Exploring Circular Economy Business Models

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Discover the principles of circular economy through images and descriptions of linear vs. circular economy, various business models of circularity, and examples like product life extension, sharing platforms, and resource recovery. Dive into case studies highlighting waste reduction, regeneration of natural systems, customer value, and design opportunities for a more circular approach.


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  1. t 1

  2. Linear Economy Circular Economy VS 6

  3. Linear Economy 7

  4. Circular Economy 8

  5. Life Cycle Mapping 9

  6. Five Business Models of Circularity Product Life Extension Sharing Platform Product As A Service Circular Supplies Resource Recovery Products made from fully renewable, recyclable, or biodegradable resource inputs. Services that work to eliminate resources, materials, or waste from leaking into the environment and maximizing the value of it to reenter the loop. Services that offer to extend the life of an otherwise discarded product through repairing, upgrading, or reselling back into the loop. Sharing platforms allow people to collaborate and share a product amongst themselves without singular ownership by the customer. Products that are used by one or more customers as a pay-as-you-use arrangement. 10

  7. Circular Supplies: Shoes made from plastic 11

  8. Resource Recovery: Waste to energy 12

  9. Product Life Extension: Takeback & repair service 13

  10. Sharing Platform: Ridesharing 14

  11. Product As A Service: Clothing rental 15

  12. Class Activity: Circular Business Case Study 6 1 How do they reduce or eliminate waste? What does the company do? 7 Does their business model help regenerate natural systems? 2 Do they offer goods, services, or both to their customers? 3 Which of the 5 circular economy business models does the company utilize? 8 What added value do they offer customers and the environment with their circular model? 4 What linear problem is the company trying to solve through circularity? 9 As a designer, how could you help make their business even more circular? 5 How do they keep materials in a closed loop system? (E.g., recycle plastic bottles to make new products). 16

  13. 17

  14. Identify areas of circularity 18

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