaign Toolkit: Core messages Based on what we know about health and social care staff, and in light of added pressures from COVID- 19, Public Health England have developed the following core messages for this year s flu vaccination campaign. Flu kills over 11,000 people and hospitalises many more every year. This is anything but an average year. The flu virus spreads from person to person, even amongst those not showing any symptoms. It can cause severe complications, particularly for high risk groups. Keep your guard up against the flu virus. Get the flu jab. Whilst the threat may be invisible, the protection against it is clear. Protect yourself and others with the flu vaccination [for those eligible]. The new idea - the Protective Shield The flu vaccination is a fantastic thing. It guards against the virus. It protects you from being sick. It defends you, your family, your patients and those you care for, and your colleagues. We ll show how getting the jab is a preventative measure through the metaphor of defence/a protective shield. By highlighting the sticker as a visual symbol of positive action taken by staff something they wear with pride we ll show how getting the jab is a something all health and social care staff should do.

9. Printed resources To support the campaign you can display the promotional printed materials across your sites and staff or living areas. Posters and leaflets are a great way to get targeted and more detailed information across to your audience in a location they are familiar with. The flu campaign provides a great opportunity to support a high flu vaccination uptake in your care home this winter. Useful checklist to consider: Where will my poster be seen? This could be a reception, staffroom or lounge, for example. So you may need to consider how much footfall the area gets. Is it clearly visible to most people walking past? What size posters does the space take? There are a variety of A4 posters on the Campaign Resource Centre site but check the size in case you need A5 etc. Where will the leaflets be placed? Is there a leaflet holder or will they be spread out on a table? How many people are expected in the area? This will help when deciding the number of leaflets you want to produce. Are there any other campaigns running in the same space? It s useful to know this so that you can choose the material that will really grab your staff s attention. For the first time, materials specific for the CARE sector will feature the new CARE logo It will also be possible to edit posters to make them personal to your care home, for example by adding staff photos or information about vaccination timings

10. Printed resources Here are examples of printed resources, including adaptable artwork, available on the PHE website in the Campaign Resource Centre for care homes to download or print. These can be displayed across your sites to promote the flu campaign this winter. Flu Leaflet Social Care DL A5 information sheet for flu champions - Care A5 information sheet for flu champions - NHS This includes: 1. Flu champions NHS and Social Care (A5) 2. Flu leaflet NHS and Social Care (DL) 3. I ve had my flu jab sticker sheet 4. CARE Community Support staff generic and editable poster (A4) Flu Leaflet NHS DL CARE Social Care Assistant A4 editable CARE Social Care staff A4 editable 5. CARE Social Care Assistant generic and editable poster (A4) 6. CARE Social Care staff generic and editable poster (A4) CARE Community Support staff A4 editable CARE Community Support staff A4 CARE Social Care Assistant A4 Sticker sheet (wipe clean/ infection control)

11. Digital resources for social care staff A5 flyer with more information on the flu vaccine Editable poster. Add helpful, local information here

12. Digital and Social Media resources The Public Health England resource pack contains a number of digital and social media resources to help you to promote the flu vaccine to your staff. As well as digital versions of posters and flyers, you can download Instagram and Facebook assets, email signatures, and digital screens (e.g. to use as screensavers). Which of these will be the most effective with your staff? You could choose to promote the vaccine over Instagram, but if you don t have an account, or it s not a main way of engaging with your staff, this is unlikely to be effective. Sharing the resources in staff emails, or in staff WhatsApp groups may be more effective. Whenever using digital resources, make sure that your message is simple, direct and clear. People using phones, tablets or computers do not tend to spend long reading messages, so make sure that your messaging is concise and grabs the attention of your staff. A checklist to consider: Do I know where digital campaign assets are going? You may already have some places in mind, such as work intranet or screen savers, or a staff Facebook page, but discuss this with your team, and draw up a list of places. Will they be visible to the right people at the right time? Where will assets be placed on the page, how long they will appear for, how many times you can expect to see them over a certain period? Do I have the right sizes of assets for a website? Always double check to make sure that the dimensions of an advert will fit the space you re buying or posting on. They are designed to fit digital uses, but it s always good to check.

13. Digital and Social Media resources Here are some examples of digital assets available on the Public Health England Campaign Resource Centre for colleagues to use. Campaign materials have been designed to show social care staff going about their work protected by the shield of flu vaccination. These include: Facebook assets for NHS and social care staff Digital screens NHS and social care versions 1. Digital screens - NHS and Social Care versions (16x9 format) 2. Facebook assets - NHS and Social Care (16x9 format) 3. Instagram assets - NHS and Social Care (1x1 format) 4. Protective shield logo Protective shield logo Instagram assets for NHS and social care staff 5. Email signatures - NHS and Social Care Email signatures

14. Digital and Social Media resources Digital screen, for use in screensavers Email signature

15. Digital and Social Media example tweets and resources Health and care staff This winter, it s more important than ever to get protected against flu. Keep yourself, your colleagues and patients safe by getting your #FluVac. Find out more: https://www.gov.uk/government/news/most-comprehensive-flu-programme-in-uk-history-will-be-rolled-out-this-winter Health and care staff Help take care of others by taking care of yourself. Book your free annual flu jab ASAP. #FluVac Find out more: https://www.gov.uk/government/news/most-comprehensive-flu-programme-in-uk-history-will-be-rolled-out-this-winter

