Expert Tips for Perfecting Your Stereo System Design
2019 Dealer Training
2019 Dealer Training
Stereo/Hi-Fi/2.1
“Money Seats”
“Sweet Spot”
System Design
Stereo/Hi-Fi/2.1
Some room layouts will
never be perfect.
The goal here is to try
and center the primary
seating between the 2
speakers in an
equilateral triangle.
System Design
Flashlight Trick
Helps ensure proper toe
for precise imaging.
Also allows the
customer to dial in their
preferred amount of
center focus.
System Design
Flashlight Trick
“Inner third” is not a
“rule” but a starting
point.
A very wide sweet spot
can be created by
playing with the toe.
System Design
Multichannel
Note the use
of multiple
subwoofers.
Lets discuss
the benefits
of multiple
subs!
System Design
Benefits of Line Source
Clarity:
Hear more direct sound
and less reflected sound!
System Design
Benefits of Line Source
Power over distance:
½ the volume loss of
a point source for
better seat to seat
consistency!
System Design
Benefits of Line Source
Double the Seat
to Seat
consistency!
- Line Source
- Point Source
System Design
Benefits of Line Source
Larger “Sweet Spot”:
Provides a more
consistent volume over
a larger area, creating a
larger “Sweet Spot!”
System Design
WHY ESL?
Clarity
=
Lightweight drivers, “Crossover-less” purity,
controlled dispersion allows you to hear more
direct sound!
Power over distance
=
An ESL is a Line Source, giving exponentially more
sound over distance than a Point Source!
Larger “Sweet Spot”
=
Provides consistent volume across its dispersion
area! Dial in the toe properly to cover the seating
area.
System Design
Reduce the impact of room acoustics on the
performance equation
For incredible sound in any environment!
Selling With
Controlled Dispersion
Getting the customer interested and “in the chair”
•
Ask questions on customer expectations…then ask some more…and then some more.
Ask permission to ask questions. Get to the point of: “Based on what you told me, let me
show you some options.” Encourage an in-home consultation.
•
Get excited about the product and technology, and the opportunity to demonstrate it.
“Want to hear something like you’ve never heard it before?”
•
Show off the uniqueness of the ESL models: it doesn’t look like a speaker!
It’s elegant simplicity sounds amazing and is a conversation starter!
How do I
sell it?
“Art Of The Demo”
1. Predict: Tell the customer a story about the track/clip and a few things to pay
attention to and listen out for.
2. Prove: Do the demo of the track/clip that contains those things you explained.
For music: fade the track out to end the demo
For movies: pause the clip to end the demo.
3. Confirm: Ask the customer if they heard those things. Did they hear anything else cool? What
did they think of that experience?
“Would you like to know why that sounded so good?”
4. Ask for the sale: Move to another comparison, or move to a different kind of solution.
EX: Compare brands.
EX: Compare sound of towers, bookshelves, and CI.
How do I
sell it?
Enhance your audio experience with these expert tips on designing your stereo system setup. Learn how to create the ideal sweet spot, optimize speaker placement, use flashlight tricks, benefit from line sources, and why ESL speakers are a great choice for clarity and consistency in sound reproduction.
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Presentation Transcript
System Design Stereo/Hi-Fi/2.1 Sweet Spot Money Seats
System Design Stereo/Hi-Fi/2.1 Some room layouts will never be perfect. The goal here is to try and center the primary seating between the 2 speakers in an equilateral triangle.
System Design Flashlight Trick Helps ensure proper toe for precise imaging. Also allows the customer to dial in their preferred amount of center focus.
System Design Flashlight Trick Inner third is not a rule but a starting point. A very wide sweet spot can be created by playing with the toe.
System Design Multichannel Note the use of multiple subwoofers. Lets discuss the benefits of multiple subs!
System Design Benefits of Line Source Clarity: Hear more direct sound and less reflected sound!
System Design Benefits of Line Source Power over distance: the volume loss of a point source for better seat to seat consistency!
System Design Benefits of Line Source - Line Source Double the Seat to Seat consistency! - Point Source
System Design Benefits of Line Source Larger Sweet Spot : Provides a more consistent volume over a larger area, creating a larger Sweet Spot!
System Design WHY ESL? Clarity = Lightweight drivers, Crossover-less purity, controlled dispersion allows you to hear more direct sound! Power over distance = An ESL is a Line Source, giving exponentially more sound over distance than a Point Source! Larger Sweet Spot = Provides consistent volume across its dispersion area! Dial in the toe properly to cover the seating area.
Selling With Controlled Dispersion Reduce the impact of room acoustics on the performance equation For incredible sound in any environment!
How do I sell it? Getting the customer interested and in the chair Ask questions on customer expectations then ask some more and then some more. Ask permission to ask questions. Get to the point of: Based on what you told me, let me show you some options. Encourage an in-home consultation. Get excited about the product and technology, and the opportunity to demonstrate it. Want to hear something like you ve never heard it before? Show off the uniqueness of the ESL models: it doesn t look like a speaker! It s elegant simplicity sounds amazing and is a conversation starter!
How do I sell it? Art Of The Demo 1. Predict: Tell the customer a story about the track/clip and a few things to pay attention to and listen out for. 2. Prove: Do the demo of the track/clip that contains those things you explained. For music: fade the track out to end the demo For movies: pause the clip to end the demo. 3. Confirm: Ask the customer if they heard those things. Did they hear anything else cool? What did they think of that experience? Would you like to know why that sounded so good? 4. Ask for the sale: Move to another comparison, or move to a different kind of solution. EX: Compare brands. EX: Compare sound of towers, bookshelves, and CI.
