Game-Based Entrepreneurship Education Program
Engage in an interactive entrepreneurship game that comprises five missions focusing on team building, brainstorming, market analysis, idea development, and pitching. Participants compete for points, prizes, and the ultimate goal of winning by showcasing their entrepreneurial skills and creativity.
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MISSION ENTREPRENEURSHIP GAMEBASED ENTREPRENEURSHIP EDUCATION
Content The overall game: Rules, missions and prizes Mission 1: Teams Mission 2: Brainstorming Mission 3: Market and market analysis Mission 4: Process and idea Mission 5: Pitch
THE OVERALL GAME RULES, MISSIONS AND PRIZES
Rules You compete against each other in teams 5 missions The rules for each mission are presented on an ongoing basis Teams can be awarded or deducted points, by extraordinary effort or lack thereof The judges are kings, and their decisions cannot be appealed Judges:
Missioner Mission 1 2 3 4 4 4 5 5 Topic Teams Brainstorming Quiz Work on your idea Present ideas Present process and idea Prepare pitch Pitch We announce a winner Max points 1.000 2.000 3.000 - 1.000 3.000 - 5.000 15.000
Prizes 1. prize: : 2. prize: : Class prize: , if the average score for all teams in the class is at least 11.500 points
MISSION 1 TEAMS
Mission 1: Teams 1. Create a team of max 4 persons 2. Make a fantastic name for the team 3. Create a nice logo for the team 4. Create a slogan for the team 5. Present your name, logo and slogan (max 2 minutes per team)
Judging criteria Criteria Different fields of study on the team Fantastic name Nice logo Cool slogan Criteria Points 400 150 150 150 150
MISSION 2 BRAINSTORMING
Mission 2 rules and points You must now try out 3 methods for idea generation. Afterwards, you must present your solutions to each other. You evaluate each other in a schedule. You cannot vote for your own team
Mission 2 rules and points Game Points Points 1. 600 Role perspective 600 2. 500 Reverse brainstorm 600 3. 450 4. 400 Drawing 600 5. 350 Vote 200 6. 300
GAME 1 Role perspective 1. Draw a role from the envelope 2. Familiarize yourself with the role's thoughts about solutions to your task. For example, "How would an astronaut solve the task?" 3. Take on a new role when you can no longer create new ideas 4. Write down solution suggestions 5. Prepare to present your solution
GAME 1 Case: Your city will make it more attractive to shop in real-life stores rather than online Idea generation: Role perspective 14
GAME 2: Reverse brainstorm 1. Rephrase the problem so that it becomes the opposite. E.g. "Create the best experience for customers in their first 2 minutes in Bilka" is changed to "Create the worst experience for customers in their first 2 minutes in Bilka" 2. Come up with all your ideas. For example, "There must be a wild mess". "Hand sanitizer has been replaced with red slime", "An angry employee yell at the customers" 3. Make as bad a solution as possible 4. Return to the original task and "turn" the answers so that they become positive solutions. For example, "The store is tidy and clean", "The hand sanitizer is easy to find and always full", "Customers are greeted by a smiling employee" 5. Be ready to present both your bad and good solution
GAME 2 Case: Invent some new toys for kindergarten children Idea generation: Reverse brainstorming 16
GAME 3: Drawing 1. In this exercise, you must not talk to each other 2. Grab a pen and draw on the same drawing 3. Make the most inspiring drawing 4. The final drawing should not be presented in words - the drawing speaks for itself
GAME 3 Case: Make a vision for how your city can attract more students to the city Idea generation: Drawing 18
MISSION 3 MARKET AND MARKET ANALYSIS
QUIZ You must answer the quiz in groups You have 30 minutes to answer the 20 questions Each question can give up to 150 points Each team can score a maximum of 3.000 points Pens and pencils are the only permitted aids Computers and cell phones must not be used
MISSION 4 PROCESS AND IDEA
Case Insert a relevant case that the students can work on in mission 4 + 5
Opgave: Now: Generate as many case relevant ideas as possible Next week: Present 5 of the ideas to the judges. Max 3 minutes in total. What is the idea? Who is the target group? After presentation to the judges: Choose the best idea (New and interesting concept, value, feasibility, other criteria) Make visual representation of the idea Prepare a presentation of process and idea of max 5 minutes In two weeks: Present the idea to class and judges
Kriterier for point Criterium Presentation for judges - 5 ideas, good ideas, target groups Process - To what extent does the team describe the process, their considerations, challenges and choices? New and interesting concept - To what extent does the idea differ from what already exists, by being innovative, interesting and exciting? Value - does the team understand the target group and to what extent does the idea create value (of an economic, social or cultural nature)? Realizable - can the idea be implemented? Has the team considered the need and market for the product - as well as the team s own resources? Presentation - does the team present the project in an interesting and entertaining way - verbally and non-verbally - and on time? Point 1000 600 600 600 600 600
MISSION 5 PITCH
Case Insert the case from mission 4
Mission 5: Now: Prepare your pitch Imagine that the judging panel consists of potential investors, business partners, the bank and people from the municipality. Next week Pitch your idea to the class and the judges
Criterium Message - the message is clear and precise Content - the content of the pitch supports the message. There is a clear connection between content and message. Verbal communication - the team understands the audience and presents the project in an interesting and entertaining way. The language is appropriate, and the presentation doesn t take more than 5 minutes. There is a clear structure in the presentation. Nonverbal communication - all members of the team have an appropriate and convincing body language. Even when they are not talking themselves. Words and body language match. The look - beautiful PowerPoints, good illustrations or models have been made. The team is dressed for the purpose. The team - the team appears as a unit, where everyone is an important part of the group. The team shows commitment and team spirit. Max score Point 1.000 800 800 800 Criteria 800 800 5.000
