Evolution of Movie Trailers: A Visual Journey Through Time
Explore the fascinating history of movie trailers, from the early 1900s to the mid-20th century. Discover how trailers evolved from silent teasers to captivating audio-visual promotions, shaping the way films are marketed and building anticipation among audiences. Delve into the innovative techniques used in promoting theater performances and the performing arts, including the use of images, sound, and text to create compelling teaser videos. Witness the transition from simple image teasers to dynamic video trailers that revolutionized the film industry.
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created by in partnership with T e a s e r V i d e o : s h o r t p r e v i e w v i d e o s o f t h e a t e r p e r f o r m a n c e s a n d t h e p e r f o r m i n g a r t s 1s t M O D U L E Project funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. All video materials are on the internet and can be used online by following the reference links. The materials created by Tuttoteatro.com and Atelier Essenza were published on the YouTube channel dedicated to the project
M O V I E from trailer to teaser trailer 1913 The use of images to promote a film dates back to 1913 in New York for the Broadway musical The Pleasure Seekers . Created by Nil Granlund, it promoted the show through some filmed parts of it. Promotion by images Teaser video: short preview videos of theater performances and the performing arts
M O V I E from trailer to teaser trailer for the film The Adventures of Kathlyn directed by Francis J. Grandon, the words Will she make it out of the pit? Come and see the next exciting chapters are shown at the end of each episode. 1913 Text promotion for silent film at the end of the projection Teaser video: short preview videos of theater performances and the performing arts
M O V I E from trailer to teaser trailer https://www.youtube.com/watch?v=6OkLWeFdcQ4 1927 With the film The Jazz singer , directed by Alan Crosland, and the advent of sound the voice is used to promote films together with captivating writings and images taken from the films https://www.youtube.com/watch?v=9v4DrYNNHlo Visual, sound and textual promotion for films Teaser video: short preview videos of theater performances and the performing arts
M O V I E from trailer to teaser trailer 1919-1960 NSS National Screen Service started in 1919 by Herman Robbins in New York https://www.youtube.com/watch?v=0V1eoBH0Zcw Since 1919 the NSS has obtained a sort of monopoly for the creation of trailers by obtaining contracts with the mayors creating over time a standard format with which to make trailers Pop-up titles with different transition effects Video transitions for switching from one image to another Casablanca film - 1942 directed by Michael Curtiz Teaser video: short preview videos of theater performances and the performing arts
M O V I E from trailer to teaser trailer 1960 > https://youtu.be/DTJQfFQ40lI Hitchcock accompanies the audience, like a tour guide, in the Bates Motel The directors engage themselves in the creation of promotional videos to disseminate their films, redefining the parameters of the trailer. From that moment the monopoly of the NSS crumbled. Alfred Hitchcock, Psycho 1960 Stanley Kubrick, Dr. Strangelove or How I Learned to Stop Worrying and Love the Bomb 1964 A dynamic and modern video for Dr. Strangelove https://www.youtube.com/watch?v=oMmjDfIjSoQ Teaser video: short preview videos of theater performances and the performing arts
M O V I E from trailer to teaser trailer 1975 > https://youtu.be/oJ9zBnXI8Q0 The strength of the trailer as a quick and effective method of promotion is affirmed with the film Jaws. The trailer was broadcast through carpet TV broadcasts in the USA and around the world. The largest simultaneous distribution operation of the time with a substantial investment of resources. Jaws film del 1975 directed by Steven Spielberg Teaser video: short preview videos of theater performances and the performing arts
M O V I E from trailer to teaser trailer https://www.youtube.com/watch?v=B1E7h3SeMDk a new vocabulary of techniques for making a trailer 1996 THE RISE: THE TURN LINE Indipendence Day directed by Roland Emmerich The big, crescendo finale most trailers ultimately build toward. The Rise often follows a Turn Line That moment in a trailer where the music drops out for a single line of dialogue. https://www.youtube.com/watch?v=baKHSXeIIaI 2010 HITS: THE BUTTON: Those pounding, dramatic drum booms that punctuate so many trailers are called Hits. The scare or joke that comes immediately after the Main Title Reveal and ends the trailer with a bang or laugh Inception directed by Christopher Nolan Teaser video: short preview videos of theater performances and the performing arts
F R O M T R A I L E R T O T E A S E R T R A I L E R With a reduced time compared to the film, it summarizes the plot or a sequence TIME Fast diffusion on the internet. Trailers become popular DIFFUSION More and more captivating techniques are developed and expanded TECHNIQUES Soundtracks have become more frequent and the use of special effects has been included so that it is more exciting for the audience. CONTENTS Trailers become a kind of entertainment, groups of enthusiasts and amateurs of the genre are born, teaser trailers are born VIDEO EFFECTS Teaser video: short preview videos of theater performances and the performing arts
