Lodge Activation Strategies and Barriers Analysis
Explore activation rates and strategies for improving member engagement within the Lodge organization. Discover insights on induction, event attendance, and barriers to activation ceremonies.
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Presentation Transcript
Focus Area #3 Activation Rate
What is Activation Rate? Activation: Lodge program, the Ordeal experience, and personal inspiration result in a newly elected member attending his first OA event A new member is activated when he attends his first OA event! 2017 OA Lodge and Section Adviser Symposium 3
The Journey of a New Member Awareness Election Call-Out Induction Activation Engagement Renewal
Activation How long until the new member attends his first event? Activation First OA Event Brotherhood Ordeal Service to Unit
2016 Activation 2016 Activation 40,000 33,461 35,000 30,000 25,000 23,138 20,000 15,000 10,000 5,556 5,000 2,695 2,070 0 0 1-5 Months 6-11 Months 12-17 Months 18+ Months 2016 Total Inducted First Event Never
2016 Activation Percentages 2016 Activation Percentages Total Inducted 1-5 Months 6-11 Months 12-17 Months 18+ Months Never Activated 33,461 17% 8% 6% 0% 69%
2017 Activation Percentages 2017 Activation Percentages Total Inducted 1-5 Months 6-11 Months 12-17 Months Never Activated 17,059 10% 0% 0% 90%
How Can Lodges Improve Activation? Rethinking Sash and Dash The term Sash and Dash focuses on whom? The Candidate The term Sash and Dash place blame where? The Candidate
Barriers to Activation Ceremonies Educational Issues No new member orientation Candidates unaware of lodge events Candidates never visit lodge website Ceremonies were uninspiring Ceremonies did not convey meaning Ceremonies seemed unimportant Focus Ordeal Projects Projects were not meaningful Too much standing around OA is all work and no fun Untrained Elangomats Candidates only joined for sash/patch Candidates focused on other priorities Administrative Poor communication/no follow up No OA troop rep in candidate s unit Poor record keeping Ordeal Atmosphere Perception of hazing Lack of respect from members Induction principles not recognized Candidates did not feel welcome Other No friends to attend lodge events with Poor quality of lodge events OA not visible in council
Strategies for Improving Activation Make the induction weekend fun with a new member party Hold a new member dinner
New Member Party Inflatables Games Popcorn/cotton candy Music Swag giveaways
New Member Dinner Read about one lodge s new member dinner here: http://bit.ly/BestPracticesNewMemberDinner
Closing Challenge [This slide intentionally left blank]
Questions? link@oa-bsa.org
