Insights on Building a Strong Christian Fellowship
“CATCHING THE RIGHT
FISH”
NGM - WINNEBA
JANUARY 10- 12, 2013
REFLECTIONS
“It’s a group – a group of men. Not
exceptional men. Just average business
people who know the Lord and love Him,
but haven’t known how to
SHOW IT.
They will tell other men about Jesus, Oral.
No theories. They tell what they have
ACTUALLY EXPERIENCED OF GOD TO
OTHER MEN LIKE
THEMSELVES
… ”
Demos - ANWR
THE TRUTH
“ Brown faces. Black faces. White faces.
Every one rigid, wretched each
Bound
IN CHAINS, LOCKED IN HIS OWN
PRIVATE DEARTH”
“ Even in our Fellowship today, there are
still men and women who feel Alone,
AND WHO ARE STILL BOUND BY
INVISIBLE SPIRITUAL CHAINS”
Problems everywhere
Demos - ANWR
THE BASICS
“A Fellowship can only make progress
when they are
agreed
as to the
basics
–
mission, values, culture,
etc
. Where there
are differences in the
non-negotiables
there can be
no progress
.”
Emmanuel Baba Mahama – 2013 NGM
KEY SUCCESS FACTORS
KEY SUCCESS FACTORS
The key to chapter growth
:
Christian Fellowship
Meeting Spiritual Needs
Whatsoever is born of God
Whatsoever is born of God
overcomes the world 1Jn5:4
overcomes the world 1Jn5:4
THE DILEMMA
The Great Commission
Membership into FGBMFI
Poor
targeting
has contributed
to:
Low attraction
Low retention
Weak finances
We need a clear cut definition today
regarding our customer/target.
DEFINING OUR TARGET
DEFINING OUR TARGET
MARKET:
MARKET:
To build a solid foundation for a
To build a solid foundation for a
business/chapter, you must first
business/chapter, you must first
identify
identify
your
your
typical customer
typical customer
and tailor your marketing pitch
and tailor your marketing pitch
accordingly.
accordingly.
CONT’D:
CONT’D:
Having a well-defined target
Having a well-defined target
market is more important today
market is more important today
than ever. No one can afford to
than ever. No one can afford to
target everyone
target everyone
- Costly & Time
- Costly & Time
Consuming).
Consuming).
FGBMFI TARGET MARKET:
FGBMFI TARGET MARKET:
“To r
“To r
each and call
each and call
men
men
in all
in all
nations/everywhere for Jesus Christ.”
nations/everywhere for Jesus Christ.”
SPECIFICS:
SPECIFICS:
S
ame : Social, cultural, or
business level - are
more
readily available than anyone
else
)
THE MARKET
THE MARKET
Many businesses say they target
"anyone interested in my
services.“
Some may say they target small
business owners, homeowners,
or stay-at-home moms. All of
these targets are
too general
.
ESSENCE ?
Targeting allows us to
FOCUS
on a
specific customer who is more likely
to buy from you than other
markets
.
This is a much more
affordable,
efficient
, and
effective
way to reach
potential customers
and
generate
business
FG
B
MFI
CONT’D
With a clearly defined target/
customer, it is much easier to
determine where and how to
market your product -
FGBMFI
CHARACTERISTICS OF OUR
TARGET & OUR MEMBERS:
Specific Demographics
:
Age
• Location
• Gender
• Income level
• Education level
• Marital or family status
• Occupation
• Ethnic background
CHARACTERISTICS OF DEF
TARGET/ OUR MEMBERS:
Psychographics:
Personality
• Attitudes
• Values
• Interests/hobbies
• Lifestyles
THE GOD OF VARIETY
“ But for your day-in, year-out work, I
want you
SMALL, LOCAL
and
SENTITIVE TO ME
! I do not want
uniformity. I will never take two men or
two places in just the same way.
Give
Me
outlets for
MY INFINITE
VARIETY”
THE GOD OF VARIETY
CONT’D
Characteristics of Chapters:
Some are demonstrative
Some reserved
Some stress teaching
Others healing
Evangelism and
Youth work
Evaluate Your Decision:
-
Are there enough people that fit my
Are there enough people that fit my
criteria?
criteria?
- Will my target really benefit from my
- Will my target really benefit from my
product/service? Will they see a
product/service? Will they see a
need for it?
need for it?
- Can they afford my product/service?
- Can they afford my product/service?
- Can I reach them with my message?
- Can I reach them with my message?
- Are they easily accessible?
- Are they easily accessible?
DEVELOP A PROSPECTS
LIST:
List the names of potential customers
List the names of potential customers
(Top Business People and professionals)
(Top Business People and professionals)
within your operational area
within your operational area
Review their profiles
Review their profiles
Map out a clear cut strategy to reach them
Map out a clear cut strategy to reach them
Organise effective
Organise effective
Prayer & fasting
Prayer & fasting
-
-
(Pv16:3)
(Pv16:3)
Send appropriate invitations
Send appropriate invitations
Be prepared for them and to minister to
Be prepared for them and to minister to
their needs
their needs
God does not need large numbers to launch
his work! He only needs a faithful few in each
place
God does not look at circumstances and see
the empty seats in a meeting. God only looks at
men who come. He seeks open vessels, willing
to PRAISE Him and seek His will
Every chapter and every meeting is different.
