Four Steps to Successful Advocacy and Actionable Strategies
Develop a successful advocacy plan by conducting a SWOT analysis, reflecting on strengths and weaknesses, creating a growth plan, and evaluating supporters and goals. Additional strategies include adapting marketing, utilizing online resources, tracking media coverage, and staying informed with research.
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Presentation Transcript
Step 1: Do a SWOT analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Step 2: Reflect on your SWOT What are your program s Strengths Weaknesses Opportunities Challenges
Step 4: Reflect on your plan Who are your supporters? What are your current successes? What are your short-term plans & goals? What are your long-term plans & goals? How will you monitor your plan?
Brainstorm some actionable strategies! Adapt your marketing to serve your advocacy needs Tap the EdTA online advocacy resources Create a database of student achievement Do a community economic impact survey Track and catalogue all media coverage Become knowledgeable about reliable research Create and regularly update an FAQ handout about your program