Investing in Greek Tourism: A Lucrative Opportunity

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Greece's tourism industry has shown remarkable growth in recent years, with increasing arrivals, visitor spend, and GDP contribution. The country offers a diverse range of experiences and aims to extend its tourist season through strategic initiatives. Investors can benefit from unique advantages, business-friendly incentives, and a stable economic environment, making it an attractive investment destination for infrastructure development and hospitality projects.


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  1. Why invest in Greek tourism? Atelier immobilier -CCI France Gr ce Paris, 14/5/2019 George Tziallas Secretary-General for Tourism Policy and Development

  2. 2015 - 2018: consecutive years of tourism growth 2018: 33M arrivals, 18.5bn int l visitor spend Extension of the official tourist season (March- November) GDP contribution: more than 20% Employment: 25% of the country s total Travel & tourism investment: 20% of total investment 55 thousand new hotel beds in the last three years FACTS & FIGURES

  3. Greece: a 365-day global destination offering memorable authentic experiences to visitors VISION

  4. Extend the tourist season through thematic tourism Promote new thematic tourism products Open new dynamic source-markets Introduce new destinations in Greece Upgrade quality and attract investments Create synergies with other sectors STRATEGY

  5. Established tourism destination Unique competitive advantages Extended tourist season Need for quality upgrade in accommodation Need for 5* & 4* hotels Penetration of international hotel chains Legislation for tourism resorts International public tenders in progress Combined business opportunities Investment Law, Fast-track Law +1 TOURISM: GOVERNMENT PRIORITY 10 + 1 REASONS TO INVEST

  6. Prices far below their equilibrium Structural reforms, red tape reduction Business friendly incentives legislation Stable environment in economic & geopolitical terms Creative employees, think out of the box High quality, highly educated, middle cost human capital MORE WHY TO INVEST

  7. Develop new or upgrade existing infrastructure Large Integrated resorts -Vacation homes Yachting - Marinas Thematic parks -Sports tourism Thermal springs & spa -wellness & thalassotherapy Privatizations of public assets Enhance city break experience -new hotels WHAT TO LOOK FOR

  8. Privatization of several key tourist state assets (marinas, tourist properties, etc.) Development of premium tourist resorts and properties Development of specialized tourism products & facilities: specific themes (gastronomy, culture, wellness) categories (medical tourism, MICE, sports) segments (millenials, elderly, etc.) WHAT TO INVEST IN

  9. Tax exemptions Grants Leasing subsidy Wage cost subsidy Funds (loans, private equity) Stable tax rate for 12 years Fast track licensing INVESTMENT LAW

  10. Fast track licensing process Predefined holistic spatial tool, secured by a Presidential Decree Stable tax system for 12 years Possibility for tax breaks and special tax regime Granting of residence permits for executives of strategic investments and their families FAST TRACK LAW

  11. Why invest in Greek tourism? Atelier immobilier -CCI France Gr ce Paris, 14/5/2019 George Tziallas Secretary-General for Tourism Policy and Development

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