Insights on 4Music and Box Channels Q3 2018 Audience Behavior

The Q3 2018 data highlights the audience behavior of 4Music and Box Channels, showing that viewers are commercially receptive, influenced by celebrities, and trendsetters who influence the purchase decisions of others. They engage with TV advertising, seek out products seen in ads, and value ads featuring their favorite celebrities. The channels reach a significant percentage of 16-34-year-olds monthly, surpassing popular magazines in audience reach. Key programs and viewing habits indicate a strong engagement with advertising and a significant influence on purchasing behavior among viewers.

• Audience Behavior
• 4Music
• Box Channels
• TV Advertising
• Viewer Influence

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1. 4Music & Box Channels Q3 2018

2. Channel Profile 4Music Box Music Commercial TV average 80 68 70 64 60 60 58 60 55 53 50 45 42 40 40 40 36 32 30 30 25 22 22 22 20 19 18 20 14 13 12 12 11 10 6 0 Women Men 16-24 25-34 35-44 45-54 55+ ABC1 C2DE Source: BARB/Advantedge, Q3 2018

3. Q3 highlights 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=213) and they tend to buy products from companies who sponsor TV shows (i=241) 4Music & the Box channels reach 23% of 16- 34s every month (3.3m) 31% of 4Music viewers, and 52% of BOX MUSIC viewers are aged 16-34 They are trendsetters they buy new products before most of their friends (i=187) and people come to them for advice before buying new things (i=158). Source:. 1. BARB/Advantedge, Q3 2018, 2. TGI, 07/17-06/18, base = adults 16+.

4. Top rating 4Music programmes 16-34s Programme Title TVR 1 8 OUT OF 10 CATS 0.47 2 8 OUT OF 10 CATS: UNCUT 0.43 3 RUDE TUBE: SUPER PRANKS 0.43 4 SEX AND THE CITY 0.35 5 SUN, SEX & SUSPICIOUS PARENTS 0.32 6 VOTW: DAVID GUETTA 0.31 7 CHARMED 0.30 8 RUDE TUBE: WEB CELEBS 0.29 9 BIG HITS HOT VIDS 0.26 10 THE FESTIVAL: MOVIE SPECIAL 0.25 Source: BARB/Advantedge, Q3 2018, unique programme titles

5. The Box channels reach more 16-34s each month than popular magazines 4Music & Box 6 combined Monthly reach = 3.3m Music/Film mags combined Monthly reach -Mixmag, Mojo, Q & Empire = 407k Men s mags combined Monthly reach GQ, Men sHealth, Men s Fitness & Esquire = 366k Women s mags combined Monthly reach Glamour, Elle, Marie Claire & Cosmopolitan = 878k Source: GB TGI 07/17-06/18 4Music & Box 6 : BARB/Advantedge Q3 2018

6. The typical 4Music Viewer 4Music viewers say they enjoy watching adverts as much as the programmes (i=194). They find TV advertising interesting and say it gives them something to talk about (i=183). 4Music viewers are commercially receptive, celebrities influence their purchase decisions (i=213) and they enjoy watching ads featuring their favourite celebrities (i=195). Whilst watching TV they will also search on the internet for products they ve seen advertised (i=196) and claim that advertising helps them choose what to buy (i=178). Source: GB TGI 07/17-06/18 , base = adults. 4Music viewer defined as those who watched 4music or The Box in the last week.

7. The typical 4Music Viewer 4Music viewers have premium tastes, saying they wear designer clothes (i=188), can t resists expensive perfume/ aftershave (i=181) and have expensive tastes (i=147). They are conscious of appearance they like to stand out in a crowd (i=176) and they say designer labels improve a person s image (i=187). They like to keep up with the latest fashions (i=178) and they spend a lot on clothes (i=188). They are trendsetters they buy new products before most of their friends (i=187) and are usually the first amongst their friends to know what s going on (i=158). People come to them for advice before buying new things (i=158). They are connected, saying they couldn t live without internet on their mobile phone (i=138) and feel the need to check social networking sites every day (i=147). Source: GB TGI 07/17-06/18 , base = adults. 4Music viewer defined as those who watched 4music or The Box in the last week.