Grassroots Campaign Planning & Execution
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Planning and Executing
a Grassroots Campaign
Choose and clarify your goal
The 50:50 Rule
50% of your group’s time should go
to capacity-building…
50% to achieving your
goals/waging your campaign
Plan Your Campaign (1)
Purpose of this Planning Step:
To set concrete steps in and phases of your
campaign
To identify who you will work with, who
will help you reach the goal
To identify who are your main targets, who
has the power to make the change
Plan your Campaign (2)
Set Your Timeline
Engage in a grassroots campaign by setting concrete goals, building group strength, and implementing targeted strategies for achieving change. Follow the 50:50 rule for capacity-building and goal achievement. Plan your campaign meticulously, identify key targets, allies, and decision-makers, and set a timeline for effective execution.
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Presentation Transcript
Planning and Executing a Grassroots Campaign
Choose and clarify your goal Criteria/Possible Campaign: Get Sen. Spilka To report out PLPA Stop the Loss of Public Land in our town Get our city council to pass a resolution supporting solar net metering limits ?? Is it winnable in a timely way? Will it build our group s strength, increase our visibility to power-holders? Do we have allies in this? Who? Does it result in a concrete change? Will it set us up for a next win or next step in our longer campaign?
The 50:50 Rule 50% of your group s time should go to capacity-building 50% to achieving your goals/waging your campaign
Plan Your Campaign (1) Purpose of this Planning Step: To set concrete steps in and phases of your campaign To identify who you will work with, who will help you reach the goal To identify who are your main targets, who has the power to make the change
Plan your Campaign (2) Impact Goal Organizational Goal Constituents, Allies and Opponents Decision-maker and Target(s) Peaks in the Campaign Tactics
