Explore the Journey of Discovering Customer Value Propositions
Embark on a captivating journey of uncovering the essence of value propositions for Tesla's upper-middle-class male buyers commuting to work. Delve into understanding customer segments and crafting unique offerings to meet their needs and aspirations effectively.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Wat is een opportuniteit? Een idee 1. Idee n hebben geen concrete waarde, opportuniteiten wel 2. Voor idee n heb je inspiratie nodig, voor opportuniteiten tijd en inspanning 3. Idee n komen veel meer voor, je kan slechts 1 2 opportuniteiten nastreven 4. Bij idee n mag je dromen, bij opportuniteiten moet je concrete gegevens hebben 5. Idee n worden niet ondersteund door investeerders, opportuniteiten wel een opportuniteit Idee n vormen basis voor ontdekken van opportuniteiten, opportuniteiten de basis voor een ondernemersinitiatief
De wonderlijke avonturen van het ontdekken van uw klanten
Belang Value Proposition Canvas Product-market fit Fit Waardecreatie Klanten observeren
Value Proposition Canvas Value map Customer profile
Value Proposition for Tesla Customer Segment: Tesla Buyer Upper Middle Class Male Higher income Commute to work Convey an image of success Differentiate from others Occasionally travel long distances Be in sync with personal values
Value Proposition for Tesla Customer Segment: Tesla Buyer Upper Middle Class Male Higher income Commute to work Convey an image of success Differentiate from others Occasionally travel long distances Be in sync with personal values Frequent recharging Long recharging time Lack of space Geeky perception Fear of dead battery
Value Proposition for Tesla Customer Segment: Tesla Buyer Upper Middle Class Male Higher income Commute to work Perform like a sports car Convey an image of success Attractive design Differentiate from others Long range: +300 km Occasionally travel long distances High safety ratings Be in sync with personal values Always up-to-date features Frequent recharging Long recharging time Lack of space Geeky perception Fear of dead battery
Value Proposition for Tesla Customer Segment: Tesla Buyer Upper Middle Class Male Higher income Commute to work Perform like a sports car Convey an image of success Attractive design High Performance Luxury Electrical Car (Model S) Differentiate from others Long range: +300 km Occasionally travel long distances High safety ratings Be in sync with personal values Always up-to-date features Frequent recharging Long recharging time Lack of space Geeky perception Fear of dead battery
Value Proposition for Tesla Customer Segment: Tesla Buyer Upper Middle Class Male Higher income Commute to work Perform like a sports car Convey an image of success Attractive design High Performance Luxury Electrical Car (Model S) Differentiate from others Long range: +300 km Occasionally travel long distances High safety ratings Be in sync with personal values Always up-to-date features Frequent recharging High speed charging Free charging at supercharger stations Long recharging time Lack of space A luxury image Geeky perception High capacity battery 5+2 seats and a big trunk Fear of dead battery
Value Proposition for Tesla Customer Segment: Tesla Buyer Upper Middle Class Male Higher income Commute to work 0-100 km/h in 6 sec Perform like a sports car Convey an image of success Award winning design Attractive design High Performance Luxury Electrical Car (Model S) Differentiate from others Long range +450km Long range: +300 km Occasionally travel long distances Highest safety ever by NHTSA High safety ratings Be in sync with personal values Upgrade via remote access Always up-to-date features Frequent recharging High speed charging Free charging at supercharger stations Long recharging time Lack of space A luxury image Geeky perception High capacity battery 5+2 seats and a big trunk Fear of dead battery
Vragen? pieter.vandekerkhof@uhasselt.be
