Audience Appeal and Engagement in Fortnite Gaming
F
o
r
t
n
i
t
e
(
E
p
i
c
G
a
m
e
s
)
LO: To understand how Epic Games
targets audiences.
To understand audience appeal.
G
a
m
i
n
g
•
Why do people choose to play computer
games?
•
Consider what they get from it e.g. the
gratifications, rewards, experiences etc.
•
If you’re unsure, use the images below to
help you with your ideas.
G
a
m
i
n
g
C
o
n
t
e
x
t
•
The global videogame industry has been growing since the early days
of Atari home entertainment in the 1980s.
•
In recent years, the diversity of game genres and platforms which
they can be played has meant an explosion in the gaming industry.
•
Make a list of as many gaming platforms as you can e.g. PC, Sony
Playstation
.
•
Now, highlight the any platform you can play Fornite on.
•
Why is it appealing to audience to be able to choose the platform on
which they want to play Fortnite?
Audience Appeal
•
Gaming has increasingly become a social activity.
•
How can you socialise with others when gaming? Make a list in your
book.
•
Tick or circle any which apply to Fortnite.
•
What technological changes have occurred for this to be made possible?
•
In 1997, Ultima Online became the first on-line multiplayer game, and since
then socialising in the game world has become an everyday activity for
millions of people, usually geographically far apart.
•
People develop friendships, alliances and even romantic relationships as
their game characters.
•
What might be the concerns with this? Who in particular might have this
concerns?
G
a
m
i
n
g
C
o
n
t
e
x
t
•
What types of games can you now play? Consider all types and
platforms. Again, use the images if you are stuck for ideas.
•
Now consider what this has meant for audiences. Think about
reach, appeal, quality of gaming etc.
T
h
e
o
r
y
R
e
v
i
s
i
o
n
!
•
What two theorists talk about Uses and Gratifications?
•
What are the four different categories of this theory?
•
Do you think there are any problems with this theory? For example,
do people use the media for more than just these four areas? If so,
what areas would you add if you were to revise the theory for 2021?
A
u
d
i
e
n
c
e
A
p
p
e
a
l
•
There are many ways in which Fortnite is appealing to a range of
audiences.
•
What audience appeals can you think of? Think of a range of
audiences?
•
Using the sources in the shared area, complete your table to explore
some of these reasons.
•
Make sure you are applying relevant theory as you go through. This
will enhance your response.
Assessment - Audiences
4.
(a) Which institution produced Fortnite?
[1]
(b) Identify one audience for Fortnite.
[1]
(c) Explain two ways in which Fortnite is aimed at the
audience you have identified.
[4]
(d) Explain why audiences play Fortnite. Refer to the
Uses and Gratification Theory in your response.
[12]
20 minutes
Assessment – Audiences
Mark Scheme
4.
(a) Which institution produced Fortnite?
[1]
Epic Games
(b) Identify one audience for Fortnite.
[1]
Children
Males
People between the ages of 10-25
(c) Explain two ways in which Fortnite is aimed at the
audience you have identified.
[4]
1 mark for a correct reason
2 marks for an explantion, example or more detail
Explain why audiences play Fortnite.
Refer to the Uses and Gratification
Theory in your response.
[12]
Indicative Content
•
Personal Identification – May relate
to the celebrities and gamers who
play online. Use these role models to
help construct their own identities.
•
Are able to use emotes and skins to
express their likes and dislikes and
elements of their
personality/identity.
•
Social Interaction – Can play
collaboratively until the final, can
talk and communicate, online
forums, chat rooms etc.
•
Escapism – Play as an assigned
character in a fictional world, role
play in an unfamiliar environment to
their every day life
•
Surveillance - ??
This list is not exhaustive and all
relevant comments with rewarded
positively.
Explore the audience appeal and social aspects of gaming through the lens of Fortnite. Dive into the evolution of gaming platforms, social interactions in gaming, and Uses and Gratifications theory revision. Discover how Fortnite engages diverse audiences and the implications for the gaming industry.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Fortnite Fortnite (Epic Games) LO: To understand how Epic Games targets audiences. To understand audience appeal. (Epic Games)
Gaming Gaming Why do people choose to play computer games? Consider what they get from it e.g. the gratifications, rewards, experiences etc. If you re unsure, use the images below to help you with your ideas.
Gaming Context Gaming Context The global videogame industry has been growing since the early days of Atari home entertainment in the 1980s. In recent years, the diversity of game genres and platforms which they can be played has meant an explosion in the gaming industry. Make a list of as many gaming platforms as you can e.g. PC, Sony Playstation. Now, highlight the any platform you can play Fornite on. Why is it appealing to audience to be able to choose the platform on which they want to play Fortnite?
Audience Appeal Gaming has increasingly become a social activity. How can you socialise with others when gaming? Make a list in your book. Tick or circle any which apply to Fortnite. What technological changes have occurred for this to be made possible? In 1997, Ultima Online became the first on-line multiplayer game, and since then socialising in the game world has become an everyday activity for millions of people, usually geographically far apart. People develop friendships, alliances and even romantic relationships as their game characters. What might be the concerns with this? Who in particular might have this concerns?
Gaming Context Gaming Context What types of games can you now play? Consider all types and platforms. Again, use the images if you are stuck for ideas. Now consider what this has meant for audiences. Think about reach, appeal, quality of gaming etc.
Theory Theory Revision! Revision! What two theorists talk about Uses and Gratifications? What are the four different categories of this theory? Do you think there are any problems with this theory? For example, do people use the media for more than just these four areas? If so, what areas would you add if you were to revise the theory for 2021?
Audience Appeal Audience Appeal There are many ways in which Fortnite is appealing to a range of audiences. What audience appeals can you think of? Think of a range of audiences? Using the sources in the shared area, complete your table to explore some of these reasons. Make sure you are applying relevant theory as you go through. This will enhance your response.
Assessment - Audiences 4. (a) Which institution produced Fortnite? (b) Identify one audience for Fortnite. (c) Explain two ways in which Fortnite is aimed at the audience you have identified. (d) Explain why audiences play Fortnite. Refer to the [1] [1] [4] Uses and Gratification Theory in your response. [12] 20 minutes
Assessment Audiences Mark Scheme (a) Which institution produced Fortnite? Epic Games (b) Identify one audience for Fortnite. Children Males People between the ages of 10-25 (c) Explain two ways in which Fortnite is aimed at the audience you have identified. 1 mark for a correct reason 2 marks for an explantion, example or more detail 4. [1] [1] [4]