Let the Holy Spirit control the meeting. BE
OPEN TO THE HOLY
SPIRIT! ”
Demos :- ANWR
•
GROUP ASSIGNMENT
GROUP ASSIGNMENT
:
:
Who Is Our Customer ?
Who Is Our Customer ?
Where Can You Locate Him ?
Where Can You Locate Him ?
How Can You Attract Him ?
How Can You Attract Him ?
How Can You
How Can You
Maintain
Maintain
Him the
Him the
Chapter ?
Chapter ?
THANK YOU
Explore key success factors, target market definitions, and reflections on personal spiritual journeys within an FGBMFI community. Discover how identifying and reaching a specific customer base can lead to growth and impact in the Christian faith.
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Presentation Transcript
CATCHING THE RIGHT FISH NGM -WINNEBA JANUARY 10- 12, 2013
REFLECTIONS It s a group a group of men. Not exceptional men. Just average business people who know the Lord and love Him, but haven t known how to SHOW IT. They will tell other men about Jesus, Oral. No theories. They tell what they have ACTUALLY EXPERIENCED OF GOD TO OTHER MEN LIKE THEMSELVES Demos -ANWR
THE TRUTH Brown faces. Black faces. White faces. Every one rigid, wretched each Bound IN CHAINS, LOCKED IN HIS OWN PRIVATE DEARTH Even in our Fellowship today,there are still men and women who feel Alone, AND WHO ARE STILL BOUND BY INVISIBLE SPIRITUAL CHAINS Problems everywhere Demos -ANWR
THE BASICS A Fellowship can only make progress when they are agreed as to the basics mission, values, culture, etc. Where there are differences in the non-negotiables there can be no progress. Emmanuel Baba Mahama 2013 NGM
KEY SUCCESS FACTORS The key to chapter growth : Christian Fellowship Meeting Spiritual Needs Whatsoever is born of God overcomes the world 1Jn5:4
THE DILEMMA The Great Commission Membership into FGBMFI Poor targeting has contributed to: Low attraction Low retention Weak finances We need a clear cut definition today regarding our customer/target.
DEFINING OUR TARGET MARKET: To build a solid foundation for a business/chapter, you must first identify your typical customer and tailor your marketing pitch accordingly.
CONTD: Having a well-defined target market is more important today than ever. No one can afford to target everyone - Costly & Time Consuming).
FGBMFITARGET MARKET: To reach and call men in all nations/everywhere for Jesus Christ. SPECIFICS: Same : Social, cultural, or business level - are more readily available than anyone else)
THE MARKET Many businesses say they target "anyone interested in my services. Some may say they target small business owners, homeowners, or stay-at-home moms. All of these targets are too general.
ESSENCE ? Targeting allows us to FOCUS on a specific customer who is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential customers and generate business FGBMFI
CONTD With a clearly defined target/ customer, it is much easier to determine where and how to market your product - FGBMFI
CHARACTERISTICS OF OUR TARGET & OUR MEMBERS: Specific Demographics : Age Location Gender Income level Education level Marital or family status Occupation Ethnic background
CHARACTERISTICS OF DEF TARGET/ OUR MEMBERS: Psychographics: Personality Attitudes Values Interests/hobbies Lifestyles
THE GOD OF VARIETY But for your day-in, year-out work, I want you SMALL, LOCAL and SENTITIVE TO ME! I do not want uniformity. I will never take two men or two places in just the same way. Give Me outlets for MY INFINITE VARIETY
THE GOD OF VARIETY CONT D Characteristics of Chapters: Some are demonstrative Some reserved Some stress teaching Others healing Evangelism and Youth work
Evaluate Your Decision: - Are there enough people that fit my criteria? - Will my target really benefit from my product/service? Will they see a need for it? - Can they afford my product/service? - Can I reach them with my message? - Are they easily accessible?
DEVELOP A PROSPECTS LIST: List the names of potential customers (Top Business People and professionals) within your operational area Review their profiles Map out a clear cut strategy to reach them Organise effective Prayer & fasting - (Pv16:3) Send appropriate invitations Be prepared for them and to minister to their needs
God does not need large numbers to launch his work! He only needs a faithful few in each place God does not look at circumstances and see the empty seats in a meeting. God only looks at men who come. He seeks open vessels, willing to PRAISE Him and seek His will Every chapter and every meeting is different. Let the Holy Spirit control the meeting. BE OPEN TO THE HOLY SPIRIT! Demos :-ANWR
GROUP ASSIGNMENT: Who Is Our Customer ? Where Can You Locate Him ? How Can You Attract Him ? How Can You Maintain Him the Chapter ?
