Enhancing Reading Culture: A Vision for Future Development

Universal Reading Offer
Aiming for consistency, quality,
efficiency
Strategic partnerships,
Future-ready
 
Think innovatively,
acting collaboratively
and managing
creatively to ensure
the sustainability
and future
development of our
services
Why read?
To stretch our imagination
To encourage us to think differently
To develop empathy and shared
understanding
To make sense of the world
To escape, feel good and dream
To learn
For pleasure
To develop the skill and expertise
What do we want?
A literate and confident society
Communities which are resilient, empowered
and prosperous
Families that are connected, healthy and
happy
Individuals that are confident, independent
and engaged
Individuals with amazing imaginations,
empathy and understanding of others
Children who read for pleasure!
Where are we now?
1 in 4 children cannot read well by the age of 11
16.4% of adults in the UK “score at the lowest level of
proficiency in literacy costing the UK £81 billion a year
in lost earnings and increased welfare spending”
“32% of the adult population don’t read for pleasure”
The Progress in International Reading Literacy Study
(PPIRLS
7
)
 2006 showed that reading for pleasure is a
more powerful factor in life achievement than socio-
economic background.
The Universal Reading Offer
The Universal Reading Offer is a gateway to
partnerships, resources, programmes and
activity. In 2016 Libraries will:
Be embedded within a national reading campaign
Part of a working group committed to promoting
and encouraging reading for pleasure.
Able to raise the profile of libraries against local
and national priorities
Demonstrate how we extend reach and engage
wider audiences.
The opportunities ahead
2016 is the BBC Get Reading campaign. 3 key spikes:
‘Shakespeare’, ‘Roald Dahl’ and ‘The Books that made…’
22
nd
 Oct – 5/6 Nov
Get Reading weekend – two weeks of activity culminating
in 5/6 Nov
To be featured across all BBC channels and media
SCL, ASCEL and TRA are part of the ROGO coalition and
leading the reading for pleasure strand of that work
Arts Council England is beginning to look at how we can
promote this area of work more effectively
Reading Offer team are beginning to develop a training
and development proposition.
Neil Gaiman - TRA Lecture
October 2014
‘I was once in New York, and I listened to a
talk about private prisons. Prisons need to
plan future growth- how many cells are they
going to need? How many prisoners are there
going to be 15 years from now. And they had
found that they could predict it very easily,
using a simple algorithm, based on what
percentage of 10 and 11 year olds could not
read at the time of planning’
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Offering a universal reading experience with a focus on consistency, quality, and efficiency, strategic partnerships are key for this future-ready initiative. Through innovative thinking, collaborative action, and creative management, the goal is to ensure sustainability and growth. Encouraging reading for imagination, empathy, and pleasure, the aim is to create a literate, confident, and engaged society. Addressing current challenges like low literacy rates among children and adults, the initiative seeks to transform communities, families, and individuals. Opportunities ahead include the BBC Get Reading campaign and a focus on promoting reading for pleasure.

  • Reading Culture
  • Literacy Development
  • Partnership Strategies
  • Future-ready
  • Sustainable Initiatives

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  1. Universal Reading Offer Aiming for consistency, quality, efficiency Strategic partnerships, Future-ready Think innovatively, acting collaboratively and managing creatively to ensure the sustainability and future development of our services

  2. Why read? To stretch our imagination To encourage us to think differently To develop empathy and shared understanding To make sense of the world To escape, feel good and dream To learn For pleasure To develop the skill and expertise

  3. What do we want? A literate and confident society Communities which are resilient, empowered and prosperous Families that are connected, healthy and happy Individuals that are confident, independent and engaged Individuals with amazing imaginations, empathy and understanding of others Children who read for pleasure!

  4. Where are we now? 1 in 4 children cannot read well by the age of 11 16.4% of adults in the UK score at the lowest level of proficiency in literacy costing the UK 81 billion a year in lost earnings and increased welfare spending 32% of the adult population don t read for pleasure The Progress in International Reading Literacy Study (PPIRLS7) 2006 showed that reading for pleasure is a more powerful factor in life achievement than socio- economic background.

  5. The Universal Reading Offer The Universal Reading Offer is a gateway to partnerships, resources, programmes and activity. In 2016 Libraries will: Be embedded within a national reading campaign Part of a working group committed to promoting and encouraging reading for pleasure. Able to raise the profile of libraries against local and national priorities Demonstrate how we extend reach and engage wider audiences.

  6. The opportunities ahead 2016 is the BBC Get Reading campaign. 3 key spikes: Shakespeare , Roald Dahl and The Books that made 22nd Oct 5/6 Nov Get Reading weekend two weeks of activity culminating in 5/6 Nov To be featured across all BBC channels and media SCL, ASCEL and TRA are part of the ROGO coalition and leading the reading for pleasure strand of that work Arts Council England is beginning to look at how we can promote this area of work more effectively Reading Offer team are beginning to develop a training and development proposition.

  7. Neil Gaiman - TRA Lecture October 2014 I was once in New York, and I listened to a talk about private prisons. Prisons need to plan future growth- how many cells are they going to need? How many prisoners are there going to be 15 years from now. And they had found that they could predict it very easily, using a simple algorithm, based on what percentage of 10 and 11 year olds could not read at the time of planning

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