Entrepreneurship for Sustainable Cultural Heritage: Innovations by Juan F. Castro-Cal
Embracing innovative entrepreneurship for sustainable activities on cultural heritage, Juan F. Castro-Cal explores themes of legitimization, transversality, entrepreneurship, heritage as an asset, redefining markets, and public support in the context of Social Sciences and Humanities. Through this exploration, he delves into the changing dynamics that challenge traditional norms, encouraging a shift towards new rules and approaches for success and impact in these fields.
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Innovative entrepreneurship for a sustainable activity on cultural heritage 6+6 Juan F. Castro-Cal #CYTED #Innova #KTransfer
1 Innovative entrepreneurship for a sustainable activity on cultural heritage Legitimization #CYTED Social Science and Humanities legitimization in a Changing World We are immersed in a multi-faceted crisis (economic, fiscal, social, productive model ...). These crisis questions the status quo of all of us [as well as institutions/organizations objectives and demands]. Legitimacy must be won every day again. Perhaps its based on new rules. Do we know these new rules?
2 Innovative entrepreneurship for a sustainable activity on cultural heritage Transversality #CYTED Links with another science and realities: STEM, Legal... Address the dynamics of conflict between different scientific approaches. How to absorb tools and other elements that enhance the capacity for influence and change of the Humanities and Social Sciences.
3 Innovative entrepreneurship for a sustainable activity on cultural heritage Entrepreneurship #CYTED Entrepreneurship as a professional skill Entrepreneurial skill (personal / institutional) as one of the key factor of the professional in Humanities and Social Sciences. Entrepreneurship as a tool for the valorization of knowledge.
4 Innovative entrepreneurship for a sustainable activity on cultural heritage Heritage as an Asset #CYTED Heritage in extended sense Heritage including the natural frame, intangible,... Asset generation through patrimonialization (interaction with users, stakeholders )
5 Innovative entrepreneurship for a sustainable activity on cultural heritage Market, what Market? #CYTED What does Market mean? What is our concept of Market ? Can we provoke a change in the concept of the Market ?
6 Innovative entrepreneurship for a sustainable activity on cultural heritage Subsides and Public Support #CYTED The change in R & D funding in Humanities and Social Sciences Redefining the concept of public support. When to use public support? How to evaluate the efficiency? How to assess the effectiveness of the impact of public support?
