Live and Recorded Ad Delivery

The nuances between live and recorded ad delivery, including strategies, contexts, and impacts on emotional and aesthetic experiences. Learn about creating ad scripts for different formats and the importance of audio editing in enhancing content quality.

• Ad delivery
• Live vs Recorded
• Audio description
• Ad scripting
• Emotional impact

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Uploaded on Feb 22, 2025 | 0 Views

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1. LIVE AND RECORDED AD MODULE 4 UNIT 5 ELISA PEREGO UNIVERSITY OF TRIESTE Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION

2. AD DELIVERY AD delivery can have an effect on emotional experience, influence aesthetic experience of artwork.

3. AD DELIVERY As AD is received aurally by the audience, it carries more than purely semantic information (Walczak and Fryer 2017: 2).

4. LIVE VS. RECORDED AD Use different strategies. Used in different contexts. Used for different AD types.

5. LIVE AD IN MUSEUMS Trained audio description guide. Aware of PSL requirements. Solid knowledge of contents. Theory and practice of tactile experience.

6. RECORDED AD IN MUSEUMS No trained human guide. Reduction of costs. Multilingual service.

8. POST EDITING Audio editing software: cut tracks, add pauses, eliminate noise, adjust volume level.

9. HOW TO WRITE THE AD SCRIPT Live: rough planning, key notes and phrases delivered online: informal, delivered by audio describer.

10. HOW TO WRITE THE AD SCRIPT Live: pauses

11. HOW TO WRITE THE AD SCRIPT Recorded: structured and edited, smooth and linear, written to be read : formal.

12. HOW TO WRITE THE AD SCRIPT Recorded: beware of pronunciation, give initial summary.

13. HOW TO WRITE THE AD SCRIPT Narrative approach (Neves 2015): tell a story, help visualize, remember info, enjoy.

14. CONSTRAINTS Do not overdo: physical fatigue, boredom. 2 minutes maximum!

15. LIVE AND RECORDED AD MODULE 4 UNIT 5 ELISA PEREGO UNIVERSITY OF TRIESTE Dept. of Legal, Language, Translation and Interpreting Studies, Section of in Modern Languages for Interpreters and Translators University of Trieste, Via Filzi, 14 - 34144 Trieste, Italy Project numberStudies: 2016-1-IT02-KA203-024311 Edited by: editor s first and last name www.adlabproject.eu FUNDED BY THE ERASMUS + PROGRAMME OF THE EUROPEAN UNION

16. The preparation of this presentation was supported by ADLAB PRO (Audio Description: A Laboratory for the Development of a New Professional Profile), financed by the European Union under the Erasmus+ Programme, Key Action 2 Strategic Partnerships, Project number:2016-1-IT02-KA203-024311.

17. The information and views set out in this presentation are those of the authors and do not necessarily reflect the official opinion of the European Union. Neither the European Union institutions and bodies nor any person acting on their behalf may be held responsible for the use which may be made of the information contained therein.