Enhancing Business Performance Through the 3 Ps of Marketing

 
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Services
 
These 3 Ps allow businesses to
make intangible products more
tangible.
Therefore, they are used for
SERVICES.
Remember, services include
retail
 and 
customer service
, so
please ensure you include these
in your proposal.
 
https://www.tutor2u.net/business/reference
/the-extended-marketing-mix-7ps
 
Physical
Environment
 
Interior design
Colour schemes
Merchandising
Layout
Feng shui
Ambience
 
What will make yours special?
 
People
 
Services are provided by
PEOPLE so the people are
key
Customer service
Training
Uniforms?
Hair & Make-up?
 
Processes
 
Speed of information,
systems etc
Ease of purchase?
Ease of payment?
Customer service?
After sales service
Special delivery options?
 
Quick
Discussion
Task 1
 
Think of a business that focuses
on 
any
 of these 3 Ps.
How have they used either
Physical Environment, People or
Processes in order to beat the
competition?
Can you find a business that is
really good in each category?
 
What is good about
these businesses?
 
Yo Sushi!
Amazon
Nandos
Apple Store
Jacks of London
Deliveroo
 
 
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Remember to consider
The objectives of the campaign
How will you best reach the
target market?
Who is the competition and
what could you do better?
Can any of these Ps be a USP?
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Explore how businesses leverage the Physical Environment, People, and Processes to gain a competitive edge. Learn how these elements shape customer experience and help businesses like Yo Sushi!, Amazon, and Nandos excel in today's market. Delve into creating a winning strategy by focusing on the extended marketing mix's 7 Ps and unleash the potential of your business.

  • Marketing Mix
  • Business Strategy
  • Customer Experience
  • Competitive Edge
  • Business Performance

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  1. BTEC NATIONAL IN BUSINESS BTEC NATIONAL IN BUSINESS Unit 2 Marketing Unit 2 Marketing The Marketing Mix The Marketing Mix The Other 3 Ps The Other 3 Ps Physical Environment Physical Environment People People Processes Processes

  2. These 3 Ps allow businesses to make intangible products more tangible. Therefore, they are used for SERVICES. Remember, services include retail and customer service, so please ensure you include these in your proposal. Services https://www.tutor2u.net/business/reference /the-extended-marketing-mix-7ps

  3. Physical Environment Interior design Colour schemes Merchandising Layout Feng shui Ambience What will make yours special?

  4. People Services are provided by PEOPLE so the people are key Customer service Training Uniforms? Hair & Make-up?

  5. Processes Speed of information, systems etc Ease of purchase? Ease of payment? Customer service? After sales service Special delivery options?

  6. Think of a business that focuses on any of these 3 Ps. How have they used either Physical Environment, People or Processes in order to beat the competition? Can you find a business that is really good in each category? Quick Discussion Task 1

  7. What is good about these businesses? Yo Sushi! Amazon Nandos Apple Store Jacks of London Deliveroo

  8. Looking at the Case Study, Looking at the Case Study, explain the final 3ps for your explain the final 3ps for your proposal proposal Building Building your Case your Case Study Study answer answer Remember to consider The objectives of the campaign How will you best reach the target market? Who is the competition and what could you do better? Can any of these Ps be a USP?

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