Facebook Live Strategy for FY18: Enhancing Engagement and Connection
Facebook Live is a powerful tool for businesses to connect with their audience in real-time, providing an authentic and engaging experience. This plan outlines the objectives, benefits, and detailed schedule for implementing Facebook Live streams over the fiscal year, with a structured format that includes various segments to drive social shares, interaction, and awareness. By leveraging Facebook Live, organizations can showcase behind-the-scenes insights, engage with followers, and receive immediate feedback, ultimately enhancing their social media presence and building a stronger community.
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FY18 FACEBOOK LIVE PLAN CCFC social media strategy
WHAT'S FACEBOOK LIVE? Facebook Live is a new feature in the social network where individuals, groups and companies can stream live video to their followers for real-time viewing. It follows a new online trend: unedited video. Customers no longer prefer expensive and edited footage. They want to have a real experience with a brand. It offers a behind-the-scenes look at a company. Instead of faceless and lacking personality, we get a glimpse at some of the worlds largest companies, live.
WHY FACEBOOK LIVE? 1. Helps our fans get to know us better 2. Leads to higher social engagement 3. Can lead to increased web traffic and conversions 4. Helps to generate ideas for future, relevant content 5. Live video is prioritized (and promoted) 6. Attracts new followers 7. Helps us get immediate feedback and new ideas 8. A fun way to share about our work
OUR PLAN FOR FY18 12 scheduled, 30-min. Facebook Live streams (one per month) over the course of the fiscal year Several unique segments, hosted by our staff members and guests some live, some pre-recorded Engaging content to drive social shares, conversation and move people to visit ccfcanada.ca Thematic areas to highlight organizational priorities and campaigns answering the so what? question Field updates to show the real use of donor dollars
SHOW OUTLINE 30 MIN Pre-intro: 2 mins before show begins, to gather an audience says please share, we will start soon etc. (Pre-recorded) Welcome: 5 min about show, guest (Live) Intro bumper: 5 to 30 second show intro (Pre-recorded) Live discussion / interview: 5 to 10 min about a topic - may be a group chat or an interview (Live) Top 5 list: Funny 2 to 3 min segment (Pre-recorded) Field video: 2 to 3 min segment (Pre-recorded) What you need to know: 5 min news section (Live) Ask anything: 5 to 10 min Q and A with viewers (Live) Close bumper: 5 to 15 second closing screen (Pre-recorded)
MONTH 1: KICKOFF April 2017
APRIL 2017 Theme: Kickoff of show what to expect who we are, etc. Location: CCFC Markham Office Live discussion / interview: Interview with intern and summer student what they will be working on etc. Top 5 list: Funny vid of the hosts of the show at work Field video: Introducing our CO Comms team What you need to know: Youth Ambassador contest Ask anything: Q and A with viewers
MONTH 2: DUCA LIVE May 2017
MAY 2017 Theme: DUCA innovation fund Location: DUCA headquarters in Toronto Live discussion / interview: Keith Taylor, VP communications, recap of the first three years Top 5 list: Five inventions we never knew existed Field video: Projects to be voted for in 2017 What you need to know: DUCA voting ends today here s the address to place your vote Ask anything: Q and A with viewers
MONTH 3: OUR NEW CEO June 2017
JUNE 2017 Theme: Our new CEO Location: CCFC Markham Office Live discussion / interview: Patrick Canagasingham background, what he s excited about, summer chat Top 5 list: Five reasons Canada Day is awesome Field video: Schools out for summer What you need to know: Youth Ambassador contest submission reminder end of month Ask anything: Q and A with CEO
MONTH 4: YOUTH CONTEST July 2017
JULY 2017 Theme: Social media contest Youth Ambassador Location: TBD Live discussion / interview: Rachel Bonnetta India project discussion role of a volunteer ambassador Top 5 list: TBD Field video: India community IRCDS / Rachel What you need to know: Voting until end of month Ask anything: Q and A about contest, Rachel
MONTH 5: SHARON TRIP? August 2017
AUGUST 2017 Theme: Sharon Caddy travels to field? Location: Markham Office Live discussion / interview: Interview with Sharon Top 5 list: TBD Field video: TBD What you need to know: Results of contest phase 1, next steps for participants Ask anything: Q and A topic TBD
MONTH 6: BACK TO SCHOOL September 2017
SEPTEMBER 2017 Theme: Back to school host your own fundraiser! Location: CCFC Markham Office / TBD Live discussion / interview: Mark Johnson board member, third-party fundraiser (bulls, bees, etc.) Top 5 list: 5 crazy ways to raise funds Field video: Back to school LTP Paraguay What you need to know: Reminder to participants, have until September 31 to raise funds ChildVoice Ask anything: Q and A with Mark Johnson
MONTH 7: CONTEST RESULTS October 2017
OCTOBER 2017 Theme: TBD CEO position statement theme Location: CCFC Markham Office Live discussion / interview: CEO discussion theme tbd Top 5 list: Top five contest participants fundraising stories Field video: CEO leads voting for youth ambassador (survivor tv-show style) COs write on paper with marker What you need to know: Announce winner of contest! Ask anything: TBD
MONTH 8: LETTER WRITING November 2017
NOVEMBER 2017 Theme: Christmas letter writing Location: CCFC Markham Office Live discussion / interview: Sharon Caddy meets sponsored child in Paraguay Top 5 list: Things NOT to put in your letter (funny) Field video: Why I love Christmas from a child What you need to know: Christmas gifts / cards to sponsored children need to be sent in ASAP Ask anything: Q and A topic letter writing
MONTH 9: INDIA TRIP December 2017
DECEMBER 2017 Theme: Ambassadors trip to India, Christmas Location: CCFC Markham Office Live discussion / interview: Christmas, those in need during the holidays (group discussion) Top 5 list: TBD Field video: India trip (so far) youth and Rachel What you need to know: Gifts for Good for loved ones follow us on social to see regular updates from India Ask anything: Q and A topic TBD
MONTH 10: TBD January 2018
JANUARY 2018 Theme: New year, new me Location: CCFC Markham Office Live discussion / interview: Year in review, CEO interview about Annual Report results Top 5 list: New year resolutions Field video: TBD What you need to know: Something BIG happening soon details TBD any sneak peek from CEO? Ask anything: Q and A topic TBD
MONTH 11:TBD February 2018
FEBRUARY 2018 Theme: Introducing youth ambassador! Location: TBD Live discussion / interview: Panel with youth ambassador about contest, fundraiser, India, future Top 5 list: Blooper reel of ambassador in India Field video: TBD What you need to know: TBD Ask anything: Q and A with ambassador
MONTH 12: TBD March 2018
MARCH 2018 Theme: Moving ahead: Becoming Children Believe Location: TBD Live discussion / interview: Board member interview with CEO? Panel discussion? Top 5 list: Things you never knew you needed to know about Children Believe Field video: CB Launch video montage? What you need to know: Upcoming event? Ask anything: Q and A about new brand
NEXT STEPS Pre-FY 18
PRE-FY18 STEPS 1) Purchase new software to allow for live and pre-recorded video to be used for Facebook Live 2) Learn and demo new software to prepare for April 3) Prepare content for Q1: o Intro and close bumper videos o April: DUCA project voting video + 5 inventions we never knew existed o May: Women around the world + 5 DIYs to say thank you o June: 5 ways Canada Day is best holiday + Schools out for summer Create a Markham Office TV set to be used consistently for show 4)
