Enhancing Entrepreneurial Mindset in Engineering Education Workshop

Explore methods to instill an entrepreneurial mindset in engineering undergraduates through concept development activities. The workshop focuses on tools such as Concept Fans, brainstorming exercises, and group activities to foster creativity and innovation in engineering education.

• Entrepreneurship
• Innovation
• Engineering Education
• Concept Development
• Workshop

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1. 1 Venturewell open 2015 weaver kleinke UDM is a member of the Kern Entrepreneurial Engineering Network Workshop on De Bono s Concept Fan: A tool to help ensure you ve made a thorough search of the concept space Jonathan Weaver & Darrell Kleinke University of Detroit Mercy ME Department & IIA weaverjm@udmercy.edu kleinked@udmercy.edu

2. 2 Venturewell open 2015 weaver kleinke References de Bono, Edward, Serious Creativity, HarperCollinsBusiness, 1996. de Bono, Edward, Think! Before It s Too Late, Vermillion, 2009. http://www.teachingexpertise.com/e-bulletins/creative- thinking-tools-classroom-two-6463 Powerpoint timer from http://www.a6training.co.uk/resources_powerpoint.php

3. 3 Venturewell open 2015 weaver kleinke Workshop Outline Activity 1: (Individual) Brainstorming exercise Concept generation tools Intro to Concept Fans Activity 1: (Groups) Develop a Concept Fan Activity 2: (Groups) Brainwriting-like exercise Report-Outs Comments/Feedback/Suggestions/Q&A

4. 4 Venturewell open 2015 weaver kleinke Activity 1: Brainstorming Exercise (individual) You will be given 3 minutes to individually brainstorm ideas to address a problem we will reveal momentarily Remember rules of brainstorming (but today it s to be done individually, not as a group) Please put each idea on its own YELLOW sticky note

5. 5 Venturewell open 2015 weaver kleinke Today s Problem How to Instill the Entrepreneurial Mindset in Engineering Undergraduates 3 minutes IDEA

6. 6 Venturewell open 2015 weaver kleinke Most of engineering education focuses on detailed design today s workshop relates to concept development Mission Statement Product Planning Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Product Launch

7. 7 Venturewell open 2015 weaver kleinke Concept Development Phase Mission Statement Identify Customer Needs Establish Target Specifications Generate Product Concepts Select a Product Concept Analyze Competitive Products Refine Specifications Perform Economic Analysis Plan Remaining Development Project Development Plan

8. 8 Venturewell open 2015 weaver kleinke We typically teach many concept generation techniques Biomimicry Painstorming Functional Decomposition Axiomatic Design Ethnography TRIZ Lateral Benchmarking De Bono s Six Hats De Bono s Concept Fans Bisociation Blue Ocean Strategy Nine Windows De Bono s Provocation Trimming Brainwriting

9. 9 Venturewell open 2015 weaver kleinke A concept fan is an idea generator, breadth expander, and an idea organizer Idea Generator: A method for increasing the number of ideas. Breadth Expander: A systematic way to broaden the types of ideas. Idea Organizer: An approach to group and categorize ideas according to broader concepts.

10. 10 Venturewell open 2015 weaver kleinke Let s use this example to illustrate: You want to attach an object to the ceiling in a room of typical height. You plan to use a stepladder but cannot find one. What do you do?

11. 11 Venturewell open 2015 weaver kleinke You might generalize the idea of the stepladder and recognize the underlying concept is raise me off the floor Attach object to ceiling Stepladder Raise me off the floor Objective IDEA CONCEPT

12. 12 Venturewell open 2015 weaver kleinke Several alternative ideas might arise to satisfy the concept of raise me off the floor Attach object to ceiling Stepladder Raise me off the floor Stand on table Have someone lift me Jump Objective IDEA CONCEPT

13. 13 Venturewell open 2015 weaver kleinke You may recognize that an even broader concept is at work reduce object to ceiling distance Attach object to ceiling Stepladder Raise me off the floor Stand on table Reduce object to ceiling distance Have someone lift me Jump Objective BROAD CONCEPT IDEA CONCEPT

14. 14 Venturewell open 2015 weaver kleinke Notice the difference when you think about WHY an idea is part of a broader concept, compared to thinking about HOW a concept can be executed. Attach object to ceiling Stepladder Raise me off the floor Stand on table Reduce object to ceiling distance Have someone lift me Jump Objective BROAD CONCEPT IDEA CONCEPT

