Four Steps to Successful Advocacy and Actionable Strategies

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Develop a successful advocacy plan by conducting a SWOT analysis, reflecting on strengths and weaknesses, creating a growth plan, and evaluating supporters and goals. Additional strategies include adapting marketing, utilizing online resources, tracking media coverage, and staying informed with research.


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  1. Four steps to successful advocacy

  2. Step 1: Do a SWOT analysis STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

  3. Step 2: Reflect on your SWOT What are your program s Strengths Weaknesses Opportunities Challenges

  4. Step 3: Create a Program & Growth Plan

  5. Step 4: Reflect on your plan Who are your supporters? What are your current successes? What are your short-term plans & goals? What are your long-term plans & goals? How will you monitor your plan?

  6. Brainstorm some actionable strategies! Adapt your marketing to serve your advocacy needs Tap the EdTA online advocacy resources Create a database of student achievement Do a community economic impact survey Track and catalogue all media coverage Become knowledgeable about reliable research Create and regularly update an FAQ handout about your program

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