Future Homes: From Ambition to Mainstream - Challenges and Opportunities

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Professor Rose Gilroy discusses the transition of future homes from ambition to prototype to mainstream, addressing the challenges posed by demographic changes, climate change, and the need for digital innovation in housing. With insightful data on the aging population, economic impacts, and environmental issues, the narrative emphasizes the importance of innovation and adaptation in the housing sector.


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  1. Future Homes: From ambition to prototype to mainstream Professor Rose Gilroy School of Architecture, Planning and Landscape Newcastle University r.c.gilroy@ncl.ac.uk @profroseg

  2. Defining the challenge Defining the challenge

  3. Demographic Change By 2037 people aged 65+ will account for 25% of the UK population By 2035 over 3 million UK citizens will be aged 85+ People aged 50+ hold; 68.3% of UK household wealth ( 7.8 trillion) 77.3% of all financial wealth ( 1.2 trillion) 66.2% of all property wealth ( 2.5 trillion)

  4. Changing face of older people 5

  5. 6

  6. Mosaic/Experian has 16 categories of retired people L50 Pocket Pensions L51 Aided Security L52 Estate Veterans L53 Seasoned Survivors M54 Down to Earth Owners N57 Community Elders N60 Ageing Access B06 Diamond days B09 Empty Nest adventures C13 Village Retirement D16 Outlying Seniors E18 Legacy Elders E19 Bungalow Heaven E20 Classic Grandparents E21 Solo Retirees L49 Dependent Greys Experian Generation 6 Data Profile 2017

  7. Climate Change Air pollution costs the UK 54 billion per year and causes 680 deaths in North East By 2050, 3.2 million people will be at risk of surface water flooding in urban areas Heating and hot water for buildings make up 40% UK energy use and 20% greenhouse emissions Excess winter deaths and dealing with excess heat

  8. Digital Innovation As lifestyles become more demanding, people expect more from their homes. Housing has been slow to embrace digital innovation By 2030 there will be 2 million people aged 65+ without adult children to look after them. About 230,000 will need more than 20 hours care a week without informal support

  9. Housing: The market response The usual response

  10. More in common Taking a universal approach

  11. Thinking afresh

  12. Open Innovation Quadruple Helix Model where local government, business, university and community work together University Communit y Local Govt to co-create the future and drive structural changes far beyond the scope of what any one organization or person could do alone. Business

  13. National Innovation Centre for Ageing SCI SUSTAINABLE COMMUNITIES INITIATIVE www.brighterfuturestogether.co.uk

  14. Single Vision Digital Innovation Urban Ageing Sustainability Future Homes

  15. Single Vision New housing exemplars that show a vision for the future Innovations in prefabrication, flexible living, materials, digital and low energy technology to provide supportive homes for everyone, at any stage of life Public dialogue and expert collaboration to drive the best ideas and opportunities, tested and showcased in demonstrator units

  16. What innovation is out there? Democratising design Co design, public engagement The known The known Experiences benefits Challenges to industry Community health professionals End End users users OTs etc. OTs etc.

  17. From insights to industrial challenges 2017: From user insights to challenge led solutions Insights: User experiences and desires Benefits: Outputs to be determined Solutions: Including enabling technologies

  18. Making it real Four dwellings to be built in 2018 grant aided by HCA Rented via Karbon Homes, with occupiers contributing to Post Occupancy Evaluation Learning from this phase will inform the extension development of 30 units in 2019 Possibility of developing on the bigger scale

  19. Thoughts to date Shy bairns get nowt -If you re going to have a dream- make it a big one Cross sectoral partnership working opens more doors Need to be multi lingual- WIFM

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