Ethics and Building Trust in the Workplace

 
Human Resources Management
 
Module 15:  Corporate Social Responsibility
 
Module Learning Outcomes
 
Discuss the importance and legal ramifications of ethics, social responsibility
and sustainability in the modern business environment.
 
 
Ethics
 
Learning Outcomes: Ethics
 
15.1: Explain the concept and business relevance of ethics
15.1.1: Discuss ethics in the workplace
15.1.2: Describe the human resource implications of ethics
15.1.3: Discuss how to create an ethical workplace
 
What are ethics?
 
A system of moral principles that provide a framework for decision-making and
conduct, variously derived from culture, philosophy and religion.
 
Ethics are affected by perception and priority…
 
Perception and priority can
polarize and impact ethical
position
Polarizing workplace issues
can include:
Climate change
Equitable pay
Equal rights
Medically provided
contraception
 
Ethical guidelines are a good place to start…
 
Organizations can develop a code of ethics to which members/employees
agree to adhere.
 
HR professionals help build trust for organizations
and employees
 
Behaviors that build trust
 
Demonstrating role
competence
Admitting mistakes
Accepting feedback
Open to influence
Meeting commitments
 
Class Activity: Your Corporate Code of Ethics
 
A culture of ethics is the right thing for any business, large or small.  Pretend
you’re the owner of a small landscaping business with about fifty employees.
Gather in a group of four or five and, as a group, complete the following:
 
A code of ethics for your company (feel free to use other companies’ codes
as examples for your own, many publish them online!)
A method by which you implement this new code of ethics.
 
Present: Your Corporate Code of Ethics
 
Creating an ethical culture
 
Human resources professionals can impact culture via
Hiring
Training
Evaluating
Ethical culture checklist
Watch for signs of danger
Avoidance
Fear of retaliation
Conflicting goals
Rationalization
Lowered thresholds
Euphemisms
 
Practice Question 1
 
Which of the following is true about ethics?
 
A.  It is considered a personal rather than business or workplace issue.
B.   It is a generally accepted agreement on what workplace behavior is right
and wrong.
C.  It impacts consumer, employment, and investment choices and increases
business performance.
D.  It is only relevant in the workplace if one has pledged to abide by a
professional code of conduct.
 
Practice Question 2
 
Nasim wants to create an ethical culture in her workplace. Which of the
following actions would best help her accomplish this?
 
A.  disregarding unethical behavior.
B.  clarifying what “ethical” means in the organization.
C.  penalizing those who report unethical behavior.
D.  establishing conflicting or unrealistic goals.
 
Sustainability
 
Learning Outcomes: Sustainability
 
15.2: Explain the concept and business relevance of sustainability
15.2.1: Define sustainability and describe its benefits
15.2.2: Discuss the role of human resource management in advancing
sustainability
 
Understanding Sustainability
 
Development that meets
the needs of the present
without compromising the
ability of future generations
to meet their own needs.
 
Benefits of sustainability
 
More strategic management
Reduce energy, waste and costs
Competitive differentiation
Minimize the impact of future regulations
Innovation
Open new markets
Attract/retain employees
Improved image
Reduce risk
Higher quality of life
 
HR Managers can champion sustainability within
their organization…
 
Do
Introduce the topic to senior
executives
Align HR systems to embed
sustainability into the culture
Model sustainable practices
Measure the impact
 
Don’t
Provide training without an
associated plan in place
Solicit ideas that are never
implemented or acted upon
Hijack language that might evoke
mixed responses, like “climate
change” and “environmentalist”
 
Millennials value
sustainability
 
64% consider a company’s social and
environmental commitments when deciding
where to work
88% say their job is more fulfilling when they are
provided opportunities to make a positive
impact on social and environmental issues and
83% would be more loyal to a company that
helps them contribute to social and
environmental issues.
 
Practice Question 3
 
Which of the following best articulates the benefits of sustainability?
 
A.  Sustainability performance is highly correlated with financial performance
and can yield several strategic and operational benefits.
B. Sustainability initiatives may prevent the passage of more stringent
regulations.
C.  Sustainability initiatives may result in energy and waste-related cost
reductions.
 
Corporate Social Responsibility
 
Learning Outcomes: Corporate Social Responsibility
 
15.3: Explain the concept and business relevance of corporate social
responsibility
15.3.1: Discuss corporate social responsibility
15.3.2: Summarize the business relevance of corporate social responsibility
 
Carroll’s Corporate Social Responsibility Pyramid
 
Why CSR?
 
63% of Americans are hopeful businesses will take the lead to drive
social and environmental change moving forward, in the absence
of government regulation.
78% want companies to address important social justice issues
87% will purchase a product because a company advocated for
an issue they cared about
76% will refuse to purchase a company’s products or services upon
learning it supported an issue contrary to their beliefs
 
Practice Question 4
 
Corporate social responsibility (CSR) is best summarized as:
 
A. A corporation’s responsibility to its shareholders.
B.  A corporation’s responsibility to its stakeholders.
C. A corporation’s responsibility to be profitable.
D. A corporation’s responsibility to comply with relevant laws.
 
