GameStop's Strategy for Thriving in the Evolving Gaming Industry

GameStop's presentation in January 2020 outlines the challenges and opportunities in the gaming world. With a focus on value proposition, trends, and target groups, the company seeks to address issues like online competition, loss of revenue, and changing consumer preferences to stay relevant and profitable.

• GameStop
• Gaming industry
• Strategy
• Trends
• Target groups

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1. hhu. GameStop Thriving in the new gaming world Presented to: George Sherman and management board Presented by Sarah and team: Laura Schaefer Johannes Klein-Peters Dario Foese Sven Wauschkuhn January 2020

2. hhu. Problem Statement What to tackle? What to tackle? January 2020 Sarah and team 2

3. hhu. Recommendation What to tackle? What to tackle? How to solve? What to tackle? January 2020 Sarah and team 3

4. hhu. Agenda 01 Situation Analysis 02 Strategic Alternatives 03 Implementation 04 Financials January 2020 Sarah and team 4

5. hhu. Situation Analysis January 2020 Sarah and team 5

6. hhu. What is your value proposition? Value proposition Revenue streams Customer GameStop January 2020 Sarah and team 6

7. hhu. Which trends affect your business? January 2020 Sarah and team 7

8. hhu. What are we here for? S W Game Informer Magazine (6.6 mil page subscriptions) Experiences executives Resell of used games Globally, many stores Reward system (39.6 mil member) High fluctuation, low support (MB) No big data for reward system Low subscriber amount (YouTube) Not profitable lately O T Consoles eSports YouTube online streaming Closing stores and job losses Restriction to sell online links Fierce competition 25% of malls will get closed Increasing online retail January 2020 Sarah and team 8

9. hhu. Get to know your target groups Age: 45 years old Family father Occasionally gaming in the evenings Vintage gaming The nostalgic Fred Age: average 31 years old Interested in collectables Looking for a experience in a gaming environment Reading your magazine Game Informer Magazine The regular gamers Lisa and Tim Age: 16 years old Online affine, gaming online Streaming Interested in eSports The generation Z Paul January 2020 Sarah and team 9

10. hhu. Fierce competition in the gaming industry Market dominance GameStop online offline January 2020 Sarah and team 12

11. hhu. Fierce competition in the gaming industry Retailer Online market GameStop January 2020 Sarah and team 13

12. hhu. Fierce competition in the gaming industry Retailer Online market GameStop USP Buy and resell of used games Service and advise Gaming experience January 2020 Sarah and team 14

13. hhu. Key issues Digital Appearance Customer Employees January 2020 Sarah and team 15

14. hhu. Strategic Alternatives January 2020 Sarah and team 16

15. hhu. January 2020 Sarah and team 17

16. hhu. Implementation January 2020 Sarah and team 18

17. hhu. GameStop Game Informer Game release in February Secure your tickets for games convention January 2020 Sarah and team 19

18. hhu. Financials January 2020 Sarah and team 20

19. hhu. Risks and contingencies Impact Risks Mitigation Likelihood January 2020 Sarah and team 21

20. hhu. Wrap-Up Digital Appearance Customer Employees January 2020 Sarah and team 22

21. hhu. January 2020 Sarah and team 23