Enhancing Business Performance Through the 3 Ps of Marketing

Explore how businesses leverage the Physical Environment, People, and Processes to gain a competitive edge. Learn how these elements shape customer experience and help businesses like Yo Sushi!, Amazon, and Nandos excel in today's market. Delve into creating a winning strategy by focusing on the extended marketing mix's 7 Ps and unleash the potential of your business.

• Marketing Mix
• Business Strategy
• Customer Experience
• Competitive Edge
• Business Performance

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Uploaded on Sep 15, 2024 | 0 Views

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1. BTEC NATIONAL IN BUSINESS BTEC NATIONAL IN BUSINESS Unit 2 Marketing Unit 2 Marketing The Marketing Mix The Marketing Mix The Other 3 Ps The Other 3 Ps Physical Environment Physical Environment People People Processes Processes

2. These 3 Ps allow businesses to make intangible products more tangible. Therefore, they are used for SERVICES. Remember, services include retail and customer service, so please ensure you include these in your proposal. Services https://www.tutor2u.net/business/reference /the-extended-marketing-mix-7ps

3. Physical Environment Interior design Colour schemes Merchandising Layout Feng shui Ambience What will make yours special?

4. People Services are provided by PEOPLE so the people are key Customer service Training Uniforms? Hair & Make-up?

5. Processes Speed of information, systems etc Ease of purchase? Ease of payment? Customer service? After sales service Special delivery options?

6. Think of a business that focuses on any of these 3 Ps. How have they used either Physical Environment, People or Processes in order to beat the competition? Can you find a business that is really good in each category? Quick Discussion Task 1

7. What is good about these businesses? Yo Sushi! Amazon Nandos Apple Store Jacks of London Deliveroo

8. Looking at the Case Study, Looking at the Case Study, explain the final 3ps for your explain the final 3ps for your proposal proposal Building Building your Case your Case Study Study answer answer Remember to consider The objectives of the campaign How will you best reach the target market? Who is the competition and what could you do better? Can any of these Ps be a USP?