Effective Advocacy Strategy Management
Learn how to manage and implement an advocacy strategy effectively through 7 key steps, including setting clear objectives, working with external stakeholders, creating a timeline, and building an action plan. Discover the importance of keeping objectives in mind, pulling key elements together, using a Gantt chart for planning, and more.
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Presentation Transcript
Working to the External Timings & Opportunities EU Example 100% Administrator Rapporteur & Shadow Rapporteur President, VP & Advisor (EP) Leaders of political groups MEPs Head of Unit(s) Presidency & Large MS Director(s) PermRep & small MS ministries Ministries DG(s) Rapporteur & Shadow Rapporteurs Presidency & large MS Commissioner(s) & Cabinet(s) Presidency & rapporteur Drafting 1stReading 2ndReading Conciliation 0 % Time
Pull the Key Items Together Campaign strategy should include: Vision, objective & arguments; Problem and Solution analysis; Campaign roadmap; Stakeholder and coalition analysis; Action plan & campaign plan Indicators and means of measurement
Pull the Key Items Together HELICOPTER VIEW The Issue, Position & Matrix The Stakeholder, Timing & Coalitions The Tools, Tactics & Strategies
Build an Action Plan Activity Start & End date Personnel Material / Equipment Total cost Staff in charge Assumptions / constraints
Try using a Gantt Chart Advocacy Campaign Plan Plan Duration Actual Start %Complete Actual (beyond plan) %Complete (beyond plan) 1 Select a period to highlight at right. A legend describing the charting follows. Period Highlight: PLAN DURATION ACTUAL START ACTUAL DURATION PERCENT COMPLETE ACTIVITY PLAN START PERIODS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 25% Meeting Plan 1 5 1 4 100% Make Appointments 1 6 1 6 35% Meeting with MEP 1 2 4 2 5 10% Meeting with MEP 2 4 8 4 6 85% Meeting with MEP 3 4 2 4 8 85% Meeting with Commissioner 4 3 4 6 50% Meeting with European Commission Official 1 5 4 5 3 60% Meeting with European Commission Official 2 5 2 5 5 75% Social Media Campaign 5 2 5 6 100% Commission Video 1 6 5 6 7 60% Commission Video 2 6 1 5 8 0% Post Video 1 on YouTube 9 3 9 3 50% Post Video 2 on Your Tube 9 6 9 7 0% Petition 9 3 9 1 1% Identify and contact 9 4 8 5 80% Draft Petition Questions 10 5 10 3 0% Gather signatures 11 2 11 5
