Embracing Growth Mindset and Hidden Messages in Visual Communication

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Explore the concept of growth mindset versus fixed mindset, highlighting the importance of challenges, effort, and learning from criticism. Discover hidden messages in logos, such as the subtle arrow in the FedEx logo, and how they influence perception and communication.


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  1. Welcome Welcome ESC North Principal Meeting March 11, 2015

  2. Summary of Summary of Dweck s Dweck s Mindset Mindset Fixed Fixed vs vs Growth Growth Ability is static Ability is developed Avoids challenges Embraces challenges Gives up easily Persists in face of setbacks Sees effort as indication of a lack of talent Sees effort as necessary step to growth Ignores useful criticism Learns from criticism Feels threatened by the success of others Finds inspiration in the success of others

  3. Change Your Words and Change Your Mindset Change Your Words and Change Your Mindset I don t to it well. What am I missing? This is done well enough. Does this represent my best work? I will never do it like they do. What can I learn from them? It s too hard. I need more time and effort. I do this very well. I m on the right path. I made a mistake. Mistakes help me to learn better. I give up. I m going to use the strategies that I learned.

  4. Changing Our Perspective Changing Our Perspective Looking at things differently Being open to possibilities Embracing the can do attitude

  5. Hidden Messages Hidden Messages Do the t's in this logo make you hungry? (Look for the people sharing chips and salsa)

  6. The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.

  7. This logo, introduced in 2005, cleverly uses the company's initials to advertise its number of ice cream flavors (31).

  8. Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.

  9. See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.

  10. The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).

  11. Simple yet effective; part of an elephants trunk in the negative space inside the letter e.

  12. This logo is just not a simple green tree, but if you look at the tree crown, you ll see that it can also be interpreted as a brain. The logo lays emphasis on the strong intellectual capabilities of the company s staff and also reflects green and labs parts of their name.

  13. When Wendy's redesigned its logo in 2013, the company insisted the word "MOM" in the collar was unintentional. But plenty of other logos contain messages that were very much intended. Here are some examples, some more obvious than others.

  14. Lessons from Dr. Seuss Lessons from Dr. Seuss Look at life and at problems with different lenses and incorporate some improbable and nonsensical perspectives.

  15. Youre off to Great Places! Today is your day! Your mountain is waiting, So get on your way! When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm.

  16. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. The questions and problems that you may ask and face might seem complex and difficult. However, if you engage the question and set out seeking for answers, you may find that the answers are surprisingly simple.

  17. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Allow opposing opinions and perspectives from others no matter how small they are. Treat others like they really matter.

  18. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Keep moving on even in the face of your troubles and persevere in the face of difficulty.

  19. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Change your perspective to see the lighter side. Laugh often.

  20. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Life is constantly changing and you have the option of growing and expanding into a great adventure or remain safe and stay where you are at.

  21. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Thinking up new ideas, concepts and inventions is like developing a muscle. The more you engage the thinking process, the more output you will receive.

  22. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Dr. Seuss captures the essence of thinking and problem solving by saying that if you really try, you are capable of coming up with amazing results and solutions.

  23. Youll get mixed up, of course, as you already know. You ll get mixed up with many strange birds as you go. So be sure when you step. Step with care and great tact and remember that Life s a Great Balancing Act. Just never forget to be dexterous and deft. And never mix up your right foot with your left. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. Dr. Seuss reminds you that confusion and uncertainty are a part of life. Engage the problem with all your skills and enthusiasm and decide to move forward one small step at a time.

  24. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm. You decide where you go, only you. You are only limited by your ability to believe in the impossible.

  25. Change Your Perspective Look at life and at problems with different lenses and try out improbable and nonsensical perspectives. When you make the small but significant shift of thinking that things are not possible to things are possible and most likely probable, you will approach your life with that enthusiasm.

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