Export Distribution Channels and Factors

Explore the complex world of export distribution channels, comparing direct and indirect exporting methods, logistics components, selection criteria for transport modes, and the importance of insurance in international trade. Learn about the advantages and disadvantages of different distribution strategies, including direct exporting and indirect marketing, and delve into the crucial factors influencing channel objectives and coverage area. Discover the critical role of intermediaries like merchant exporters, state corporations, and overseas sales agents in the indirect export channels. Gain insights into the significance of economic conditions, technological factors, customer characteristics, and product profiles in shaping successful export strategies.

• Export Distribution
• Indirect Marketing
• Logistics Components
• Insurace
• Export Channels

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Uploaded on Oct 05, 2024 | 0 Views

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1. Export Distribution and Promotion Factors influencing distribution channels Customers characteristics Product characteristics Company profile Competitors Distribution Strategy Area Coverage Middleman characteristics Economic Conditions Technological factors Size of the orders Channel objectives

2. Direct Exporting ADVANTAGES: Reputation Optimum production capacity Spreading of Risk Export obligation Direct Control Export incentives DISADVANTAGES Higher risk More investment Lack specialization High overheads Problem for small manufactures Less economics of distribution

3. Indirect Marketing Advantages Less risk Less investment Specialisation Suitable for small firms Technical guidance Less overhead Disadvantage Lower profiles Less export incentive Lack of positive support from intermediaries Second hand information Lack of control Lower sales

4. Indirect exporting channels Merchant Exporter Canalising agencies State corporations Export consortium Overseas sales agents Status holders (Star Export House)

5. Direct Exporting Vs Indirect Exporting Important question

6. Logistics Components: Facility Location Information Customer Service Standards Customer Order Processing Warehousing Transportation Material Handling Inventory Management Logistical Packaging

7. Selection Criteria For Modes Of Transport Logistical Feasibility Stowage Of The Cargo Value Of Goods Shipping Quantity Perishability Of Cargo Urgency Of The Buyer Risk Factor Cost Of The Port Terminals

8. Need For Insurance Protects Against Commercial Risks Protects Against Credit Risk Protects Against Loss Due To General Average Principle Contractual Requirement To Reduce The Time For Recovery Of Loss Protects Against Political Risk To Avoid Blocking Of Working Capital

9. Sales Promotion Techniques i. Customer Orientated Promotion Combo Pack Discount Exchange Offer Free Sample Gifts Warranty Premium Offers Order Coupon Personality Promotion Installments

10. Sales Promotion Techniques Trade Oriented Promotion ii. Cash And Trade Discount Credit Terms Cooperative Advertising Stock Returns Special Incentives Dealer conference Trophies

11. Sales Promotion Techniques Sales Force Incentives iii. Performance Oriented Reward Suggestion Incentives

12. Importance Of TFE Creating Awareness Developing Attitude Demonstration Of The Product Brand Image Corporate Image Developing Trust Of Customer List Of Prospective Customer Competitive Advantage Expansion Of Market Educating Customer

13. Benefits Of Personal Selling Identification Of Prospective Buyer Persuasion Of Customer Increase In Sales Increase In Market Share Corporate Image Customer Satisfaction Customer Loyalty Competitive Advantages Handling Objective Dealers Relationship

14. Essentials Of Advertising Target Audience Objective Of Advertising Media Of Advertising Language Selection Of Brand Ambassador Selection Of AD Agency Cultural Consideration Education Advertising Agent

15. THANK YOU