India's Success Story in Tiles & Sanitary Ware Industry: A Global Perspective
India's ceramic tile and sanitary ware industry has evolved over the years, becoming a global player and contributing significantly to the nation's economy. With a focus on innovation and quality, India has emerged as the world's second-largest tile manufacturer, showcasing immense growth in exports and production capacity. The industry's indigenous nature, abundant resources, and technological advancements have positioned India as a key player in the global market, with a strong presence in over 125 countries.
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I N D I A N C E R A M I C T I L E I N D I A N C E R A M I C T I L E I N D U S T R Y & S A N I T A R Y W A R E I N D U S T R Y & S A N I T A R Y W A R E
Good afternoon to all dignitaries, fellow industry colleagues, and guests. It s a privileged moment for me to be Infront of you and share India s success story of Tiles & Sanitary Ware industry which created immense opportunities for World s market to associate with India and consider India as a growth partner in their business. The Indian Ceramic Industry came into existence about a century ago and has matured over time to form an industrial base. Over the years, the industry has been modernizing through new innovations and product profile, quality and design to emerge as a modern World class industry ready to take on global competition Tiles industry is classified in 3 verticals : Ceramic Wall (40%) Unglazed Polished Vitrified Tiles (PVT) also known as Porcelain Tiles / Technical Tiles (35%) Glazed Vitrified Tiles (GVT) (25%) The major change in tile industry took over when Vitrified Tiles were introduced in both the formats viz PVT and GVT. Recently, 4 years back Indian manufacturers started manufacturing World s biggest Porcelain Slabs in the size 1600x3200mm. This category has potential to substitute natural Granite and Marbles. These new entrants products are set to be tiles of future.
Indian Tile Industry enjoys the unique distinction of being highly indigenous with an abundance of raw material, technical skills, availability of natural gas, continuous power supply, availability of ports. Today Indian Tile Industry has become global player and earns foreign exchange for the nation with Make In India approach and urge, India today is World s 2nd largest manufacturer of tiles. Today India has more than 1000 manufacturers including all the formats, Wall : 550 plants Floor : 150 plants Vitrified : 300 plants (PVT & GVT) Slabs : 25 plants
With 1025 manufacturers of tiles in India our production capacity is 1320 million SQM. Recently, India has overtaken Spain.
I N D I A S E X P O RT - India s export is almost doubled in the span of just 4 years from 228 million sq mtr to 437 million sq mtr which is almost 33% of India s production . Inspite of pandemic period India s export during the period grew by 21% from 360 million sq mtr to 437 million sq mtr. Country Country 2017 2017 2018 2018 2019 2019 2020 2020 %in 2020 on national %in 2020 on national production production (Mill.Sq.M) (Mill.Sq.M) (Mill .Sq.M) (Mill .Sq.M) (Mill .Sq.M (Mill .Sq.M (Mill .Sq.M (Mill .Sq.M INDIA 228 274 360 437 33.1% With export of 437 Million SQM India s contribution to world s export is
WO R L DW I D E E X P O RT India exports to more than 125 countries and top 10 countries are Saudi Arabia United States Mexico Kuwait Kuwait United Arab Emirates Iraq Oman Indonesia United Kingdom Poland I I am am happy 75 75 Million Million US happy to to say US Dollar say that Dollar. . Share that Kuwait Kuwait is is the Share of of Kuwait the 4 4th th largest Kuwait market largest importer importer of of Indian market is is 5 5% % of of total Indian Tiles total India s India s tile Tiles with tile export with business business of of export. .
I N D I A A S T H E D E S T I N AT I O N F O R R E N OW N E D WO R L D B R A N D S Today India has become hub for many leading brands of the World who outsource from India. This speaks volumes about the quality of our products, service capability apart from ability and capability of Indian manufacturers. Some of the leading World s brands are : Caesarstone Castel RAK Lamosa Daltile USA Dongpeng Monalisa SCG Portinari Portobello & many More World s leading brands.
India adheres to all the International standards and EN standards of being a
S A N I TA RY WA R E With respect to Sanitary Ware products India has capacity of 40 Million Pcs per year with 150+ plants, India is the 2nd largest producer of Sanitary Ware after China $ 12 billion market world over for Sanitary Ware India is the 2nd largest Sanitary Ware producer after China India presently produces around 10% of the total global output in which Gujarat Province accounts for 70% of the total output
S A N I TA RY WA R E India is evolving as Sanitary Ware industry hub and many global sanitary ware brands have put up their plants in India and service Indian demand and exports to the World. These brands are : Kohler Roca Duravit RAK TOTO Lixil Group (American Standard / Grohe) Many Indian manufacturers are contributing in the growth of Sanitary Ware industry such as : Parryware HSIL Cera Jaquar Somany Kajaria (Kerovit) Simpolo Indian Sanitary Ware market is valued approx. 675 Million US Dollar
I N D I A S R E F R A C T O RY I N D U S T RY : Annual turnover of INR10000 Crores Yearly growth of 7 - 8% Indian Refractory makers produce all range of refractories from low end alumina bricks to high end flow control systems 70% of the products are shaped products and the balance 30% are unshaped.
W H Y I N D I A ? Excellent mineral raw material quality with consistency in availability Highly skilled labour available in India India has 12 major ports. All ports are well connected to road and rail network India keeps up with modernisation and satisfies aspirations of millennial consumers Competitive in price and consistency in availability Better freight from India Adaptability to International culture, language, new technology, emerging trends Focus on end consumers and offers best after sales service Stability of Govt Policies/Corporate philosophy Emerging as the best choice vis a vis China especially after Covid 19 situation India Ceramic and Sanitaryware manufacturers are having latest technology and latest design for their customers Government focus on Infrastructure development expected to result in major driving factor in the growth of Indian economy.
With With this of of Indian Indian entrepreneurs entrepreneurs and destination destination for for World this favourable favourable environment environment in in India and promoters promoters to to globalize World markets markets for for tiles India and globalize this tiles and and sanitary sanitary ware and with with ability, ability, capability, capability, and this industry industry India ware requirements requirements. . and vision vision India is is THE THE India India offers rates rates competitive competitive to to China offers value value for for money money India China. . India offers offers quality quality better better than than Italy Italy and and Spain Spain and and I I am am sure sure guest guest will will find find India India as as the the land land of of opportunities opportunities. .
Thank You & Jai Hind
