Effective Ways to Think About Business Information Structure
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Pyramids,
Wheels,
and Shooting Stars
EFFECTIVE WAYS TO THINK ABOUT THE STRUCTURE
OF BUSINESS INFORMATION
Research perspectives & samples
for BUS 720 – Fall 2023
Business Information
Business Information
Business Info - Issues
Business Info - Issues
Converging Trends
Converging Trends
Cost/patient
60+
Alzheimers
Academic
opinions
Medical
tourism
Skype
Multiculturalism
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t
s
<
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w
s
>
Thai culture &
reputation
Answers vs Estimates
Answers vs Estimates
Click the image above to link out to the video.
Information Sources
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Information Sources
Information Sources
Read my
Trampoline
series of posts to see the
“wheel” in action
AdvisorFlow
AdvisorFlow
2.
identify best practices in product positioning
3.
identify the pain points of financial advisors
4.
develop a strategy to communicate the benefits
1.
map AF’s key features & benefits for enterprise clients
What FA problems does this tool solve, and does it
solve them better than the competitors? How can we
best get such messages to potential FA customers?
AdvisorFlow
AdvisorFlow
Statista:
Market share of CRM technology vendor in 2022
Business Source:
product positioning AND strategy
ACM:
broader search for market positioning
Associations:
Search
+
Advocis
+
IAA
(mentioned by Morningstar)
Industry News:
Search
+
Sample from FA Mag
+ mentioned
JD Power research
Mark’s rough searches:
A
+
B
+
C
+
D
Nourish Labs
Nourish Labs
1.
Develop go-to-market sales & marketing strategy, incl. how to
resource and staff the plan.
2.
Develop a partnership strategy : identify potential partners with
resources & relationships that can be leveraged.
3.
Develop a budget & compensation plan…
4.
Develop a technology partnership & integration strategy.
Which market has the greatest need and the least
competition? On which indoor crops should they focus
first?
Nourish Labs
Nourish Labs
Frost & Sullivan
: fertigation!
Search #1 for associations/news:
indoor farming association
Search #2 for CDN gov docs:
inurl:gc.ca "indoor farming"
Focus on Agriculture Canada:
Start
+
Sectors/Markets
Passport
: tomatoes Canada
Sage (for Accountants)
Sage (for Accountants)
1.
A bunch of stuff about understanding Sage…
2.
Create a model to rank the importance of a practice to Sage
based on opportunity size
3.
Quantify the potential value to Sage of our existing base and
prospects
4.
Consider other attributes to define the value to Sage and how
you prioritize accounts
Understand the (CDN?) accounting practice market. Do
they value what we offer? What else do they need?
Which practices should we target first, and why?
Sage (for Accountants)
Sage (for Accountants)
Mergent Intellect
: SIC: 8721… / NAICS: 5412…
vs.
CPA Association Directory (BC)
Canadian government summary data
IBISWorld:
Accounting Services in Canada
see also: First Research reports via
Mergent Intellect
Business Source Complete:
Accounting AND Workflow
(as subjects)
Explore different perspectives and research samples on structuring business information. Discover insights on pyramids, wheels, and shooting stars as metaphors for organizing and analyzing data. Dive into issues, expertise, methodology, and converging trends in business information management.
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Pyramids, Wheels, and Shooting Stars EFFECTIVE WAYS TO THINK ABOUT THE STRUCTURE OF BUSINESS INFORMATION Research perspectives & samples for BUS 720 Fall 2023
Business Information $$$ Big name analysis Below + analysis Aggregated information + gaps filled with primary research Aggregated and incomplete information Dispersed and incomplete information
Business Info - Issues Issues below (again) Issues below, plus Expertise Experience Track record $$$ analysis + analysis Issues below, plus Methodology + primary research Aggregated Varying definitions Varying quality Gaps Dispersed
Converging Trends Thai care homes Thai care homes for European for European Alzheimer s Alzheimer s patients patients < <news news> > Skype 60+ Alzheimers Thai culture & reputation Medical tourism Academic opinions Cost/patient Multiculturalism
Answers vs Estimates Click the image above to link out to the video.
Regulations, Trade Data, Industry Overviews, and more... Information Sources Information Sources Directories. Industry Overviews, News Governments How and Why Questions Academics Associations Read my Trampoline series of posts to see the wheel in action NEWS Pyramid peak! Private Researchers Companies Key financials? News about actions taken?
AdvisorFlow 1. map AF s key features & benefits for enterprise clients 2. identify best practices in product positioning 3. identify the pain points of financial advisors 4. develop a strategy to communicate the benefits What FA problems does this tool solve, and does it solve them better than the competitors? How can we best get such messages to potential FA customers?
AdvisorFlow Mark s rough searches: A + B + C + D Associations: Search + Advocis + IAA Industry News: Search + Sample from FA Mag + mentioned JD Power research Statista: Market share of CRM technology vendor in 2022 (mentioned by Morningstar) Business Source: product positioning AND strategy ACM: broader search for market positioning
Nourish Labs 1. Develop go-to-market sales & marketing strategy, incl. how to resource and staff the plan. 2. Develop a partnership strategy : identify potential partners with resources & relationships that can be leveraged. 3. Develop a budget & compensation plan 4. Develop a technology partnership & integration strategy. Which market has the greatest need and the least competition? On which indoor crops should they focus first?
Nourish Labs Frost & Sullivan: fertigation! Search #1 for associations/news: indoor farming association Search #2 for CDN gov docs: inurl:gc.ca "indoor farming" Focus on Agriculture Canada: Start + Sectors/Markets Passport: tomatoes Canada
Sage (for Accountants) 1. A bunch of stuff about understanding Sage 2. Create a model to rank the importance of a practice to Sage based on opportunity size 3. Quantify the potential value to Sage of our existing base and prospects 4. Consider other attributes to define the value to Sage and how you prioritize accounts Understand the (CDN?) accounting practice market. Do they value what we offer? What else do they need? Which practices should we target first, and why?
Sage (for Accountants) Mergent Intellect: SIC: 8721 / NAICS: 5412 vs. CPA Association Directory (BC) see also: First Research reports via Mergent Intellect Canadian government summary data IBISWorld: Accounting Services in Canada Business Source Complete: Accounting AND Workflow (as subjects)