16. Digital and Social Media example tweets and resources Over 65s If you re aged 65 or over, it s more important than ever that you get protected against flu this year. Speak to your GP today. #FluVac Find out more: https://www.gov.uk/government/news/most-comprehensive-flu-programme-in-uk-history-will-be-rolled-out-this-winter Long term conditions If you live with diabetes, heart disease or asthma, it s really important you get the #FluVac this winter. GPs have measures in place to keep you safe. Find out more: https://www.gov.uk/government/news/most-comprehensive-flu-programme-in-uk-history-will-be-rolled-out-this-winter

17. Digital and Social Media resources Flu Tweets These are some suggested tweets that you can use to raise awareness of Flu vaccination for your staff: Free flu jabs for care staff in London, get yours in a local pharmacy, check with your postcode at www.londonflu.co.uk #carehomes #FluVac #ActNow4Winter Care homes, get a free pop up flu clinic for your staff visit www.londonflu.co.uk to book #carehomes #FluVac #ActNow4Winter The NHS is now offering free flu jabs for all care staff in London, visit a local pharmacy or organise a pop up clinic in your #carehomes, visit www.londonflu.co.uk and search using your postcode #FluVac#ActNow4Winter Keep your #carehomes safe, find out why this is important by reading the blog from @NHSEnglandLDN https://bit.ly/2zYyjSq #FluVac #ActNow4Winter Never underestimate the #flu watch @NHSSuttonCCG short film #carehomes https://bit.ly/2R4TNSA #FluVac #ActNow4Winter

18. NHS 111 Star 6 NHS 111 Star 6 is a dedicated line that enables that staff in London care homes to speak to a senior clinician quickly for urgent clinical support when they are not able to speak to a resident s GP. If you email england.ehchprogramme@nhs.net,you can get promotional resources (video, GIF, posters and other digital resources) to share with your staff. These help to encourage staff to use NHS 111 Star 6 if they are concerned that a resident may have flu or COVID-19 symptoms, and show them how to use it. NHS 111 Starlines logo NHS 111 Star 6 access poster

19. Get the flu vaccination, stay well and protect the NHS Frequently Asked Questions Are you considering not getting the flu vaccine this year? Or is there something about it that concerns you? Read below for more information on why it s good to get vaccinated, and how to find out more. Is the flu vaccination safe? The flu vaccination is safe and effective and must be given annually. It cannot give you the flu. It does not protect you from COVID-19 or seasonal coughs and colds, but it does give protection against the strains of flu virus that will be circulating this year. Adults usually receive the flu vaccination in injection form, and children usually receive a nasal spray. When can I get the flu vaccination? We expect that the flu vaccination will be available from autumn 2020 onwards. You will be invited to book a vaccination appointment at around this time, but please contact your GP practice if not. It s important that you have your vaccination as soon as possible. Where can I get the flu vaccination? Many people will receive their flu vaccination at a GP surgery as usual. Others may go to a pharmacy or another location in their community. School-aged children will receive their vaccination from a trained health professional at school or in their community. Health professionals will also vaccinate care home staff and residents on-site. Is it safe to attend appointments at health clinics? The NHS is doing everything it can to make sure that vaccinations are given in safe environments. All possible precautions will be to taken to make sure you, and staff, are protected. If you have COVID-19 symptoms, do not attend your vaccination appointment but instead self-isolate and book a coronavirus test at nhs.uk/coronavirus or by calling 119. You can rebook your flu vaccination appointment at a later date. How will I know if I have the flu or COVID-19? The flu virus and COVID-19 have symptoms which overlap, such a high temperature or persistent cough. It may be difficult to tell which virus you have. For this reason, it s really important that you have a flu vaccination if you are eligible, and that you continue to follow the guidance on self-isolation and testing at nhs.uk/coronavirus if you have any of the symptoms of COVID-19. GOV.UK also provide Easy Read guides to flu vaccination for people with a learning disability

20. Get the flu vaccination, stay well and protect the NHS Frequently Asked Questions Are you considering not getting the flu vaccine this year? Or is there something about it that concerns you? Read below for more information on why it s good to get vaccinated, and how to find out more. Can you catch flu from the vaccine? The vaccine contains an inactivated virus which cannot give you flu. Does the flu vaccine cause serious side effects? Only one in a million people get serious side effects. Mild side effects such as soreness around the injection site and aching muscles are more common, but these are far less serious than the effects of contracting flu. Is flu is just like having a bad cold? Flu is a very serious illness which kills 11,000 people a year and hospitalises many more. It can lead to severe complications including pneumonia and organ failure. I ve been vaccinated before so do I need to do it again? The flu virus mutates constantly, and the vaccine is updated every year to counter the latest strains so it is important to get vaccinated annually. I m healthy. Do I need to get vaccinated? Flu can cause serious illness or death in healthy people. Getting vaccinated reduces your chance of catching flu by 40-60%. I m pregnant. Should I get vaccinated? The flu vaccine is safe at any stage of pregnancy, and is recommended for all pregnant women as they face a higher risk of developing complications from flu. GOV.UK also provide Easy Read guides to flu vaccination for people with a learning disability

21. A screenshot of a person Description automatically generated For any questions or additional help needed regarding the delivery of the flu vaccine in your care home, please contact the London Immunisation Commissioning Team: england.londonimms@nhs.net For questions about flu, COVID-19 or other health concerns in care homes, please contact the London Enhanced Health in Care Homes Team: england.londonehchprogramme@nhs.net 21 |