15. 15 Venturewell open 2015 weaver kleinke The Concept Fan may grow From right to left, by asking how ELSE might a concept be executed? Attach object to ceiling Stepladder Raise me off the floor Stand on table Reduce object to ceiling distance Have someone lift me Jump Make me taller Objective Use stilts BROAD CONCEPT IDEA CONCEPT

16. 16 Venturewell open 2015 weaver kleinke The Concept Fan may grow From left to right, as a new idea pops up, ask why is (or isn t) the idea part of the broader concept. Attach object to ceiling Stepladder Raise me off the floor Stand on table Reduce object to ceiling distance Have someone lift me Jump Lengthen arm with stick Make me taller Objective BROAD CONCEPT IDEA CONCEPT

17. 17 Venturewell open 2015 weaver kleinke The Concept Fan may grow Up and down, left and right Propel object toward ceiling. Attach object to ceiling Stepladder Raise me off the floor Stand on table Reduce object me to ceiling distance Have someone lift me Jump Lengthen arm with stick Make me taller Objective Use stilts BROAD CONCEPT IDEA CONCEPT

18. 18 Venturewell open 2015 weaver kleinke Approach #1: Developing a concept fan from scratch Write down your purpose or objective on the right side Move from right to left, thinking of broad concepts, approaches, or directions that would meet the objective Continue right to left, using broad concepts to spawn alternatives by asking how can this concept be accomplished? As the idea list grows, look for new concepts by asking why are these ideas grouped together? and Is there a better or different concept here? If so, work left to right to explore. A partial example follows

19. 19 Venturewell open 2015 weaver kleinke First, the broad concepts are thought up and listed Reduce consumption Cope with a water shortage Increase supply Objective Do without BROAD CONCEPT IDEA CONCEPT

20. 20 Venturewell open 2015 weaver kleinke Next some concepts for some of the broad concepts are listed Increased efficiency of use Reduced waste Reduce consumption Cope with a water shortage Discourage use Education New sources Increase supply Recycling Less wastage from source Education Stop water-using processes Do without Substitute other substances Objective Avoid need to use water BROAD CONCEPT IDEA CONCEPT

21. 21 Venturewell open 2015 weaver kleinke Finally ideas for the various concepts are developed Increased efficiency of use Meter water Reduced waste Reduce consumption Charge for water use Cope with a water shortage Discourage use Raise charge for water use Education Water only obtainable from public sources New sources Water only at certain times Increase supply Recycling Put a harmless bad smell into the water Less wastage from source Restrict discretionary use Education Publish names of heavy users Stop water-using processes Do without Substitute other substances Objective Threaten to ration water Avoid need to use water BROAD CONCEPT IDEA CONCEPT

22. 22 Venturewell open 2015 weaver kleinke Approach #2: Developing a concept fan from a list of ideas This approach applies when you already have a list of ideas to start with, and want to organize those ideas and ensure a wide breadth of ideas have been considered (typically even more ideas are generated in this process)

23. 23 Venturewell open 2015 weaver kleinke Let s create a concept fan from your brainstormed ideas Form groups of (?) and organize your ideas from the brainstorming activity into a concept fan Please use the BLUE MARKER to draw your fan If any new ideas emerge, please capture them on BLUE BLUE STICKY NOTES

24. 24 Venturewell open 2015 weaver kleinke How to Instill the Entrepreneurial Mindset in Engineering Undergraduates 15 minutes NEW IDEA

25. 25 Venturewell open 2015 weaver kleinke A quick intro to brainwriting Source: http://www.lematpercorsi.com/wp-content/uploads/2012/12/brainwriting.gif

26. 26 Venturewell open 2015 weaver kleinke Brainwriting-like round 2 5 minutes NEW IDEA

27. 27 Venturewell open 2015 weaver kleinke Brainwriting-like round 1 5 minutes NEW IDEA

28. 28 Venturewell open 2015 weaver kleinke Is there a team willing to report out on their process and results? 3 minutes

29. 29 Venturewell open 2015 weaver kleinke Discussion questions Did the concept fan help you organize your many ideas? Did so organizing your ideas help you understand the underlying thinking behind an idea? Did understanding the thinking behind an idea help you get new ideas? Did clustering the ideas by concept and broad concept help you identify entirely new solution concepts (categories of solution)? Other thoughts?

30. 30 Venturewell open 2015 weaver kleinke Slides available at: http://weaverjm.faculty.udmercy.edu/fileshare/cf.pdf