https://www.youtube.com/watch?v=BNQ0ExXOWW0 T H E T E A S E R I S B O R N TEASER TRAILER Short version of a trailer < 1 min TRAILER The Da Vinci Code Teaser creative director Kelly Carlton. creation of the teaser before the film began shooting narrates a part or sequence of the film TEASER a series of selected shots from the film > 2 min Preliminary campaign tells the plot < 1 min It teases the viewer and doesn't necessarily tell the plot or reveal images of the film Teaser video: short preview videos of theater performances and the performing arts
E u r o p e s a y s teaser teaser, grabber English pr via Portuguese Italian, Swedish The use of the word teaser, derived from the English to tease - to tease, excite, provoke - is very frequent in advertising and cinema and indicates a format with a strong impact, capable of arousing curiosity in the public, sometimes without revealing the brand or product. Tesery, reklama teaserowa Polish campagnes aguichante, aguichage French campa a de intriga, campa a de prelanzamiento Spanish campanya d'intriga Catalan , | Bulgarian Teasery Czech teaseri, tiiseri Finnish Teaser video: short preview videos of theater performances and the performing arts
H o w a n d w h e r e t o u s e t e a s e r ? It tease curiosity with a strong impact A video, an image, a text can precede the product It is an anticipation Requires a second campaign (follow up) It does not reveal the product SOME SECTORS OF USE PUBLISHING VISUAL ART CINEMA CORPORATE a short video, a writing a video, an image or cover, bookteaser a video or phrase/image with a strong evocative impact a frame or an evocative image Teaser video: short preview videos of theater performances and the performing arts
T E A S E R O F T H E A T E R A N D P E R F O R M I N G A R T S https://www.youtube.com/watch?v=kjwZV3FWvX8 TO TEASE find the perfect balance between arousing curiosity and not revealing too much STIMULATE INTEREST IMMEDIATELY Viewers are stimulated already seeing the first 5 seconds BE CREATIVE The videomaker condenses a show that lasts at least 30 minutes into a few minutes, showing the salient moments or trying to express the atmosphere and essence of the performance. Rossella Piccinno, Paola Ugolini and Sophie Dupont Teaser video: short preview videos of theater performances and the performing arts
B E S T P R A C T I C E O F T E A S E R A N D T E A S E R T R A I L E R https://www.youtube.com/shorts/s_A4BCDct08 CORPORATE https://www.youtube.com/watch?v=iMKl9dlTpKQ Therefore, the trailer is a very short format with a structure formalized over time by varied techniques and styles until the appearance of the teaser trailers and later the even shorter format called teaser which does not necessarily reveal the product. "Ugo: the story of a little big idea", conceived and realized by EPIK, produced by Indiana Production and directed by Stefano Lodovichi, for the Mutti21 company. The 30 second teaser22 precedes the full 5 minute version23 which is developed as a short film. Teaser video: short preview videos of theater performances and the performing arts
B E S T P R A C T I C E O F T E A S E R A N D T E A S E R T R A I L E R VISUAL ARTS https://vimeo.com/refo/sempahore https://youtu.be/G9Jq1GEFqaM Bienal de Sau Paulo - per Damian Hirst Teaser for Audio/Visual Performance at LichtRouten International Forum of Light in Art and Design Galleries from all over the world are responsible for creating teaser videos of the exhibitions and installations that will be set up in museum spaces. Teaser video: short preview videos of theater performances and the performing arts
B E S T P R A C T I C E O F T E A S E R A N D T E A S E R T R A I L E R PUBLISHING https://www.youtube.com/watch?v=KGZJkON3Zyo https://www.youtube.com/watch?v=FvCAEagHcco SCOSSE - LA MIA VITA A CUORE LIBERO di Gianluca Gazzoli Editore Mondadori. La profezia dell armadillo by Zerocalcare produced by Makkox In publishing, the creation of teasers for the release of new books has not always been successful. Teasers are often created by anticipating the imagery of the book, thus depriving the reader of the pleasure of independently imagining the places, characters and emotions. In these two examples, the teasers are interesting and captivating thanks to the intervention, in the first, of the author himself, and in the second, of the previews of the comic. Teaser video: short preview videos of theater performances and the performing arts
B E S T P R A C T I C E O F T E A S E R A N D T E A S E R T R A I L E R VIDEOGAMES https://www.youtube.com/watch?v=IMDAlkRbtfo https://www.youtube.com/watch?v=mDB7eiIn0DE Martha is Dead release date trailer - Golden Joystick Awards 2021. Teaser Goldrake il Videogioco In the video game sector, the teaser has become widely disseminated. These are released to anticipate the release of video games, they tell their story or playability. Teaser video: short preview videos of theater performances and the performing arts
B E S T P R A C T I C E O F T E A S E R A N D T E A S E R T R A I L E R THEATER AND PERFORMING ART https://youtu.be/Ii5nM9heNWs Distantime Pierandrea Rosato Bateau Valeria Mutinelli In Italy, the use of teasers for live shows is not yet developed. In France the practice is more consolidated although there is a more commercial approach. In fact, in France, those who deal with teasers are companies or professionals in the audiovisual and marketing sector. Here are two examples that promote the live show through creative, emotional and engaging teasers. Pierandrea Rosato and Valeria Mutinelli are also winners of two editions of the Tuttoteatro.com Best Teaser Award, reserved for short videos promoting the live show. Teaser video: short preview videos of theater performances and the performing arts
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