Quick Review
 
HR professionals can contribute to the construction of an ethical
culture in their workplace by
Building trust within the organization
Hiring, training and evaluating with an ethical focus
Sustainability is a profitable and growing priority for corporations
Consumers, employees and stakeholders prioritize businesses who
advocate corporate social responsibility
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Ethics play a crucial role in modern business environments, influencing decision-making and conduct. They are shaped by culture, philosophy, and religion. Perception and priority impact ethical positions, with workplace issues like climate change and equitable pay being polarizing. Organizations can create ethical guidelines and codes of ethics to promote a trustworthy environment. HR professionals are key in fostering trust through competence, integrity, and care. Building trust involves behaviors like demonstrating competence, admitting mistakes, and meeting commitments. A practical class activity involves crafting a corporate code of ethics.

  • Ethics
  • Workplace
  • Trust
  • HR professionals
  • Corporate code

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  1. Human Resources Management Module 15: Corporate Social Responsibility

  2. Module Learning Outcomes Discuss the importance and legal ramifications of ethics, social responsibility and sustainability in the modern business environment. 15.1: Explain the concept and business relevance of ethics 15.2: Explain the concept and business relevance of sustainability 15.3: Explain the concept and business relevance of social responsibility

  3. Ethics

  4. Learning Outcomes: Ethics 15.1: Explain the concept and business relevance of ethics 15.1.1: Discuss ethics in the workplace 15.1.2: Describe the human resource implications of ethics 15.1.3: Discuss how to create an ethical workplace

  5. What are ethics? A system of moral principles that provide a framework for decision-making and conduct, variously derived from culture, philosophy and religion.

  6. Ethics are affected by perception and priority Perception and priority can polarize and impact ethical position Polarizing workplace issues can include: Climate change Equitable pay Equal rights Medically provided contraception

  7. Ethical guidelines are a good place to start Organizations can develop a code of ethics to which members/employees agree to adhere.

  8. HR professionals help build trust for organizations and employees Competence Competence Integrity Integrity TRUST TRUST Care Care Dependability Dependability

  9. Behaviors that build trust Demonstrating role competence Admitting mistakes Accepting feedback Open to influence Meeting commitments

  10. Class Activity: Your Corporate Code of Ethics A culture of ethics is the right thing for any business, large or small. Pretend you re the owner of a small landscaping business with about fifty employees. Gather in a group of four or five and, as a group, complete the following: A code of ethics for your company (feel free to use other companies codes as examples for your own, many publish them online!) A method by which you implement this new code of ethics.

  11. Present: Your Corporate Code of Ethics

  12. Creating an ethical culture Human resources professionals can impact culture via Hiring Training Evaluating Ethical culture checklist Watch for signs of danger Avoidance Fear of retaliation Conflicting goals Rationalization Lowered thresholds Euphemisms

  13. Practice Question 1 Which of the following is true about ethics? A. It is considered a personal rather than business or workplace issue. B. It is a generally accepted agreement on what workplace behavior is right and wrong. C. It impacts consumer, employment, and investment choices and increases business performance. D. It is only relevant in the workplace if one has pledged to abide by a professional code of conduct.

  14. Practice Question 2 Nasim wants to create an ethical culture in her workplace. Which of the following actions would best help her accomplish this? A. disregarding unethical behavior. B. clarifying what ethical means in the organization. C. penalizing those who report unethical behavior. D. establishing conflicting or unrealistic goals.

  15. Sustainability

  16. Learning Outcomes: Sustainability 15.2: Explain the concept and business relevance of sustainability 15.2.1: Define sustainability and describe its benefits 15.2.2: Discuss the role of human resource management in advancing sustainability

  17. Understanding Sustainability Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

  18. Benefits of sustainability More strategic management Reduce energy, waste and costs Competitive differentiation Minimize the impact of future regulations Innovation Open new markets Attract/retain employees Improved image Reduce risk Higher quality of life

  19. HR Managers can champion sustainability within their organization Don t Provide training without an associated plan in place Solicit ideas that are never implemented or acted upon Hijack language that might evoke mixed responses, like climate change and environmentalist Do Introduce the topic to senior executives Align HR systems to embed sustainability into the culture Model sustainable practices Measure the impact

  20. 64% consider a companys social and environmental commitments when deciding where to work 88% say their job is more fulfilling when they are provided opportunities to make a positive impact on social and environmental issues and 83% would be more loyal to a company that helps them contribute to social and environmental issues. Millennials value sustainability

  21. Practice Question 3 Which of the following best articulates the benefits of sustainability? A. Sustainability performance is highly correlated with financial performance and can yield several strategic and operational benefits. B. Sustainability initiatives may prevent the passage of more stringent regulations. C. Sustainability initiatives may result in energy and waste-related cost reductions.

  22. Corporate Social Responsibility

  23. Learning Outcomes: Corporate Social Responsibility 15.3: Explain the concept and business relevance of corporate social responsibility 15.3.1: Discuss corporate social responsibility 15.3.2: Summarize the business relevance of corporate social responsibility

  24. Carrolls Corporate Social Responsibility Pyramid

  25. Why CSR? 63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation. 78% want companies to address important social justice issues 87% will purchase a product because a company advocated for an issue they cared about 76% will refuse to purchase a company s products or services upon learning it supported an issue contrary to their beliefs

  26. Practice Question 4 Corporate social responsibility (CSR) is best summarized as: A. A corporation s responsibility to its shareholders. B. A corporation s responsibility to its stakeholders. C. A corporation s responsibility to be profitable. D. A corporation s responsibility to comply with relevant laws.

  27. Quick Review HR professionals can contribute to the construction of an ethical culture in their workplace by Building trust within the organization Hiring, training and evaluating with an ethical focus Sustainability is a profitable and growing priority for corporations Consumers, employees and stakeholders prioritize businesses who advocate corporate social responsibility

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